Jan
23
Jan
23
A-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser
Posted in: UncategorizedMr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut–and according to the brand, things are going to “get nutty.” Through a 15-second teaser, Planters revealed this morning that Alex Rodriguez will make an appearance in the brand’s Big Game spot, airing during Super Bowl LIII on Feb. 3….
Jan
23
You Can’t Say ‘Porn’ in a Super Bowl Ad, So Devour Released an Uncensored Version of Its Spot
Posted in: UncategorizedDevour, Kraft-Heinz’s frozen food brand, created two versions of its Super Bowl ad–an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the third quarter of the Big Game. The reason? You can’t say the word “porn” in a Super Bowl ad. The ad from David in Miami…
Jan
23
American Eagle Surrendered Creative Control for Its Latest Marketing Effort to Gen Z
Posted in: UncategorizedAmerican Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand’s latest marketing effort. But wait–there’s more. The brand turned over full creative control to these Gen Z shoppers, giving them the freedom to style and…
Jan
23
Super Bowl ad suspense, Viacom's streaming plans and 'Dry January': Wednesday Wake-Up Call
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Good morning! We’ve got some new Super Bowl ad teasers to analyze and ponder. First, from M&Ms, we’ve got a scene with actress Christina Applegate locked out of an SUV and getting seriously annoyed, Ad Age’s Jessica Wohl writes. What does the scene have to do with colorful chocolate candies? Not sure. In Avocados from Mexico’s teaser, star of stage and screen Kristin Chenoweth gives dogs a voice lesson (why singing dogs?) while eating avocado toast (OK, we get that part.)
Jan
23
How to succeed with influencers: Brand Playbook
Posted in: Uncategorized
Influencer marketing, once a sideline for marketers, is now one of the fastest-growing segments of the industry, reshaping both the media and creative sides of the business in recent years.
Influencer marketing firm Klear, which counted more than 2 million sponsored influencer posts on Instagram last year, says that number was up 39 percent over 2017. Analytics firm Points North Group estimates marketers spent more than $1 billion in North America on influencers last year.
“Two years ago, around one in five marketers told us that digital influencers were among their top three sources of digital content, and that would only have grown since,” says Forrester Research analyst Ryan Skinner. Many brands “are increasing their budgets for influencer activations by as much as 50 percent year on year. … It’s [becoming an] important part of the toolbox.”
Jan
23
Spotify and Pandora duke it out for podcasting dominance
Posted in: Uncategorized
Marketers go where the eyeballs are, but digital audio giants Spotify and Pandora are placing their bets less on screen time and more on ear time.
Both companies recently said they’ve marked podcasts as an area for significant growth and are investing heavily in exclusive shows and tech to lure users away from Android and iOS’ native podcasting apps and onto their respective platforms.
“One of the key attractions with podcasts is the incredible sexiness of the demographic,” says James McQuivey, VP and principal analyst at Forrester Research. “They’re the hyper-educated types that used to only be available through sources like The Atlantic or even NPR sponsorships, but now they abound in podcast land.”
Jan
23
NBA: This Is Why We Play Christmas Canvas Ad 2017
Posted in: Uncategorized
In 2015, the NBA launched a new brand platform, “This Is Why We Play”. The platform has returned for the 2016-17 season, and is representative of the NBA’s brand promise to compete with intensity, lead with integrity, and inspire play. Christmas Day is one of the most important days to the NBA, featuring five nationally-televised games.
The objectives of this execution were to excite and energize our fanbase for 2017 Christmas Day, remind fans that the NBA and Christmas are synonymous with one another, and ultimately to break through the social media advertising clutter around the holidays.
Strategically, we increased engagements by broadening investment into new ad units, notably the Facebook canvas ad to promote tune-in matchups on Christmas Day.
Jan
23
NBA: This Is Why We Play Christmas Canvas Ad 2017
Posted in: Uncategorized
In 2015, the NBA launched a new brand platform, “This Is Why We Play”. The platform has returned for the 2016-17 season, and is representative of the NBA’s brand promise to compete with intensity, lead with integrity, and inspire play. Christmas Day is one of the most important days to the NBA, featuring five nationally-televised games.
The objectives of this execution were to excite and energize our fanbase for 2017 Christmas Day, remind fans that the NBA and Christmas are synonymous with one another, and ultimately to break through the social media advertising clutter around the holidays.
