Hasta La Creative!

Jaguar could have done so much more to promote its first all-electric SUV.

Advertised brand: Febreze
Advert title: The Perfect Cover
Advertising Agency: Chimney, Berlin, Germany
Creative Director: Florian Weitzel
Art Director: Claudio Castagnola
Copywriter:
Illustrator: Claudio Castagnola

Do you have well-worn knives, dough-covered hands or blisters? Then you have the marks of a maker, a cuisine-linked identity that KitchenAid is promoting in its first brand campaign, debuting Thursday.

“We’ve always recognized that KitchenAid was focused on a consumer who is unique,” says Christina Hoskins, senior brand manager at KitchenAid, which is owned by Whirlpool. She notes that the kitchen brand has run product-focused campaigns in the past, including 2016’s “Yours for the making,” but that the new marketing push is a higher-level brand campaign for KitchenAid overall. “We spent several months learning more about the consumer we serve,” she adds. “We recognize that cooking for them and being a baker, or a maker, in the kitchen is part of who they arepart of their identity.”

Founded 99 years ago, KitchenAid celebrates its 100th anniversary next year. Yet unlike a century earlier, it is now battling a host of competitors in the kitchen, including startups like Misen, a Brooklyn-based brand that used crowdfunding to start its business, and established brands like LG and Samsung, which have expanded their digitally connected wares to include appliances such as refrigerators. Amazon is also entering the space and debuted its own Alexa-connected microwave oven, through its private label AmazonBasics brand, earlier this month.

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A Uber, que já patrocinou times como Atlético Mineiro, Cruzeiro, Grêmio e Flamengo, acabou de fechar uma parceria para uma temporada inteira com o Corinthians para facilitar o acesso da torcida ao estádio do alvinegro paulista. Como reportou o MKT Esportivo, o acordo prevê a criação de uma área exclusiva de embarque e desembarque próxima ao …

O post Uber e Corinthians fecham parceria para pelo menos 30 eventos na Arena Corinthians apareceu primeiro em B9.

Após muito tempo tentando se manter como uma rede “neutra” no que diz respeito às discussões, fake news e discursos de ódio, o Twitter recentemente passou a tomar medidas mais rígidas diante das denúncias feitas pelos usuários. Agora, a empresa anunciou que tornará mais claro o trabalho que tem feito em relação ao conteúdo removido da …

O post Twitter avisará quando um tweet denunciado for removido apareceu primeiro em B9.

O presidente Barack Obama compilou sete desculpas que as pessoas dão para não votarem, com cada uma delas recebendo uma ótima resposta do ex-presidente, mostrando que, para ele, desculpa nenhuma sustenta o fato de abster-se das votações. Para Obama, não razão alguma para que os eleitores registrados nos Estados Unidos não votem no próximo dia 6 …

O post Barack Obama acaba com todas as desculpas de quem pensa em não votar na próxima eleição (dos Estados Unidos) apareceu primeiro em B9.

The most recent tweak to Facebook’s News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value. The social network quietly announced the change in an update to a Newsroom post from May 2017, when it announced that fewer links to low-quality web pages…

Now starring for Panera

Celebrity chef Marcus Samuelsson is stumping for Panera. He appears in “Food Interrupted,” a Panera-produced six-week digital video series about what’s in what we eat. Chefs and others are featured in weekly videos on grains, plant-based diets, sugar, eggs, meat, and clean eating. Panera is also now disclosing the nutritional content of its whole grains breads, and says it’s the first national chain to do so. Actor Rainn Wilson is also featured in the series, which concludes in mid-November.

Duck hunt

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