M&S CMO on agency relationships and putting the fun back into marketing to women

As Holly Willoughby launches her ‘must-have’ items for the retailer, Nathan Ansell tells Campaign about how M&S is changing its approach to marketing.

Audible launches campaign starring a collective of apes

Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.

Crises of labour, language and behaviour. An interview with Jeremy Hutchison

I discovered Jeremy Hutchison’s work in 2011 when he was exhibiting a series of laughable objects he had commissioned to manufacturers around the world. Not only did he ask them to fabricate items that would be unusable but he also requested that each worker had full license to decide what the error, flaw and glitch in the final product would be. Hutchison ended up with a collection of dysfunctional objects and prints of online exchanges with baffled factory managers. Err is an artwork that’s both ridiculous and profound. Behind its perfectly impractical combs, chairs, skateboards and trumpets, lay moments of poetry within the perfectly oiled machine of globalization and an elusive portrait of the anonymous factory workforce that manufacture all the consumer goods we don’t need but have been conditioned to yearn for.


Jeremy Hutchison, ERR, 2011. Untitled (made by Carlos Barrachina, Segorbina de Bastones, Segorbe, Spain)


Jeremy Hutchison, Movables, 2017. Fondazione Prada curated by Evelyn Simons. Photo by Paris Tavitian

At the time, I was expecting Hutchison to be a one hit wonder. I liked Err so much, i imperiously decided the artist would never be able to live up to everyone’s expectations. And yet, over the years, he kept on creating artworks that “explore improper arrangements of labour, language, behaviour and material to produce crises.” Artworks that proved my instincts wrong again and again: canvases involving BOTH an investment banker and an Occupy protestor, an exhibition orchestrated by members of the Sapporo Police Department, a video starring employees of a peanut factory without peanuts and a series of consumer goods that explore the (possible) “well-meaning dictatorship” of design.

Whether it meditates on the condition of the worker or investigates the recuperation of anti-capitalistic aesthetics by capitalism, Hutchison’s work is always imbued with humour and compassion. He’s having a few exhibitions across Europe this month. One of them is Transnationalisms which opens this week at Furtherfield in London. I liked Aksioma‘s version of the show in Ljubljana so much, i thought i’d use the London edition of Transnationalisms as an excuse to get in touch with the artist.


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist

Hi Jeremy! Your project Movables will be part of the Transnationalisms group show that opens this week at Furtherfield in London. I find the work very moving. You sourced an image from the Daily Mail – a website that spreads hatred and contempt towards immigrants – and you used this as a starting point to question the regulations over the freedom of movement. Can you tell me more about this work?

Yes: I came across this photo on the Daily Mail website. It had been taken by police at a border point somewhere in the Balkans. The image showed the inside of a Mercedes: the headrests of the front seats had been torn open by police, revealing a human body hiding inside each seat.

This photograph testifies to a reality where human bodies attempt to disguise themselves as inanimate objects, simply to acquire the same freedom of movement as consumer goods.

In Movables, I translated this absurdity into a series of photo collages. They combine elements of high-end fashion shoots and car adverts – enacting an anthropomorphic fusion between human bodies and consumer products. The results are sort of uncanny. They appropriate a familiar visual language, but distort it to present a series of freaks. In doing this, I wanted them to embody a contradictory premise of global capitalism – with respect to the freedom of movement. Capital requires ‘free’ individuals to function as cheap labour forces. But it simultaneously needs to restrict their movement since it can’t offer the same freedom to everyone. 


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor


Jeremy Hutchison, Fabrications, 2012-16. Courtesy the artist


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

You are currently showing Fabrications at Division of Labour. For this project, you spent time in a jeans factory in Palestine and asked the workers to make jeans that translated what it was like to make jeans in Palestine. How did they react to your request?

Well, this project started with a conversation I had with the factory manager. He showed me a photograph of an Israeli tank, parked outside the factory. Its cannon was pointed directly at the building. He said it was hard to describe the physiological effect of this experience: of working under the threat of total obliteration.

