Whether they are Republicans or Democrats, New York subway commuters will find something to like about the new campaign from CBSN, CBS’ streaming news service. In its largest out-of-home campaign to date, CBSN has wrapped the shuttle train between Grand Central Station and Times Square in both blue and red colors to raise awareness of…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: “The Conners” had a strong debut on ABC, and it seems killing off Roseanne Barr’s character didn’t kill the show’s appeal. According to Nielsen preliminary broadcast nationals, the premiere of the “Roseanne” spinoff averaged 10.5 million viewers. As Anthony Crupi writes in Ad Age, that’s not as high as the 18.4 million viewers who watched the first episode of “Roseanne” in March, but it’s the strongest debut for a new show this fall.
What Roseanne says: “I AIN’T DEAD, BITCHES,” tweeted Barr, who was fired months ago for a racist tweet. She also released a joint statement with her rabbi regretting that her character was killed off from an opioid overdose. They said it lent “an unnecessary grim and morbid dimension to an otherwise happy family show.”
A bit of history: The original “Roseanne” went on the air on Oct. 18, 2018, exactly 30 years ago today. That was before the fall of the Berlin Wall, before the first Gulf War and before the invention of the World Wide Web.
With the appointment of Dede Laurentino, the new management line-up is now complete. Mark Read will surely be monitoring its progress…
Avocet uses machine-learning in its planning analysis and calls itself an ‘innovation DSP’.
Brandweek returned to the main stage last month as Adweek reimagined the publication as a three-day event in Palm Springs, Calif. custom-built for the ever-evolving brand marketing ecosystem. Brandweek, the movement, kicked off with brand-building superstar Kevin Hart and closed with lifestyle and business strategist Tony Robbins. In between were immersive, insightful and enlightened discussions…
“Facebook profit hits an all-time high, unaffected by recent scandals–so far.” “Twitter posts record $100 million profit but loses 1 million users.” The above are recent headlines from top publications about the profitability of two of the biggest social media networks’ advertising business models. It gets interesting. The following screenshot (courtesy of Statista) shows Instagram’s…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: “The Conners” had a strong debut on ABC, and it seems killing off Roseanne Barr’s character didn’t kill the show’s appeal. According to Nielsen preliminary broadcast nationals, the premiere of the “Roseanne” spinoff averaged 10.5 million viewers. As Anthony Crupi writes in Ad Age, that’s not as high as the 18.4 million viewers who watched the first episode of “Roseanne” in March. But as Crupi writes, it’s the strongest debut for a new show this fall.
What Roseanne says: “I AIN’T DEAD, BITCHES,” tweeted Barr, who was fired months ago for a racist tweet. She also released a joint statement with her rabbi regretting that her character was killed off from an opioid overdose. They said it lent “an unnecessary grim and morbid dimension to an otherwise happy family show.”
A bit of history: The original “Roseanne” went on the air on Oct. 18, 2018 — exactly 30 years ago today. That was before the fall of the Berlin Wall, before the first Gulf War and before the invention of the World Wide Web.
Appointment comes amid a number of changes within the holding company.
The short story of an orphan girl launches online today and will be followed by TV edits.
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Holding company reports organic growth of 1.3% in the third quarter.
Leading UK marketers celebrate the most iconic British brands from the past five decades
As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX, was revealed last week.
Mother’s influence on adland and British creativity cannot be overstated.
Roz Hanby became public property when she was the face of British Airways in the 1970s, but has no regrets, despite her fame ultimately restricting her day job to working on Concorde.
Roz Hanby became public property when she was the face of British Airways in the 1970s, but has no regrets, despite her fame ultimately restricting her day job to working on Concorde.
Avoiding the dole proved a powerful incentive for Trevor Robinson and Al Young to give the ad industry a slap in the face with the Tango ‘Orange man’ campaign. Bringing it to fruition turned out to be a walk in the park. Literally.
Amazon Prime Video’s biggest brand campaign is compulsive viewing, just like the TV series that transform the ads’ heroes.
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