Hasta La Creative!

Durante uma reunião para discutir os lucros do Facebook no último trimestre, Mark Zuckerberg confirmou aos acionistas que pretende eventualmente aumentar as conexões entre o Facebook, o WhatsApp e o Instagram, facilitando assim o envio de mensagens entre os aplicativos. O plano de integração entre as plataformas, porém, estaria longe do concluído, a princípio sendo …

O post Mark Zuckerberg pretende integrar Facebook, WhatsApp e Instagram para diminuir encriptação dos apps apareceu primeiro em B9.

Microsoft is returning to the Super Bowl with an ad showing children with disabilities playing video games with the Xbox adaptive controller.

The 60-second spot, which will air in the fourth quarter, showecases children who don’t have full use over their hands and arms playing video games. The ad was created by McCann Worldgroup. The company released a 90-second version of the ad today.

“Our intent with our ads is to illustrate a product and a human truth and deliver on our mission of empowering every person and organization on the planet to achieve more,” Kathleen Hall, corporate VP, brand, advertising and research, Microsoft, said in a statement. “In this instance, the Xbox Adaptive Controller helps the children enhance their gaming experience and compete in new ways. What better message for a premiere sporting event?”

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Edible Arrangements wants to remind you that Valentine’s Day is approaching. Lowe’s says “Do it right for less” in a spot meant to inspire you to remodel your bathroom. And Hyundai says “Do what you love” in an ad that spotlights the Kona and Kona Electric.

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Good afternoon Super Bowl junkies,

I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. It’s the home stretch and Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.

Behind-the-scenes with Mercedes

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