So I asked him if he could manufacture jeans that described it instead. He produced five pairs. Each was distorted into unwearable positions; monstrous contortions of human legs. In some ways, I think they point to the way in which trauma becomes inscribed on the body. Stress isn’t simply a psychological state, it’s an embodied experience. It becomes genetically encoded, and passed down through generations. I think these jeans describe something of this process; how history is inscribed on the body – producing material, anatomical realities.


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

Jeremy Hutchison, Fabrications, 2016

The description on your website says that the “project constructs a counter-history of Palestine.” What do you mean by that? And how does Fabrications achieve it?

I’ve produced a number of projects in the Middle East. And the more time I spend there, the harder it becomes to think in terms of facts, history, or truth. Whatever position you take, it’s subject to a myriad of subjective distortions.

So in this project, I accelerate this process. Via a series of heavily retouched images, I suggest that Palestine was once bright blue, like the sky. Vast quarries of dazzling indigo rock spilled out of the land. They used the indigo to dye jeans. In turn, this attracted foreign investment, colonisation – and ultimately the Indigo Wars.

Of course, this is absurd. Indigo isn’t a mineral, but a flower. There were no indigo mines, no Indigo Wars, and Palestine was never blue. By invoking this fictitious narrative, the work invites a critical reflection around the construction of historical discourse, alluding to the distortions that take place in the structuring of history. But ludicrous as it may be, this falsified history operates in a tension with contemporary reality. After all, Palestine’s representation in Western media is plagued by uncertainty. Its geopolitical status is perpetually ambiguous. So the work concentrates this state of uncertainty into a poetic delusion. The land itself becomes a vessel for the imagination.

I’ve exhibited this work several times – including the ICA in London, the EVA Biennale in Ireland. What’s interesting is how often it passes for historical fact: how readily a fictitious history is unquestioningly accepted by a sophisticated audience. Perhaps this is part of the project’s success: it performs its own problem. It demonstrates how truths can be manufactured and circulated, like consumer goods. And it points to the role of white British men in doing so.


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon

I’m interested in your work In heaven people play peacefully sometimes. In this project you invited four Task Rabbit workers to paint a mural as if they were a single person. Does the performance point to potential new forms of collaboration that would somehow counterbalance the new tech-mediated trends in labour that dehumanize workers and reduce them to just another cog in the machine?

In many ways, yes. I wanted to explore a situation that rehearsed a kind of solidarity between this distributed workforce. A physical solidarity among workers in the gig economy. None of them had ever worked alongside another ‘Tasker’ – in fact, they’d barely even met one. And this is precisely the point. The fragmentation of workers in the gig economy means that they are pitted against one another. Their individual success depends on their ability to outperform their peers – not to organise or collaborate with them.

The project was triggered by something a gig worker told me. He had stopped using the leather case for his iPhone. Why? Because the time it took to open the flap would result in him losing a gig. During that split-second delay, another worker would get there first. The apparently casual working conditions of the gig economy don’t produce casual workers, but individuated neurotics, fixated on data, personal rankings and milliseconds.

So in this sense, I’d agree with you: we can see the gig worker as a ‘cog in a machine.’ But do the new tech-mediated trends in labour de-humanize workers? Not always. In fact, I think it’s precisely the workers’ humanity – their human capital – that is often foregrounded in these labour platforms. Their personality, social attributes and subjective traits are commodified in their profile pages. So rather than de-humanising workers, I would argue that digital technology does the opposite. It obliges us to amplify our subjective human traits: to exaggerate our individuality and present it as a quantifiable economic resource.

With each new project, it seems that you uncover and investigate a new aspect of production, of consumption but also of labour and how technology is changing its dynamics and logics. How does it affect you personally? How does it change (if it does) the way you shop, work, relate to others?

Well I buy fair trade, I don’t eat meat and I boycott fast fashion. But I have an iPhone that’s stuffed with conflict minerals from Congolese mines. Like everyone else, I’m inextricably complicit in these exploitative networks of production and consumption. Try as we might, it’s extremely difficult to adopt a position outside them. I guess I’m interested in understanding my own complicity and articulating this; to trace out a relationship between my own lifestyle and a global problematic. How do my consumer choices relate to current humanitarian catastrophes? How does the stuff I buy feed off racial hierarchies, economic inequalities, and exploitative supply chains? Consumer objects are portraits of these things – and like most people, my home is filled with them. So I think my art practice helps me to think about the invisible structures that support my privileged Western position. These structures are man-made: they can be re-shaped and distorted by us. I think art can be a way to think through these questions.

