Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Memo to Amazon:
The PGA TOUR AR app was built using ARKit to provide immersive AR experiences for the game of golf. It blends environment, data, and digital objects to take fans far beyond the screen and freeing them to interact with the real world in entirely new ways.
Fans can follow along with the action at home by projecting a model of some of the PGA TOUR’s most interesting holes onto any flat surface. Watch real-time shot trails appear on the hole during live competition. Select up to four players to compare their shots or watch the current pairing play through the hole.
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It seems like every story about Barstool Sports includes some kind of caveat that the media brand is not for everyone. Barstool Sports knows it’s not for everyone. And it remains, defiantly, not for everyone.
(TrendHunter.com) The dawn of the autonomous bar might not be as far as away as one might think. Italian architect Carlo Ratti recently revealed his concept for a driverless robotic bar that will offer individuals in…
(TrendHunter.com) A durable, cozy, and aesthetically pleasing hiking cabin has just opened on the Storfjellet mountain in Norway. The compact prefabricated structure is erected for the Norwegian Trekking Association…
Marsden is known for roles including Teddy Flood on “Westworld” and for movies ranging from “X-Men” to “The Notebook.”
“I think he brings the celebrity power and acting chops needed to really sell the idea,” says Brett Craig, CCO of Deutsch’s Los Angeles office. “It’s a preposterous premise, but we play it all so straight-faced and having someone like James Marsden just adds to the satire.”
Last year, the fries were promoted with a “Web of Fries” campaign from Deutsch starring Josh Duhamel, who reprised his role in the conspiracy trailer’s follow-up summer spot, “Web of Fries II: Franchise Wars.”
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable. And the social network issued a warning that it may begin removing pages or groups that…
To celebrate the 120 years of Renault, we wanted to remind Colombians that we always have accompanied them, because no matter the direction or the road, we are always reinventing ourselves to make life easier to all of them, it is our essence.
To celebrate the 120 years of Renault, we wanted to remind Colombians that we always have accompanied them, because no matter the direction or the road, we are always reinventing ourselves to make life easier to all of them, it is our essence.
The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…
To celebrate the 120 years of Renault, we wanted to remind Colombians that we always have accompanied them, because no matter the direction or the road, we are always reinventing ourselves to make life easier to all of them, it is our essence.
The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.
Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.
With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.
This, while also saving energy and electricity. They are ‘shaped to fly’.
The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span.
Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency.
With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes.
This, while also saving energy and electricity. They are ‘shaped to fly’.
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