Chefs at Kimpton’s boutique hotels are happy to say goodbye to edible dirt, molecular food and activated charcoal. Deconstructed dishes? So 2018. And bartenders at the chain plan to bust out the celery root and tarragon to spice up this year’s cocktails. Those are a few of the findings from the brand’s 2019 trend forecasting…
Can you believe the Super Bowl is this weekend? Here at Adweek we’ve been busy prepping for the Big Game, mostly by watching (and, let’s be honest, judging) all the ads that have come out so far. On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, creative and innovation editor David…
As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS’s broadcast of the game in Atlanta on Sunday. Since he began his role with play-by-play announcer Jim Nantz, Romo…
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process used by companies like Google broadcasts highly sensitive user information in a way that violates the member states’ General Data Protection…
Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring system of its kind. The plan, which is aimed at better measuring who sees digital campaigns, the reaction to those campaigns and the impact of the…
Last December, six strangers were invited by Ancestry to a small tour in Brooklyn, where they assumed they would uncover some fascinating aspects of their family histories. What they didn’t know was just how connected they are to each other, bound together by the deeply webbed histories of their ancestors. Railroad Ties documents the highly…
Com a poluição dos oceanos mantendo taxas de crescimento alarmantes, a Volvo resolveu combater o problema com um projeto curioso no litoral de Sydney, na Austrália. Em parceria com o Instituto de Ciência Marinha da cidade e o Reef Design Lab, a marca concebeu um “paredão” que busca limpar as águas do litoral da capital …
O post Volvo cria “paredão marinho” para combater poluição dos oceanos em Sydney apareceu primeiro em B9.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Wells Fargo explains how one of its staffers with the title “Financial Health Banker” can help young customers save up for their first home. North Carolina Tar Heels Coach Roy Williams helps Infiniti hype the QX50. And Lexus serves up a fresh TV cut of a wry campaign it debuted online last week in which “national treasure” (and Fox Sports football analyst) Matt Leinart helps promote something called the Quarterback Safety System+.
In this occasional series, Ad Age asks small agency chiefs what they would do differently if starting their shops today.
If I could have a few minutes to talk to my anxious self as I was deciding to launch my agency, the first thing I would tell myself is to go easy on myself (few others will).
It was never my plan to start to my own agency. I was climbing the corporate ladder at big shops on Madison Avenue, and I had even made my way into purpose-driven branding. But in 2014, the ladder broke. I didn’t know what to do. I didn’t want to go back to working on CPG, finance, or tech accounts. But, I had just bought my house, had a 1-year-old and 3-year-old at the time, and was feeling some heat.
Mr. Peanut shows off some nutty driving skills in Planters’ first Super Bowl ad since 2008.
In “Crunch Time,” Mr. Peanut takes the wheel of the Planters Nutmobile to hastily get to Alex Rodriguez’s “nut-mergency.” Thanks to Mr. Peanut’s speedy and somewhat reckless driving, A-Rod is spared from the fate of having to snack on kale chips, as a can of deluxe mixed nuts flies onto the table.
While Planters already announced the appearance of retired baseball player Rodriguez, the ad also features a cameo by Charlie Sheen. After Mr. Peanut does some particularly daring driving, Sheen remarks “and people think I’m nuts.” The soundtrack for Mr. Peanut’s epic ride is Motley Crue’s “Kickstart My Heart,” with a brief pause for “Ave Maria.”
Good afternoon Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, here with the latest edition of our Super Bowl Alert. It’s the home stretch and Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.
BSB remixed
The last time FCA sat out the game, it was known as Chrysler Groupwhich then included Chrysler, Dodge, Jeep and Ram. The automaker returned to the game in 2010 after a five-year hiatus with a 60-second spot for Dodge. The buy came on the heels of Chrysler’s bankruptcy.
In the years since, the Super Bowl became a showcase for FCA and Francois. The automaker broke through in 2011 with the award-winning “Born of Fire Ad” that featured the “Imported From Detroit” tagline and starred Eminem.
But this year Francois is operating under a new CEOMike Manley, who took the reigns last summer after Sergio Marchionne became seriously ill and later died. Manley is known as a “car guy,” grounded in fundamentals like maintaining good dealer relationships. Under Marchionne, Francois enjoyed a certain level of autonomy that allowed him to pursue Super Bowl ads that were often about higher ideals than simply selling the next model.
Female football players, kick-ass vampire slayers, and tennis superstarswhen it comes to ads, Super Bowl LIII is shaping up to be the year of the woman.
While there’s still a long way to go in improving the way women are portrayed not only in Super Bowl commercials but in all advertising, this year’s Big Game is far and away the friendliest to its female audience.
Toyota, Bumble, Procter & Gamble’s Olay and Michelob Ultra are among the brands featuring women in lead roles in their Super Bowl ads and leaning into themes of female empowerment. On top of that, there was also a noticeable push this year to hire more women behind the camera.
Kohl’s is doubling down on its wellness offeringswith two double-u’s.
The Menomonee Falls, Wisconsin-based retailer announced Tuesday that it is teaming up with WW, the company formerly known as Weight Watchers, on a new pilot series. The collaboration will include WW-branded kitchenware and cookware in select stores and online, beginning in June. Kohl’s will also open a community space, called WW Studio, at one of its Chicago outposts. The spot will be used for workshops for WW members and serve as an event space for customers as well.
Michelle Gass, chief executive of Kohl’s, says the partnership will help support customers’ health goals.
Former CPB Chief Creative Officer Ralph Watson has filed a new suit against individuals he claims are behind Diet Madison Avenue that live in New York. This marks the third suit filed by Watson, who has also sued people he has claimed are Los Angeles members of DMA as well as his former employer.
The Diet Madison Avenue Instagram account drew broad attention in the advertising industry last year for naming men it claimed engaged in sexual harassment. After their names were posted on the anonymous account, several big-name creatives were separated from their agencies, including Watson.
(TrendHunter.com) To help consumers who are devoted to their health and well-being meet the strict needs of the ketogenic diet, food and beverage brands are releasing a range of helpful high-fat, low-carb keto diet…
Compensation based on experience, competitive benefits (health, 401k,etc.):
Sharp Communications:
The Account Director will be instrumental in managing and developing client programs, strategic planning, media and client relations.
New York City, New York
competitive:
Cox Media Group:
Ideabar is a full-service marketing + media agency by Cox Media Group that tells valuable brand stories. We are growing because we are helping clients
West Palm Beach, Florida
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