Jeremy Hutchison, Monolimum, 2017


Jeremy Hutchison, Limomolum, 2016, Documentation of linocutting workshops at Trust In Fife housing shelter, Kirkcaldy

I learnt a lot from the text you wrote for Limomolum. I found it very moving too. Is this all based on your own experience/relationship with linoleum? Or did you mix stories you heard while in Kirkcaldy?

Thanks Regine, yes all the texts draw on my own experience. Limomolum explores a town called Kirkcaldy on the East coast of Scotland. For two centuries, it was a very productive, affluent place: home of the global linoleum industry. But in the eighties, it started to fall apart. Today Kirkcaldy is largely a place of unemployment and drug addiction.

My father was born there. His family owned a linoleum factory, but he was estranged from them. So I grew up knowing very little about the town. So I took the train up there, and set out to explore. One morning I wandered into the homeless shelter and started chatting to a couple of residents. This was the beginning of a year-long project: we turned the shelter into a performance centre, and the employment support clinic into a linocutting workshop. The work was exhibited in the Kirkcaldy museum.

So yes, I wrote a publication to accompany this show. I wanted to try and capture the complexity of this place, without reducing this constellation of histories and economies. When projects become as extensive as this one, there’s a temptation to make the work complex. I find that writing helps to keep things simple.


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still

I only have an external and superficial perspective on your work of course but it seems to me that you manage to establish a relationship based on mutual trust and respect with the workers (or unemployed people) you feature in your works. How do you manage to convince them that you’re not there to exploit them and make a spectacle of their life? How much efforts, strategies does that require?

These are complex ethical questions. How do I convince people to work with me? How do I avoid making a spectacle of their lives? I don’t think I necessarily do. If we engage with them squarely, the exchanges that take place in social practice are often loaded with asymmetrical power relations. Value can be produced in tacit, invisible ways. Rather than smoothing over awkward socioeconomic imbalances, I try fold these questions into the work. I think the more interesting answer is to be honest, about when social arrangements become exploitative, or turn sour, or fail. Despite my best efforts to anticipate ethical problems, sometimes I fall right into them. I don’t think the answer is to avoid these messy situations, but to move through them.

You were recently on residency in Japan. Can you tell me what you were doing there?

I went to Japan to think about labour conditions. I wanted to explore a country that even has a word for work-induced death: karoshi. Given the relentless pressure to work, what will happen when jobs are automated? How will Japanese people navigate the existential challenge of a post-work condition? What will they do?

This resulted in a project called HumanWork. Borrowing its name from the premier recruitment agency in Japan, it explores the process of recruiting someone for a week of non-productive labour. The project was commissioned by Arts Catalyst / S-Air, and should be exhibited fairly soon. Oh, and I also made a project with the Sapporo Police Department. But I’ll tell you about that another time!

Thanks Jeremy!

Transnationalisms, curated by James Bridle, is at Furtherfield in London, from 15 Sep until Sunday 21 Oct 2018.
Jeremy Hutchison’s work is also part of APPAREL at Division of Labour in Salford, Manchester, Jerwood Drawing Prize at Drawing Projects in Trowbridge, Market Forces at HeRo Gallery in Amsterdam and many more i’m sure.

Transnationalisms is realized in the framework of State Machines, a joint project by Aksioma (SI), Drugo more (HR), Furtherfield (UK), Institute of Network Cultures (NL) and NeMe (CY).

Previously: Transnationalisms – Bodies, Borders, and Technology. Part 1. The exhibition and Err (or the creativity of the factory worker), a conversation with Jeremy Hutchison.

