Hasta La Creative!

Marketers go where the eyeballs are, but digital audio giants Spotify and Pandora are placing their bets less on screen time and more on ear time.

Both companies recently said they’ve marked podcasts as an area for significant growth and are investing heavily in exclusive shows and tech to lure users away from Android and iOS’ native podcasting apps and onto their respective platforms.

“One of the key attractions with podcasts is the incredible sexiness of the demographic,” says James McQuivey, VP and principal analyst at Forrester Research. “They’re the hyper-educated types that used to only be available through sources like The Atlantic or even NPR sponsorships, but now they abound in podcast land.”

Continue reading at AdAge.com

Marketers go where the eyeballs are, but digital audio giants Spotify and Pandora are placing their bets less on screen time and more on ear time.

Both companies recently said they’ve marked podcasts as an area for significant growth and are investing heavily in exclusive shows and tech to lure users away from Android and iOS’ native podcasting apps and onto their respective platforms.

“One of the key attractions with podcasts is the incredible sexiness of the demographic,” says James McQuivey, VP and principal analyst at Forrester Research. “They’re the hyper-educated types that used to only be available through sources like The Atlantic or even NPR sponsorships, but now they abound in podcast land.”

Continue reading at AdAge.com

Bring on even more Super Bowl teasers! Avocados From Mexico and Doritos both shared a second round of teasers for their Big Game ads today. Both brands have already put out one teaser, but are adding to the suspense as game day approaches on Feb. 3. Last week Doritos shared that Chance the Rapper was…

Twitter’s efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network confirmed that the Original Tweeter tag is being tested with a small percentage of iOS and Android users. “Original Tweeter, ” huh? I…

There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just … hipsters (folk flying between Portland and Austin). Then there are the genuinely bizarre items like fully cooked rotisserie chickens, which make the…