(TrendHunter.com) During Paris Fashion Week, high fashion label Balenciaga introduces its Spring/Summer 2019 collection in an immersive digital environment. The hyper-futuristic runway boasts narrow curved tunnels…
É amante da sétima arte, mas adora gramática e sempre teve um problema pra falar os constantes neologismos que a cinefilia cria? Seus problemas acabaram, pois o Dicionário de Inglês de Oxford, o principal dicionário da língua inglesa, anunciou a entrada de mais de cem termos relacionados a cinema à sua nobre lista de verbetes, …
O post Chanchada, giallo, scream queen e mais de uma centena de termos de cinema são adicionados ao Dicionário de Oxford apareceu primeiro em B9.
Ad Age has been at Advertising Week all week, in the form of editorially moderated panels, roving reporters and a modest little charging station neatly positioned on the fourth floor next to the Target Media stage. This has actually been prime viewing area from which to see which manifestation Bullseye the Target dog has been taking all week: Monday–real dog. Tuesday–human in a dog costume. WednesdayTarget shopping cart full of stuffed toy dogs.
But as I’ve been attending, I’ve also witnessed another trend: More than one advertiser wondering if Advertising Week, and other conferences like it, is proof of the industry simply talking to itself. “It’s a big boondoggle,” they say (only they use an 11-letter word that starts with “cluster” and rhymes with “firetruck”). It’s pay for play, they complain (ok, kinda true). Still. To all of this I say: “Lighten up!”
Conferences are like any other personal or professional experience. Whether it’s college or Burning Man or Salesforce Dreamforce, you’re going to get out of it what you put into it. Hence these top five conference attendance tips:
Ad Age has been at Advertising Week all week, in the form of editorially moderated panels, roving reporters and a modest little charging station neatly positioned on the fourth floor next to the Target Media stage. This has actually been prime viewing area from which to see which manifestation Bullseye the Target dog has been taking all week: Monday–real dog. Tuesday–human in a dog costume. WednesdayTarget shopping cart full of stuffed toy dogs.
But as I’ve been attending, I’ve also witnessed another trend: More than one advertiser wondering if Advertising Week, and other conferences like it, is proof of the industry simply talking to itself. “It’s a big boondoggle,” they say (only they use an 11-letter word that starts with “cluster” and rhymes with “firetruck”). It’s pay for play, they complain (ok, kinda true). Still. To all of this I say: “Lighten up!”
Conferences are like any other personal or professional experience. Whether it’s college or Burning Man or Salesforce Dreamforce, you’re going to get out of it what you put into it. Hence these top five conference attendance tips:
Deep collective sigh: Advertising Week is wrapping. On Friday, you can burn your badges, rest your tired feet and maybe — just maybe — finally have dinner at home. But before we put these four days, 1,216 speakers and 98,000 attendees behind us, we offer a look at today’s highlights and reveal the week’s superlatives.
Mother did not approve
“If people in Chicago aren’t kicking their trash cans every morning, then we probably didn’t do yesterday right.”
Deep collective sigh: Advertising Week is wrapping. On Friday, you can burn your badges, rest your tired feet and maybe — just maybe — finally have dinner at home. But before we put these four days, 1,216 speakers and 98,000 attendees behind us, we offer a look at today’s highlights and reveal the week’s superlatives.
Mother did not approve
“If people in Chicago aren’t kicking their trash cans every morning, then we probably didn’t do yesterday right.”
With the confirmation process for Supreme Court nominee Brett Kavanaugh still controversially in progress and in flux, Time magazine’s editors faced a problem as they put together their next issue: Any story focused on the political circus surrounding him might become instantly outdated. So in its Oct. 15 cover story, on newsstands Friday, the newsweekly takes a step back and looks at the big picture of how the cultural conversation has moved forward in the wake of his most prominent accuser’s testimony.
In “How Christine Blasey Ford’s Testimony Changed America,” Time’s Haley Sweetland Edwards writes,
The facts remain unsettled, and Ford’s testimony may not prevent Kavanaugh’s confirmation. But it was a powerful warning that wealth, status and a record of professional accomplishments were no longer enough to override credible allegations of sexual assault, no matter when they occurred. To young men, it was a message that drunken violence could shadow them all their lives. And to victims, Ford’s testimony was an invitation to speak up, no matter how powerful the accused, no matter how long ago the attack.
Everybody in the media world has been ridiculing the brand since it was officially unveiled in June 2016. So why change the name now? Well, because Dr. Soon-Shiong not only did the company the great favor of taking the Los Angeles Times off its hands, but he remains the second-largest shareholder of Tronc stock. So his opinion regarding corporate branding carries extra weight.
Some reports had the Tronc board leaning toward abandoning the name even before the L.A. Times sale, but Dr. Soon-Shiong’s harsh public comment surely helped the cause.