Source

Jeff Bezos criará escolas gratuitas em comunidades de baixa renda dos Estados Unidos

Jeff-Bezos

Há cerca de um ano, Jeff Bezos pediu sugestões sobre filantropia aos seus seguidores. Agora, o CEO da Amazon anunciou um dos primeiros projetos que ele investirá: a criação de uma rede de escolas, sem fins lucrativos, que serão construídas em comunidades de baixa renda dos Estados Unidos. As escolas serão gratuitas para os alunos e seguirão os …

O post Jeff Bezos criará escolas gratuitas em comunidades de baixa renda dos Estados Unidos apareceu primeiro em B9.

Crises of labour, language and behaviour. An interview with Jeremy Hutchison

I discovered Jeremy Hutchison’s work in 2011 when he was exhibiting a series of laughable objects he had commissioned to manufacturers around the world. Not only did he ask them to fabricate items that would be unusable but he also requested that each worker had full license to decide what the error, flaw and glitch in the final product would be. Hutchison ended up with a collection of dysfunctional objects and prints of online exchanges with baffled factory managers. Err is an artwork that’s both ridiculous and profound. Behind its perfectly impractical combs, chairs, skateboards and trumpets, lay moments of poetry within the perfectly oiled machine of globalization and an elusive portrait of the anonymous factory workforce that manufacture all the consumer goods we don’t need but have been conditioned to yearn for.


Jeremy Hutchison, ERR, 2011. Untitled (made by Carlos Barrachina, Segorbina de Bastones, Segorbe, Spain)


Jeremy Hutchison, Movables, 2017. Fondazione Prada curated by Evelyn Simons. Photo by Paris Tavitian

At the time, I was expecting Hutchison to be a one hit wonder. I liked Err so much, i imperiously decided the artist would never be able to live up to everyone’s expectations. And yet, over the years, he kept on creating artworks that “explore improper arrangements of labour, language, behaviour and material to produce crises.” Artworks that proved my instincts wrong again and again: canvases involving BOTH an investment banker and an Occupy protestor, an exhibition orchestrated by members of the Sapporo Police Department, a video starring employees of a peanut factory without peanuts and a series of consumer goods that explore the (possible) “well-meaning dictatorship” of design.

Whether it meditates on the condition of the worker or investigates the recuperation of anti-capitalistic aesthetics by capitalism, Hutchison’s work is always imbued with humour and compassion. He’s having a few exhibitions across Europe this month. One of them is Transnationalisms which opens this week at Furtherfield in London. I liked Aksioma‘s version of the show in Ljubljana so much, i thought i’d use the London edition of Transnationalisms as an excuse to get in touch with the artist.


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist

Hi Jeremy! Your project Movables will be part of the Transnationalisms group show that opens this week at Furtherfield in London. I find the work very moving. You sourced an image from the Daily Mail – a website that spreads hatred and contempt towards immigrants – and you used this as a starting point to question the regulations over the freedom of movement. Can you tell me more about this work?

Yes: I came across this photo on the Daily Mail website. It had been taken by police at a border point somewhere in the Balkans. The image showed the inside of a Mercedes: the headrests of the front seats had been torn open by police, revealing a human body hiding inside each seat.

This photograph testifies to a reality where human bodies attempt to disguise themselves as inanimate objects, simply to acquire the same freedom of movement as consumer goods.

In Movables, I translated this absurdity into a series of photo collages. They combine elements of high-end fashion shoots and car adverts – enacting an anthropomorphic fusion between human bodies and consumer products. The results are sort of uncanny. They appropriate a familiar visual language, but distort it to present a series of freaks. In doing this, I wanted them to embody a contradictory premise of global capitalism – with respect to the freedom of movement. Capital requires ‘free’ individuals to function as cheap labour forces. But it simultaneously needs to restrict their movement since it can’t offer the same freedom to everyone. 


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor


Jeremy Hutchison, Fabrications, 2012-16. Courtesy the artist


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

You are currently showing Fabrications at Division of Labour. For this project, you spent time in a jeans factory in Palestine and asked the workers to make jeans that translated what it was like to make jeans in Palestine. How did they react to your request?

Well, this project started with a conversation I had with the factory manager. He showed me a photograph of an Israeli tank, parked outside the factory. Its cannon was pointed directly at the building. He said it was hard to describe the physiological effect of this experience: of working under the threat of total obliteration.

