These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
Posted in: UncategorizedU.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers–and the key umbrella term encapsulating such doubt is transparency. The issue of transparency is raised time and time again in the ad industry’s public discourse, with the application of automated ad tech raising concerns…
The Conners Debut Is On Par With Roseanne’s Finale, But Nowhere Near the Revival’s Premiere
Posted in: UncategorizedABC expected that a lot of curious viewers would watch last night’s premiere of The Conners to see how the show had written off Roseanne Barr’s character. The network was right: the Roseanne spinoff had the biggest 18-49 demo rating of the night, though its ratings were nowhere near the Roseanne revival’s huge debut last…
Pinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool
Posted in: UncategorizedPinterest announced a host of updates to its Ads Manager self-serve advertising tool–the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and agencies of all sizes to set up and track the performance of their campaigns, adding that it focused on “removing any tension” in the…
Movistar: Gay
Posted in: Uncategorized
With cases of suicide attempts in children under 8 years old and adolescents with deep depression, Ecuador is the second country in Latin America with the highest percentage of school cyberbullying. 55% of young Latin Americans have been victims of cyberbullying. According to figures revealed by the UN and the Telefónica Foundation. 37% was the increase in visits to the site www.dialogando.com.ec (Movistar site that offers all kind of information about how to face this problem), with an average stay of 9.2 minutes.
Movistar: Loser
Posted in: Uncategorized
With cases of suicide attempts in children under 8 years old and adolescents with deep depression, Ecuador is the second country in Latin America with the highest percentage of school cyberbullying. 55% of young Latin Americans have been victims of cyberbullying. According to figures revealed by the UN and the Telefónica Foundation. 37% was the increase in visits to the site www.dialogando.com.ec (Movistar site that offers all kind of information about how to face this problem), with an average stay of 9.2 minutes.
Movistar: Freak
Posted in: Uncategorized
With cases of suicide attempts in children under 8 years old and adolescents with deep depression, Ecuador is the second country in Latin America with the highest percentage of school cyberbullying. 55% of young Latin Americans have been victims of cyberbullying. According to figures revealed by the UN and the Telefónica Foundation. 37% was the increase in visits to the site www.dialogando.com.ec (Movistar site that offers all kind of information about how to face this problem), with an average stay of 9.2 minutes.
Co-op launches community football-focused ad to promote Halloween range
Posted in: UncategorizedThe spot, by Forever Beta, stars real-life beneficiaries of the supermarket’s Community Fund.
Ex-Droga5 CCO Ted Royer Worked on DDB’s Volkswagen Pitch, Sources Say
Posted in: UncategorizedDDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network’s pitch for the global Volkswagen account, according to multiple sources who spoke to Adweek. Five people, including current and former DDB New York employees and those with direct…
These Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
Posted in: UncategorizedThe animated space creatures featured in Cdiscount’s latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228–“the planet where nuttin’ happens, nada”–until a bored life-form orders some “lit stuff” from Cdiscount: Dude, it’s time to move out of your folks’ place and find…
Walter Campbell joins MPC, Humble signs legally blind director Rath
Posted in: UncategorizedMPC has hired Walter Campbell, one of the industry’s most awarded creative directors as the creative behind Guinness’ “Surfer,” and Volvo’s “Twister,” as creative head of business development. Campbell will be working closely with Oliver Forder, head of business development at MPC and his former AMV BBDO colleague. He comments: “MPC used to be strictly post; today it’s an end-to-end creative and production solution. We pick up the project from wherever our clients’ capabilities end. Being here gives me the opportunity to work on ambitious jobs and interesting ideas, directly with brands, as well as with smart agencies and directors. MPC have always known how to craft the work. What people don’t know yet is that we also know how to make work that is effective: work that is memorable and moves people to act. So, I’m here to develop that side of things.”
Humble has added legally blind director James Rath to its roster, his first commercial representation. Rath is an educator, activist, YouTube star and filmmaker best known for his feature “How Apple Saved My Life,” which highlights Apple’s accessibility features. His first project with Humble is a campaign for Tommy Hilfiger’s Tommy Adaptive clothing line.
Facebook: Here’s How to Add a Life Event to a News Feed Post
Posted in: UncategorizedFacebook’s Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News Feed post. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Near the…
George Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
Posted in: UncategorizedIt wasn’t too long ago that mega-celebrities were famously reluctant to do ads–other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are clearly over, and now we’re in a golden age of A-list celebrity endorsements, with the biggest stars of Hollywood popping up in (surprisingly good) ads left…
YouTube fica fora do ar, mas os memes valeram a pena
Posted in: UncategorizedMuita gente percebeu que o YouTube ficou fora do ar na noite desta terça-feira, 16/10. A tela principal da plataforma não carregava, assim como qualquer vídeo cuja reprodução fosse iniciada. Segundo o site Down Detector, nem todos os países foram afetados e a maioria das reclamações aconteceram entre 22h e 22h30, mas a plataforma ainda …
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Amazon começa a investir em energia solar e programas de reciclagem
Posted in: UncategorizedA Amazon anunciou hoje dois novos projetos para reduzir seu impacto ambiental. A primeira iniciativa é um investimento de US$ 10 milhões no Closed Loop Fund, um fundo de investimento dos Estados Unidos com ação focada no financiamento da economia circular. Com o investimento, a Amazon pretende investir na reciclagem interna, com destaque para a enorme quantidade …
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Spotify celebra luta brasileira por igualdade com o projeto “Escuta as Minas”
Posted in: UncategorizedO Spotify está lançando um projeto que procura aumentar a diversidade e amplificar as vozes de artistas femininas no Brasil. A iniciativa de nome “Escuta as Minas” traz artistas brasileiras de diferentes gêneros musicais na campanha que inclui música original, clipe e documentário. A seleção é formada por Cássia Eller, Karol Conká, Elza Soares, Maiara & Maraisa, …
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Domino’s: Little Blackmails – Father & Son
Posted in: Uncategorized
When it comes to the last slice of pizza, blackmailing can be a very effective way to get it.
Domino’s: Little Blackmails – Mother & Daughter
Posted in: Uncategorized
When it comes to the last slice of pizza, blackmailing can be a very effective way to get it.