Being a driver is more than hauling something from A to B, it’s about being part of each community you drive through. It’s about a different kind of corner office. It’s about prairie sunrises, snow-capped mountains, and meeting people out on the road. It’s about challenge and adventure and staying true to yourself. You become a driver, because that’s who you are and how you define success.
Stress and adversity do not exclusively impact adults. In fact, what is known is that adverse childhood experiences are increasingly common amongst younger generations and can have a severe effect on early brain development, manifesting mental, physical, and behavioral disorders. That’s why the Center for Youth Wellness and Evolution Bureau have launched a campaign to…
Katie Couric is on her own.
Dubbed “America’s sweetheart” during her 15-year stint as co-host of NBC’s “Today” show, Couric was the epitome of the morning-news-show anchor: unfailingly cheerful, exceptionally informed and quick-witted. By the time she became the first solo woman anchor of the “CBS Evening News” in 2006 (she left in 2011 after middling ratings), Couric was arguably TV news’ hottest star.
Now, more than a year after the end of a run as global news anchor at Yahoo, she’s betting she can forge a direct relationship with viewers and big brands.
We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them.
It’s understandable. If a customer bought something from you five months ago, was that the last interaction you had with her? Maybe you followed up with an email or tried to target her with an ad. Did she engage with you? Whether you don’t have enough rich first-party data, too much stale third-party data or not enough real-time behavior data, this is a hard problem to solve. It’s like trying to squeeze a glass of orange juice when you have just a thin slice of orange. But what if you had the whole orange?
There is a natural perimeter of ignorance when it comes to understanding your customer. “If we could just understand everything there is about the customer” is a common lament. However, if you knew more about your customer, what would you do with that information? How would this help you deliver a smarter, better, more relevant customer experience? How would this help you grow?
The most ambitious TV commercial in Maxbo’s history, shot in the beautiful Norwegian landscape, connects the brand to its owners’ 370 year old history (Løvenskiold, from 1649). The well-crafted video shows that, even with hundreds of years of knowledge within their walls, it has been important to Maxbo not to lean on the tradition part alone too much. Good craftsmanship, but in a modern wrapping. An experienced retailer who looks forward, to another 400 years.
Category: Beyond Madison Avenue
Summary: In a new breast cancer awareness ad, Williams gives a somber rendition of The Divinyls’ 1990 hit “I Touch Myself.” She’s actually a pretty good singer.
Katie Couric is on her own.
Dubbed “America’s sweetheart” during her 15-year stint as co-host of NBC’s “Today” show, Couric was the epitome of the morning-news-show anchor: unfailingly cheerful, exceptionally informed and quick-witted. By the time she became the first solo woman anchor of the “CBS Evening News” in 2006 (she left in 2011 after middling ratings), Couric was arguably TV news’ hottest star.
Now, more than a year after the end of a run as global news anchor at Yahoo, she’s betting she can forge a direct relationship with viewers and big brands.
Katie Couric is on her own.
Dubbed “America’s sweetheart” during her 15-year stint as co-host of NBC’s “Today” show, Couric was the epitome of the morning-news-show anchor: unfailingly cheerful, exceptionally informed and quick-witted. By the time she became the first solo woman anchor of the “CBS Evening News” in 2006 (she left in 2011 after middling ratings), Couric was arguably TV news’ hottest star.
Now, more than a year after the end of a run as global news anchor at Yahoo, she’s betting she can forge a direct relationship with viewers and big brands.
We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them.
It’s understandable. If a customer bought something from you five months ago, was that the last interaction you had with her? Maybe you followed up with an email or tried to target her with an ad. Did she engage with you? Whether you don’t have enough rich first-party data, too much stale third-party data or not enough real-time behavior data, this is a hard problem to solve. It’s like trying to squeeze a glass of orange juice when you have just a thin slice of orange. But what if you had the whole orange?
There is a natural perimeter of ignorance when it comes to understanding your customer. “If we could just understand everything there is about the customer” is a common lament. However, if you knew more about your customer, what would you do with that information? How would this help you deliver a smarter, better, more relevant customer experience? How would this help you grow?
We are all on a quest to better understand customers. The sobering truth is most brands only have a very narrow view of them.
It’s understandable. If a customer bought something from you five months ago, was that the last interaction you had with her? Maybe you followed up with an email or tried to target her with an ad. Did she engage with you? Whether you don’t have enough rich first-party data, too much stale third-party data or not enough real-time behavior data, this is a hard problem to solve. It’s like trying to squeeze a glass of orange juice when you have just a thin slice of orange. But what if you had the whole orange?
There is a natural perimeter of ignorance when it comes to understanding your customer. “If we could just understand everything there is about the customer” is a common lament. However, if you knew more about your customer, what would you do with that information? How would this help you deliver a smarter, better, more relevant customer experience? How would this help you grow?
Investors wanted PepsiCo Inc. to say yes to cannabis.
Shares of the food and beverage giant were little changed in early trading on Tuesday after the company released quarterly earnings. But they took a dip after Chief Financial Officer Hugh Johnston said the company has no plans to invest in cannabis.
Johnston was responding to a question from an analyst on the company’s earnings conference call. He said the federal ban on marijuana in the U.S. made it difficult for the maker of Mountain Dew and Cheetos to invest in the burgeoning industry.
Investors wanted PepsiCo Inc. to say yes to cannabis.
Shares of the food and beverage giant were little changed in early trading on Tuesday after the company released quarterly earnings. But they took a dip after Chief Financial Officer Hugh Johnston said the company has no plans to invest in cannabis.
Johnston was responding to a question from an analyst on the company’s earnings conference call. He said the federal ban on marijuana in the U.S. made it difficult for the maker of Mountain Dew and Cheetos to invest in the burgeoning industry.
Businesses have failed to do enough to support their employees’ mental well-being, but there is something we can all do to help.
Benefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Benefit:
imre, LLC:
imre is the agency that works, and we’re looking to add a social program manager to our team of experts to support our healthcare marketing division.
Sparks Glencoe, Maryland
Benefits, Supplemental Benefits, 401k, Reduced Friday Schedule, Mind & Body Benefit:
imre, LLC:
imre is the agency that works, and we’re looking to add a social program manager to our team of experts to support our healthcare marketing division.
New York City, New York (US)
As if long telephone wait times weren’t infuriating enough, folks who call some corporate customer service departments in France actually have to pay for each minute they spend on hold. Ultimately, a surtax? is added to their phone bills, and the funds redistributed to the brands that kept them hanging on the line. Sacr? bleu!…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