So I asked him if he could manufacture jeans that described it instead. He produced five pairs. Each was distorted into unwearable positions; monstrous contortions of human legs. In some ways, I think they point to the way in which trauma becomes inscribed on the body. Stress isn’t simply a psychological state, it’s an embodied experience. It becomes genetically encoded, and passed down through generations. I think these jeans describe something of this process; how history is inscribed on the body – producing material, anatomical realities.


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

Jeremy Hutchison, Fabrications, 2016

The description on your website says that the “project constructs a counter-history of Palestine.” What do you mean by that? And how does Fabrications achieve it?

I’ve produced a number of projects in the Middle East. And the more time I spend there, the harder it becomes to think in terms of facts, history, or truth. Whatever position you take, it’s subject to a myriad of subjective distortions.

So in this project, I accelerate this process. Via a series of heavily retouched images, I suggest that Palestine was once bright blue, like the sky. Vast quarries of dazzling indigo rock spilled out of the land. They used the indigo to dye jeans. In turn, this attracted foreign investment, colonisation – and ultimately the Indigo Wars.

Of course, this is absurd. Indigo isn’t a mineral, but a flower. There were no indigo mines, no Indigo Wars, and Palestine was never blue. By invoking this fictitious narrative, the work invites a critical reflection around the construction of historical discourse, alluding to the distortions that take place in the structuring of history. But ludicrous as it may be, this falsified history operates in a tension with contemporary reality. After all, Palestine’s representation in Western media is plagued by uncertainty. Its geopolitical status is perpetually ambiguous. So the work concentrates this state of uncertainty into a poetic delusion. The land itself becomes a vessel for the imagination.

I’ve exhibited this work several times – including the ICA in London, the EVA Biennale in Ireland. What’s interesting is how often it passes for historical fact: how readily a fictitious history is unquestioningly accepted by a sophisticated audience. Perhaps this is part of the project’s success: it performs its own problem. It demonstrates how truths can be manufactured and circulated, like consumer goods. And it points to the role of white British men in doing so.


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon

I’m interested in your work In heaven people play peacefully sometimes. In this project you invited four Task Rabbit workers to paint a mural as if they were a single person. Does the performance point to potential new forms of collaboration that would somehow counterbalance the new tech-mediated trends in labour that dehumanize workers and reduce them to just another cog in the machine?

In many ways, yes. I wanted to explore a situation that rehearsed a kind of solidarity between this distributed workforce. A physical solidarity among workers in the gig economy. None of them had ever worked alongside another ‘Tasker’ – in fact, they’d barely even met one. And this is precisely the point. The fragmentation of workers in the gig economy means that they are pitted against one another. Their individual success depends on their ability to outperform their peers – not to organise or collaborate with them.

The project was triggered by something a gig worker told me. He had stopped using the leather case for his iPhone. Why? Because the time it took to open the flap would result in him losing a gig. During that split-second delay, another worker would get there first. The apparently casual working conditions of the gig economy don’t produce casual workers, but individuated neurotics, fixated on data, personal rankings and milliseconds.

So in this sense, I’d agree with you: we can see the gig worker as a ‘cog in a machine.’ But do the new tech-mediated trends in labour de-humanize workers? Not always. In fact, I think it’s precisely the workers’ humanity – their human capital – that is often foregrounded in these labour platforms. Their personality, social attributes and subjective traits are commodified in their profile pages. So rather than de-humanising workers, I would argue that digital technology does the opposite. It obliges us to amplify our subjective human traits: to exaggerate our individuality and present it as a quantifiable economic resource.

With each new project, it seems that you uncover and investigate a new aspect of production, of consumption but also of labour and how technology is changing its dynamics and logics. How does it affect you personally? How does it change (if it does) the way you shop, work, relate to others?

