competitive:
Cox Media Group:
Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant co
New York, New York
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process used by companies like Google broadcasts highly sensitive user information in a way that violates the member states’ General Data Protection…
The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year’s Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at Twitter’s second #BrandBowl? Twitter cited data from Comscore saying that it saw a 19 percent increase in unique visitors compared with…
Com a poluição dos oceanos mantendo taxas de crescimento alarmantes, a Volvo resolveu combater o problema com um projeto curioso no litoral de Sydney, na Austrália. Em parceria com o Instituto de Ciência Marinha da cidade e o Reef Design Lab, a marca concebeu um “paredão” que busca limpar as águas do litoral da capital …
O post Volvo cria “paredão marinho” para combater poluição dos oceanos em Sydney apareceu primeiro em B9.
Former CPB Chief Creative Officer Ralph Watson has filed a new suit against individuals he claims are behind Diet Madison Avenue that live in New York. This marks the third suit filed by Watson, who has also sued people he has claimed are Los Angeles members of DMA as well as his former employer.
The Diet Madison Avenue Instagram account drew broad attention in the advertising industry last year for naming men it claimed engaged in sexual harassment. After their names were posted on the anonymous account, several big-name creatives were separated from their agencies, including Watson.
Verizon’s business grew marginally in the fourth quarter, as the carrier continues its efforts in rolling out the fifth generation of mobile technology, or 5G.
The largest U.S. wireless carrier said Tuesday that revenue was $34 billion, up 1 percent from a year earlier. The company is also dealing with headwinds from Oath media, which primarily compromises of AOL and Yahoo.
Hans Vestberg, who took over as CEO in August, is moving Verizon away from media and squarely toward new 5G technology that promises to power smart cars and smart homes. The company is two years into a four-year, $10 billion cost-cutting program that eliminated 10,400 jobs through a buyout program and an additional 800 media employees last week. The company said Tuesday it’s on track to deliver those savings by 2021.
The work of Jim DeRogatis and Dream Hampton on the accusations against the R&B star began years apart. Now that it seems the public is listening, they have a sense of satisfaction — and security concerns.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Wells Fargo explains how one of its staffers with the title “Financial Health Banker” can help young customers save up for their first home. North Carolina Tar Heels Coach Roy Williams helps Infiniti hype the QX50. And Lexus serves up a fresh TV cut of a wry campaign it debuted online last week in which “national treasure” (and Fox Sports football analyst) Matt Leinart helps promote something called the Quarterback Safety System+.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Audible asks, “Could listening to Audible help you find the secret to a stronger relationship?” in an ad that calls attention to its integration with Amazon’s Echo devices. Jared Goff and Todd Gurley of the Los Angeles Rams help Pizza Hut hype its $7.99 large-pizza deal. And Dunkin’ wants you to “grab a cold brew for game time”the game is hockey in this casein a spot starring David Pastrk of the Boston Bruins.
(TrendHunter.com) GomiBall is a toy ball for dogs that allows owners to play with their pet even when no one is home. The product is durable, autonomous and anti-bacterial. It relies on an evolving algorithm that…
(TrendHunter.com) The artistic cabinets of Sebastian ErraZuriz present aesthetically forward functional pieces of furniture. For the creation of his collection, the designer channels intricate and illusory qualities…
(TrendHunter.com) The ‘UNISTAR’ brewer is a simple kitchen accessory that is designed to quickly brew your choice of hot beverage without any complication or timely setup. The simple pour-over coffee and…
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That’s why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on Jan. 25 and 26. The “Lime-S Winter Warmer Pop-Up” in midtown Manhattan gave people a chance to ride…
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That’s the message Ram is pushing out in a pre-Super Bowl video, “Can’t Remember,” released today. The video, which features two cowboys reminiscing on past Super Bowl ads, is part of a trio of videos…
Mr. Peanut shows off some nutty driving skills in Planters’ first Super Bowl ad since 2008.
In “Crunch Time,” Mr. Peanut takes the wheel of the Planters Nutmobile to hastily get to Alex Rodriguez’s “nut-mergency.” Thanks to Mr. Peanut’s speedy and somewhat reckless driving, A-Rod is spared from the fate of having to snack on kale chips, as a can of deluxe mixed nuts flies onto the table.
While Planters already announced the appearance of retired baseball player Rodriguez, the ad also features a cameo by Charlie Sheen. After Mr. Peanut does some particularly daring driving, Sheen remarks “and people think I’m nuts.” The soundtrack for Mr. Peanut’s epic ride is Motley Crue’s “Kickstart My Heart,” with a brief pause for “Ave Maria.”
Tony Romo will star in Skechers’ Super Bowl commercial promoting its line of slip-on footwear.
In the 30-second spot, released Tuesday, the former Dallas Cowboys quarterback says “I like to make my life easy” and is shown putting a golf ball into a giant hole, using an automatic ball machine to play fetch with his dog and eating snacks while a robotic vacuum cleans up the mess. The ad is slated to run in the third quarter, but might be moved to the second. Skechers has been working with Tony Romo since 2017.
Toyota is leaning into female empowerment with a Super Bowl ad that features Antoinette “Toni” Harris. She is the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
The ad, released today, is from Burrell Communications and directed by Joe Pytka, who has directed more than 80 Super Bowl commercials. The narrator is Jim Nantz, who will call Sunday’s game for CBS.
The commercial shows Harris loading football gear into the back of a Toyota RAV4 and then doing some intense training, while Nantz talks about how she defied the odds.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Audible asks, “Could listening to Audible help you find the secret to a stronger relationship?” in an ad that calls attention to its integration with Amazon’s Echo devices. Jared Goff and Todd Gurley of the Los Angeles Rams help Pizza Hut hype its $7.99 large-pizza deal. And Dunkin’ wants you to “grab a cold brew for game time”the game is hockey in this casein a spot starring David Pastrk of the Boston Bruins.
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