The same day he visited the L.A. Times newsroom, The Guardian (U.K.) served up a tentative news item with the headline “Tronc to change name back to Tribune Publishing after two years of ridicule.”
The “Palau Pledge,” a passport stamp created by Host/Havas for the tiny Pacific island nation, won two of the top honors at the 59th annual Clio Awards on Wednesday night. Comedian and activist Chelsea Handler hosted the event at The Ziegfeld Ballroom in New York City.
The pledge won Grand Clios in both the Direct and Innovation categories. Debbie Remengesau, First Lady of the Republic of Palau, was on hand to witness the presentation. In addition, Burger King was named Advertiser of the Year, Ogilvy Chicago took Agency of the Year and BBDO Worldwide won Network of the Year. The “Of the Year” awards go to the organizations that amass the greatest number of points across all categories.
Earlier this year, “Palau Pledge” won multiple honors at Cannes Lions, too, taking home the Grand Prix in the Titanium, Sustainable Development Goals and Direct categories. It also won a D&AD Black Pencil in Campaign Branding & Identity.
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to…
Everybody in the media world has been ridiculing the brand since it was officially unveiled in June 2016. So why change the name now? Well, because Dr. Soon-Shiong not only did the company the great favor of taking the Los Angeles Times off its hands, but he remains the second-largest shareholder of Tronc stock. So his opinion regarding corporate branding carries extra weight.
Some reports had the Tronc board leaning toward abandoning the name even before the L.A. Times sale, but Dr. Soon-Shiong’s harsh public comment surely helped the cause.
The same day he visited the L.A. Times newsroom, The Guardian (U.K.) served up a tentative news item with the headline “Tronc to change name back to Tribune Publishing after two years of ridicule.”
MDC Partners’ Crispin Porter & Bogusky is closing its Los Angeles office, consolidating its North America operations in Boulder.
The change comes two months after founder Alex Bogusky announced a high-profile return to the agency as co-founder and chief creative engineer.
“CP+B LA began as a production outpost but after my departure slowly morphed into a full-service office,” Bogusky said in a statement. “With our production capabilities through Ming LA (formerly CP+B Plus Productions) the office is redundant and distracting from our ambition to offer the absolute highest-quality creative product.”
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to…
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to…
Compensation based on experience:
Sharp Communications:
This entry level position will provide overall support to the account team, while learning the fundamentals of PR. Past PR experience a plus.
New York City, New York
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling’s Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned photo- and video-sharing network described Nametag as a customizable identification card that people can scan to find that user’s Instagram profile. The feature is available globally…
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling’s Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned photo- and video-sharing network described Nametag as a customizable identification card that people can scan to find that user’s Instagram profile. The feature is available globally…
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling’s Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned photo- and video-sharing network described Nametag as a customizable identification card that people can scan to find that user’s Instagram profile. The feature is available globally…
Soccer star Cristiano Ronaldo, one of the wealthiest athletes in the world, is coming under increased pressure from sponsors as he faces rape allegations. Ronaldo denies the charges, but backers including Nike and EA Sports say they are keeping an eye on the developing situation.
EA Sports might have the most to lose, considering Ronaldo fronts its just-released FIFA 19 video game. “We have seen the concerning report that details allegations against Cristiano Ronaldo,” EA Sports said in a statement. “We are closely monitoring the situation, as we expect athletes [on the cover of our games] and ambassadors to conduct themselves in a manner that is consistent with EA’s values.”
Nike also has a lot at stake. The company has been with Ronaldo since 2003 and in 2016 signed a lifetime deal with him worth a reported $1 billion. He is deeply imbedded with the sports brand, providing feedback to Nike’s designers while giving mass exposure to Nike’s “Mercurial” branded soccer shoes. Nike in a statement said “we are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”
Soccer star Cristiano Ronaldo, one of the wealthiest athletes in the world, is coming under increased pressure from sponsors as he faces rape allegations. Ronaldo denies the charges, but backers including Nike and EA Sports say they are keeping an eye on the developing situation.
EA Sports might have the most to lose, considering Ronaldo fronts its just-released FIFA 19 video game. “We have seen the concerning report that details allegations against Cristiano Ronaldo,” EA Sports said in a statement. “We are closely monitoring the situation, as we expect athletes [on the cover of our games] and ambassadors to conduct themselves in a manner that is consistent with EA’s values.”
Nike also has a lot at stake. The company has been with Ronaldo since 2003 and in 2016 signed a lifetime deal with him worth a reported $1 billion. He is deeply imbedded with the sports brand, providing feedback to Nike’s designers while giving mass exposure to Nike’s “Mercurial” branded soccer shoes. Nike in a statement said “we are deeply concerned by the disturbing allegations and will continue to closely monitor the situation.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