Well I buy fair trade, I don’t eat meat and I boycott fast fashion. But I have an iPhone that’s stuffed with conflict minerals from Congolese mines. Like everyone else, I’m inextricably complicit in these exploitative networks of production and consumption. Try as we might, it’s extremely difficult to adopt a position outside them. I guess I’m interested in understanding my own complicity and articulating this; to trace out a relationship between my own lifestyle and a global problematic. How do my consumer choices relate to current humanitarian catastrophes? How does the stuff I buy feed off racial hierarchies, economic inequalities, and exploitative supply chains? Consumer objects are portraits of these things – and like most people, my home is filled with them. So I think my art practice helps me to think about the invisible structures that support my privileged Western position. These structures are man-made: they can be re-shaped and distorted by us. I think art can be a way to think through these questions.

Jeremy Hutchison, Monolimum, 2017


Jeremy Hutchison, Limomolum, 2016, Documentation of linocutting workshops at Trust In Fife housing shelter, Kirkcaldy

I learnt a lot from the text you wrote for Limomolum. I found it very moving too. Is this all based on your own experience/relationship with linoleum? Or did you mix stories you heard while in Kirkcaldy?

Thanks Regine, yes all the texts draw on my own experience. Limomolum explores a town called Kirkcaldy on the East coast of Scotland. For two centuries, it was a very productive, affluent place: home of the global linoleum industry. But in the eighties, it started to fall apart. Today Kirkcaldy is largely a place of unemployment and drug addiction.

My father was born there. His family owned a linoleum factory, but he was estranged from them. So I grew up knowing very little about the town. So I took the train up there, and set out to explore. One morning I wandered into the homeless shelter and started chatting to a couple of residents. This was the beginning of a year-long project: we turned the shelter into a performance centre, and the employment support clinic into a linocutting workshop. The work was exhibited in the Kirkcaldy museum.

So yes, I wrote a publication to accompany this show. I wanted to try and capture the complexity of this place, without reducing this constellation of histories and economies. When projects become as extensive as this one, there’s a temptation to make the work complex. I find that writing helps to keep things simple.


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still

I only have an external and superficial perspective on your work of course but it seems to me that you manage to establish a relationship based on mutual trust and respect with the workers (or unemployed people) you feature in your works. How do you manage to convince them that you’re not there to exploit them and make a spectacle of their life? How much efforts, strategies does that require?

These are complex ethical questions. How do I convince people to work with me? How do I avoid making a spectacle of their lives? I don’t think I necessarily do. If we engage with them squarely, the exchanges that take place in social practice are often loaded with asymmetrical power relations. Value can be produced in tacit, invisible ways. Rather than smoothing over awkward socioeconomic imbalances, I try fold these questions into the work. I think the more interesting answer is to be honest, about when social arrangements become exploitative, or turn sour, or fail. Despite my best efforts to anticipate ethical problems, sometimes I fall right into them. I don’t think the answer is to avoid these messy situations, but to move through them.

You were recently on residency in Japan. Can you tell me what you were doing there?

I went to Japan to think about labour conditions. I wanted to explore a country that even has a word for work-induced death: karoshi. Given the relentless pressure to work, what will happen when jobs are automated? How will Japanese people navigate the existential challenge of a post-work condition? What will they do?

This resulted in a project called HumanWork. Borrowing its name from the premier recruitment agency in Japan, it explores the process of recruiting someone for a week of non-productive labour. The project was commissioned by Arts Catalyst / S-Air, and should be exhibited fairly soon. Oh, and I also made a project with the Sapporo Police Department. But I’ll tell you about that another time!

Thanks Jeremy!

Transnationalisms, curated by James Bridle, is at Furtherfield in London, from 15 Sep until Sunday 21 Oct 2018.
Jeremy Hutchison’s work is also part of APPAREL at Division of Labour in Salford, Manchester, Jerwood Drawing Prize at Drawing Projects in Trowbridge, Market Forces at HeRo Gallery in Amsterdam and many more i’m sure.

Transnationalisms is realized in the framework of State Machines, a joint project by Aksioma (SI), Drugo more (HR), Furtherfield (UK), Institute of Network Cultures (NL) and NeMe (CY).

Previously: Transnationalisms – Bodies, Borders, and Technology. Part 1. The exhibition and Err (or the creativity of the factory worker), a conversation with Jeremy Hutchison.

