In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey that sheds light on a disturbing reality. After surveying 1,500 global brands and more than…
Numa jogada um tanto inusitada da empresa, a PepsiCo anunciou recentemente a criação de uma frota de robôs motorizados que vai alimentar e hidratar os estudantes do campus da Universidade do Pacífico em Stockton, na Califórnia. Com o nome “super” criativo de Snackbots, os droides vão abastecer os mais de cinco mil universitários que estudam …
O post PepsiCo inaugura linha de “robôs motoboys” para alimentar estudantes de universidade nos Estados Unidos apareceu primeiro em B9.
Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.
It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.
Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.
It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.
Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.
It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.
Estonia’s investigational newspaper Eesti Ekspress isn’t your average newspaper.
It’s very different from other weeklies as it doesn’t jump to conclusions and showcases more than one point of view – from another angle, some things may look completely different. We made a print AD series where turning the page revealed the truth.
With set off in Invita’s new pay off “Dedicated to your dream” off we set out to visualize the dream of a kitchen.
In this film, it is all about a man’s dream of a kitchen, and his passion for cocking. In his dreamworld he turns into a conductor or a warlock controlling the fire and heat, while preparing a meal.
Three critics review their respective versions of the “Black Mirror” choose-your-own-adventure movie, which has been elaborately dissected by the internet.
competitive:
Cox Media Group:
DescriptionGamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their mos
Boston, Massachusetts
Mastercard has added a new position to its C-suite: chief experience officer. The company has hired Donald Chesnut from SapientRazorfish for the newly created role. Chesnut will officially join the company Jan. 14. The chief experience officer will be responsible for delivering the “best consumer payment experience, while providing merchants, issuers and other partners a…
YouTube recently updated the home feed in its mobile application so that videos will now automatically begin playing (without sound) as users browse. If you want to stop videos from automatically playing on your home feed, our guide will show you how. Note: These screenshots were captured in the YouTube app on iOS. Step 1:…
Todo ano é a mesma coisa: prometemos não começar o ano de ressaca, mas as comemorações do Réveillon quase sempre nos levam a não cumprir a promessa. Sabendo que o dia 01 de janeiro é conhecido popularmente como o “Dia Mundial da Ressaca”, o McDonald’s da Nova Zelândia resolveu mostrar que você não está sozinho …
O post McDonald’s mostra como é difícil começar o ano na ressaca do Réveillon apareceu primeiro em B9.
Category: Beyond Madison Avenue
Summary: Serena Williams will be the face of Bumble’s upcoming ad campaign stressing the importance of women’s empowerment.
Ever wonder what kind of shenanigans a video production house gets up to when it’s time to make a holiday greeting video for their clients? Well, here at Accomplice Content Supply Co. we’ve decided to walk you through it…
This spot plays with a variety of propellers as a visual device to connect different people and scenes together. The story takes the audience on a playful journey through Toronto to the Propeller Coffee Co.
TurboTax will run a Super Bowl ad for the sixth straight year as part of a new marketing investment parent company Intuit is making in the National Football League.
Intuit struck a deal to make its TurboTax Live product the presenting sponsor of the AFC and NFC championship games played on Jan. 20. It represents the first time the NFL has inked a sponsor for both games, which have averaged 48 million TV viewers for the past five years, according to the NFL. Intuit also becomes the NFL’s official sponsor for financial and accounting software, as well as tax-preparation services. Financial terms were not released for the multi-year deal. The league did not previously have a sponsor in the category. Including TV ad buys, Intuit’s NFL investment is expected to total more than $15 million annually.
“As an official sponsor of the NFL, we have a unique opportunity to reach a highly engaged audience with solutions to help them prosper during the height of tax season,” Mary-Ann Somers, chief growth officer for Intuit’s consumer group, stated in a press release.
Bridging the gap for less divide. Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest’s brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of ‘Less Divide’ was then spread to the wider Australian public.
After giving birth to her second child, Meghan Litchfield was faced with a conundrum: Nothing in her closet fit. But shopping for new items didn’t solve the problem, either. No matter what she tried on, the fit was always off. “I just could not find clothes that fit me,” she recalled. “They were always too…
For the first time in more than 10 years, The Economist will run a TV ad. Developed by Proximity and dubbed “Never Stop Questioning,” the 40-second spot from the London-based publication will run on broadcast channels in the United Kingdom (including Sky, Channel 4, ITV and Channel Five) and the United States (including CBS, NBC,…
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