Strategically, we increased engagements by broadening investment into new ad units, notably the Facebook canvas ad to promote tune-in matchups on Christmas Day.
Jan
23
Chick-fil-A: Peach Bowl 50 Year Mobile Experience
Posted in: Uncategorized
For 50 years the Peach Bowl has been a proud tradition of college football. To celebrate this milestone we created an interactive mobile experience, presenting the history of the Bowl in a streamlined, dynamic and engaging way. From the very first game in 1968 to the 50th iteration in 2018, we’ve highlighted all of the memorable moments, the people who lived them and the Peach Bowl’s impact on the city of Atlanta and the entire college football world.
Jan
23
Boyhood-Inspired Fashion Campaigns – The New Louis Vuitton Campaign Pushes the Boundaries of Fashion (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Virgil Abloh oversees the launch of the first Louis Vuitton campaign under his direction. The premise revolves around boyhood—a concept that is non-threatening, possesses a sense of gravity…
Jan
23
Right to Play Takes a Stand on Child Oppression in ‘We Rise’
Posted in: Uncategorized
PSA & Public Interest
New campaign shines a spotlight on the daily atrocities endured by millions of children every day.
Jan
23
Greeting cards for after you're gone
Posted in: Uncategorized
Business & finance
MOUNT PLEASANT GROUP INTRODUCES RECORDABLE GREETING CARDS THAT LETS LOVED ONES LIVE ON AFTER THEY’RE GONE.
Jan
23
Dr. Scholl’s Introduces a Moving Brand Platform – ‘Born to Move’ / ‘Her Feet’
Posted in: Uncategorized
Jan
23
New Coalition Set to Tackle a Major Engineering Challenge: The Profession’s Lack of Women
Posted in: Uncategorized
PSA & Public Interest
Toronto-based Juliet partnered with Engineers Geoscientists Manitoba to create the Manitoba Coalition, which is made up of the biggest employers of engineers in Manitoba (including Boeing and Hatch),
Jan
23
Before Frosted Flakes had Netflix, it had Groucho Marx
Posted in: Uncategorized
Fans of Netflix originals are accustomed to the odd product placementpaid or otherwise. “Stranger Things” struck a profound nostalgia chord by making Eggo frozen waffles a prominent plot point in the show. More recently, last month’s “Black Mirror: Bandersnatch” choose-your-own-adventure interactive thriller kicked off by asking viewers to decide which cereal the main character should eat at the start of the special: Kellogg’s Frosties, as Frosted Flakes are called in the U.K., or Quaker’s Sugar Puffs.
Well, the results are in: In his fourth-quarter earnings call last week, Netflix CEO Reed Hastings waved a box of Frosties on-screen, revealing that 73 percent of the viewers chose sugary flakes over their puffy cousins. “That’s a level of data transparency we’ve not seen with our content yet,” joked Chief Content Officer Ted Sarandos on the call. Hilarious.
Of course, Frosted Flakes has a relationship with couch potatoes that dates back to the advent of television. This 1955 print ad, which ran in Life Magazine (during Princess Margaret’s news-making trip to Trinidad), has an early rendering of Tony the Tiger snatching the mic from a dubious Groucho Marx, host of NBC’s “You Bet Your Life.” “No wonder Groucho’s speechless,” the copy gushes. “You bet your life they’re Gr-r-reat!”
Jan
23
Nike: Enjoy The Air
Posted in: Uncategorized
In order to celebrate the launch of the new Nike Air VaporMax, we created an interactive installation based on the biggest recent Nike innovation: a sole that is 100% full of air, without any other support material filling. We produced a physical 10-foot-long sole, suspended in the air of the Nike flagship store. Through Leap Motion technology, shoppers could freely control the giant sole with their hand motions. The interactive exhibit ran for a whole month in the biggest Nike store in Latin America.
Jan
23
Facebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence
Posted in: UncategorizedFacebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in funding over five years for the Institute for Ethics in Artificial Intelligence, with director of applied machine learning Joaquin Qui?onero Candela saying in a Newsroom…
Jan
23
This Agency’s Holiday Card is an Auction of Award Show Bling
Posted in: Uncategorized
ad awards etc
For their “holiday card,” Toronto-based creative shop Bensimon Byrne is auctioning off the awards they won for their work on Casey House and giving the money to Casey House.
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