Hasta La Creative!

The government wants to arrest the decline of children’s content producing in the UK with a £60m competition.

A Vivo lançou hoje o “Descomplica Enem”, um curso preparatório para o Exame Nacional do Ensino Médio (ENEM) que poderá ser feito pelo celular. A novidade vem em parceria com o Descomplica, maior plataforma de educação digital do país, e cujo conteúdo será disponibilizado para o assinante. São mais de 30 mil videoaulas gravadas, além de aulas …

O post Vivo lança curso preparatório para o ENEM que pode ser feito pelo celular apareceu primeiro em B9.

In the wake of Mr. Khashoggi’s disappearance, his editor at The Washington Post has emerged as a leading voice of protest and grief.

Flu season is here, and the sneezing, coughing and runny noses are already well underway. Following one of the worst flu seasons on record, many drugstores and retail chains are hoping to persuade consumers to get vaccinated, and as early as possible.

During the 2017-2018 season, the number of reported deaths was at or above the epidemic threshold for 16 consecutive weeksthe longest duration in five yearsand overall hospitalization rates were higher than the previous record set three years earlier, according to the Center for Disease Control and Prevention. The agency reported that the number of pediatric deaths was especially high; a record 183 children died from the flu last season.

To avoid another severe outbreak, drugstores like Walgreens and CVS have already started to push flu-shot-related marketing. This month, Walgreens, which acquired nearly 2,000 Rite Aid stores earlier this year, began running advertising takeovers inside urban transit hubs in New York and Chicago. “Protect yourself and everyone else who walks this corridor,” and “Share a commute, not the flu,” ads urge consumers. The chain is investing more in the effort than it did last year, according to Adam Holyk, the company’s senior VP and chief marketing officer.

Continue reading at AdAge.com

A Nespresso muito provavelmente tem lugar no top 5 de escolhas de embaixadores mais acertadas graças à sua parceria com George Clooney. O ator hollywoodiano, que já há mais de uma década estrela os comerciais da empresa de máquinas de fazer café, praticamente sedimentou a marca como referência em seu mercado, tornando icônico o slogan …

O post George Clooney larga jornada medieval (e Natalie Dormer) por um cafezinho no novo comercial da Nespresso apareceu primeiro em B9.

CBS Corp. named two new executives to its C-suite, marking the latest management changes since longtime leader Les Moonves left under the cloud of a sexual-harassment scandal.

Christina Spade, who has overseen finances at CBS’s Showtime business, will become chief financial officer for the New York-based company. David Nevins, meanwhile, will take the job of chief creative officer and become chairman of Showtime. He’d already been running the premium cable network, a role that he’ll maintain in his new position.

The additions help fill the void left by Moonves, who oversaw the strategic and creative direction of CBS for decades. It’s also a validation of the Showtime business, which has launched a streaming version of the network and attracted viewers with original shows such as “Homeland.” The Showtime online platform had an estimated 2.6 million subscribers at the end of June, according to S&P Global Market Intelligence.

Continue reading at AdAge.com

When Facebook introduced an in-home video calling device with camera and microphone this month, the company wanted to avoid any confusion about the type of data it could sweep up. The last thing Facebook needed was to raise more privacy alarms about its business, so the marketing around Portal, a voice-activated media hub for the home, highlighted clear safeguards and an upfront “no ads” policy.

But it turned out the company’s messaging was less than clear.

As a report in Recode this week noted, “It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads.” A Facebook representative had initially told Recode that no data from Portal would be used to target ads. But the device does pick up routine information like who a person calls and when, which is the type of data Facebook does use to target ads on its other properties, just not on Portal.

Continue reading at AdAge.com