Hasta La Creative!

WhatsApp banned hundreds of thousands of accounts in Brazil as the Facebook messaging service struggles to contain spam, misinformation and other political shenanigans ahead of a runoff election in Latin America’s largest country.

“We have cutting-edge technology to detect spam that identifies accounts with abnormal behavior so that they can’t be used to spread spam or misinformation,” a WhatsApp spokesperson wrote in an email. “We are also taking immediate legal measures to prevent companies from sending mass messages via WhatsApp and have already banned accounts associated with those companies.”

Facebook set up a ” war room” to spot and eradicate misinformation, hate speech and other damaging content during Brazil’s election this month. It’s a test for the social network ahead of midterm elections in the U.S. later this year. While the company said it was able to thwart false information on its main social network, it’s had more trouble controlling misbehavior on WhatsApp, which is encrypted and virtually impossible to monitor.

Continue reading at AdAge.com

As part of his show’s weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers–by telling them that President Trump had purchased Lincoln Center and would be soon be packing the storied performing arts complex with mediocre brands like Sbarro and Hooters. In the segment, which aired during last night’s Jimmy…

Film
Lansforsakringar

Skärmfri™ (Screenfree) is part of Skärmhjälpen, a service from Länsförsäkringar that keeps track of your screen habits to help you maintain a healthy balance between life online and offline.

Skärmhjälpen is currently in beta and has a total screen time of two hours, optimized for a family of four. You install the lamp by connecting it to the Wi-Fi network at home and pair it with every smartphone and tablet you own. It will then sense how much time you and your family spend on platforms such as Instagram, Facebook, YouTube, Snapchat and Twitter. As your mutual time starts running out, the lamp gradually starts turning from white to red. As it glows fully red, your allocated daily limit of screen time is up and it’s time to think of something else to do. Like hanging out together in the real world.

Advertising Agency:Stendahls, Sweden
Creatives:Rodrigo Vives, Thomas Zempf
Developers:Rodrigo Vives, Thomas Zempf
Creative:Eva Råberg
Copywriter:Eva Råberg
Creative Director:Ylva Nestmark
Design:Ylva Nestmark
Chief Creative Officer:Martin Cedergren
Graphic Design:Mariell Ehlin
Pr:Annie Lundgren
Photo:Christer Hedberg, Carl Björndal
Account Director:Peter Ohlsson

Print
Ford

The same place. Different temperature.
Dual-zone climate control.

Advertising Agency:JWT, Santiago, Chile
Creative Director:Cristián Escamilla
Copywriter:Cristián Escamilla
Art Director:Juan Pablo Chaves
Illustrator:Custom Image
Photographer:Custom Image

Media
Popeyes

To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream!

Advertising Agency:Hungry and Foolish, Paris, France
Creative Director:Emmanuel Francois Eugene
Art Director:Salomé Voldoire
Copywriter:Eugénie Lodier

Print
Movistar

With cases of suicide attempts in children under 8 years old and adolescents with deep depression, Ecuador is the second country in Latin America with the highest percentage of school cyberbullying. 55% of young Latin Americans have been victims of cyberbullying. According to figures revealed by the UN and the Telefónica Foundation. 37% was the increase in visits to the site www.dialogando.com.ec (Movistar site that offers all kind of information about how to face this problem), with an average stay of 9.2 minutes.

Stop Cyberbullying.

Advertising Agency:Publicis, Quito, Equador
Creative General Director:Jairo Lezaca
Creative Directors:Andrés Redrován, Diego Melo
Art Directors:Diego Melo, Christian Jarrín
Copywriter:Andrés Redrován
Retouch:Mr.Pixel

Remember the old saw that you can’t cut your way to growth? At least for one quarter, it’s been debunked.

Procter & Gamble Co. posted its strongest organic sales growth in five years last quarter, despite spending 6 percent less on marketing, aided in part by signs that long-struggling Gillette is beating online nemesis Dollar Shave Club.

Here are four key takeaways:

Continue reading at AdAge.com

(TrendHunter.com) These colorful fashion photographs have a character that establishes itself dominantly in the eyes of the audience. In black-and-white one can easily assess evoked emotions in a composition, with…