Nick Confessore, an investigative reporter who has written about social media and data privacy, has changed his tech habits after what he has learned.
(TrendHunter.com) Many of the products made by Apple aren’t easily upgraded or customized by the user after purchase, which is something that the conceptual Mac Evo aims to change. Designed by Pierre Cerveau,…
(TrendHunter.com) One of the biggest movements in 2018 was the emersion of life-like CG models that have a distinct social media presence and extend themselves with cultural commentary, music releases, interviews and…
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it’s striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging…
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3’s latest report that analyzed 7,000 agency new business wins last year. According to…
WeatherTech is taking a different approach in its Super Bowl ad this year: Instead of focusing on its “Made in America” messaging, it will use the Big Game for another cause pet protection and health.
In its 45-second spot made in conjunction with Pinnacle Advertising, WeatherTech will promote a new category for the company. While WeatherTech has been best known for its car mats, it recently began creating pet products. (Of course, it will still highlight that its products are made in the U.S.)
A teaser released this week features a golden retriever and a voice over that says: “WeatherTech is taking American manufacturing to a whole new level and will change the way you feel about feeding your pets.”
This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the latter outcome, here are a series of questions I like to ask myself when presented with a brief that has the potential for some ick-inducing “wokevertising.”
One: Why are we doing this?
This should be pretty obvious, but it bears repeating. Pepsi had no business latching onto the Black Lives Matter bandwagon and you’d think someone, anyone, involved in the creative review process would have flagged that as an immediate concern. If there isn’t a justifiable reason for a brand to align with a cause or conceptand no, “timeliness” doesn’t countback away slowly.
Category: Beyond Madison Avenue
Summary: Starting today, users in San Francisco will be able to order Starbucks items for delivery through the Uber Eats app.
Comcast on Wednesday gave investors a bit more insight into the particulars of its upcoming NBCUniversal streaming service, with which it hopes to monetize a good deal of the entertainment unit’s vast library of content.
Speaking to analysts during the cable giant’s fourth-quarter earnings call, Comcast Chairman and CEO Brian Roberts said that there is “robust demand” for NBCU’s content, which provides a “great opportunity to create our own streaming service.” Roberts went on to say that the yet-unnamed over-the-top offering will be stocked with episodes of extant NBCU shows, as well as older library content.
An undetermined amount of original fare will be developed exclusively for the free service, which Roberts said will carry a “light advertising load.”
In Brazil, the month of September was defined as the month of combat for suicide. It’s called “Setembro Amarelo” (Yellow September). The ads were published during September, using real suicide searches on Google. The objective was to teach relatives and friends how to help this people using the Safernet’s site.
In Brazil, the month of September was defined as the month of combat for suicide. It’s called “Setembro Amarelo” (Yellow September). The ads were published during September, using real suicide searches on Google. The objective was to teach relatives and friends how to help this people using the Safernet’s site.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A trucker is inspired to “start something new” in his life by listening to “Learn Spanish With Paul Noble” on Audible. A mom explains to her daughter that “some things you just can’t take back”like a questionable tattoounless you got it from Aldi, which offers a “Twice As Nice” money-back guarantee. And TurboTax Free really wants you to know it’s free.
Good afternoon Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. With less than two weeks left until the game, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get it in your email.
Buffy’s back
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Neutrogena promotes its new single packs of makeup-remover cleansing towelettes. Mattress brand Casper wants you to experience “the magic of bedtime” through its 100-night trial program. And an ad from Florida’s Natural, an orange juice brand owned by a cooperative of Florida farmers, disses “the corporate executives of Coke and Pepsi” and their competing OJ products (Simply Orange and Tropicana, respectively).
(TrendHunter.com) Many of the products made by Apple aren’t easily upgraded or customized by the user after purchase, which is something that the conceptual Mac Evo aims to change. Designed by Pierre Cerveau,…
(TrendHunter.com) A LEGO ad offers a cheeky counter to Tidying Up with Marie Kondo. Released recently on Netflix, the series builds on the art of letting go of one’s possessions and ultimately decluttering the…
Like it or not, deep fakes are here. Don’t believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become increasingly skeptical, putting real conversations–and audience trust–at a premium. In this age of fake news, Photoshop and Instagram filters, it’s hard…
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