? Hyper Festival Brazil 2018 traz a São Paulo discussões e muito conteúdo de Realidade Aumentada, Virtual, 360° e Experiências Imersivas

b9

Em sua 3° edição, o Hyper Festival Brazil, evento exclusivo sobre o mercado e produção das chamadas Realidades Imersivas (VR, AR, 360°), acontece em São Paulo, no dia 27 de outubro na Escola Britânica de Artes Criativas (EBAC), na Vila Madalena. Para expor a temática, o Facebook, principal patrocinador do Hyper Festival Brazil, apresentará um …

O post ? Hyper Festival Brazil 2018 traz a São Paulo discussões e muito conteúdo de Realidade Aumentada, Virtual, 360° e Experiências Imersivas apareceu primeiro em B9.

5 questions retailers should ask before using the Internet of Things in stores


.teads-inread {

display: none;

}

Continue reading at AdAge.com

Ted Cruz thinks you should be offended that Beto O'Rourke swears, this weird new Cruz attack ad suggests


There are plenty of ways that the junior U.S. Senator from Texas, Ted Cruz, could attack his challenger, Beto O’Rourke. Including some breaking-ish-news-y ways, given fresh details unearthed by the Houston Chronicle and the San Antonio Express-News regarding O’Rourke’s drunk driving arrest 20 years ago. Which, the Chronicle and Express-News note, he’s “long owned up to”although the papers now say it was “a more serious threat to public safety than has previously been reported” with a “witness account of his alleged attempt to flee” the scene of the accident.

Then again, as the AP reports, “Cruz has never been arrested, but was once ticketed for underage alcohol possession when he was 17 and police stopped him and found unopened beer in his car”so maybe he didn’t want to go there. (The Cruz campaign has so far declined to comment on the Chronicle/Express-News report.)

Enter the new Cruz campaign ad above, which is the oddest attack ad you’ll see … today, at least. In it, an announcer points out that O’Rourke has been “showing up across Texas” and apparently saying “fuck” a lotas we’re led to conclude from video clips with strategically placed bleeps that leave little doubt that O’Rourke has said “fuck that,” “fucked up” and such during public campaign appearances.

Continue reading at AdAge.com

Crises of labour, language and behaviour. An interview with Jeremy Hutchison

I discovered Jeremy Hutchison’s work in 2011 when he was exhibiting a series of laughable objects he had commissioned to manufacturers around the world. Not only did he ask them to fabricate items that would be unusable but he also requested that each worker had full license to decide what the error, flaw and glitch in the final product would be. Hutchison ended up with a collection of dysfunctional objects and prints of online exchanges with baffled factory managers. Err is an artwork that’s both ridiculous and profound. Behind its perfectly impractical combs, chairs, skateboards and trumpets, lay moments of poetry within the perfectly oiled machine of globalization and an elusive portrait of the anonymous factory workforce that manufacture all the consumer goods we don’t need but have been conditioned to yearn for.


Jeremy Hutchison, ERR, 2011. Untitled (made by Carlos Barrachina, Segorbina de Bastones, Segorbe, Spain)


Jeremy Hutchison, Movables, 2017. Fondazione Prada curated by Evelyn Simons. Photo by Paris Tavitian

At the time, I was expecting Hutchison to be a one hit wonder. I liked Err so much, i imperiously decided the artist would never be able to live up to everyone’s expectations. And yet, over the years, he kept on creating artworks that “explore improper arrangements of labour, language, behaviour and material to produce crises.” Artworks that proved my instincts wrong again and again: canvases involving BOTH an investment banker and an Occupy protestor, an exhibition orchestrated by members of the Sapporo Police Department, a video starring employees of a peanut factory without peanuts and a series of consumer goods that explore the (possible) “well-meaning dictatorship” of design.

Whether it meditates on the condition of the worker or investigates the recuperation of anti-capitalistic aesthetics by capitalism, Hutchison’s work is always imbued with humour and compassion. He’s having a few exhibitions across Europe this month. One of them is Transnationalisms which opens this week at Furtherfield in London. I liked Aksioma‘s version of the show in Ljubljana so much, i thought i’d use the London edition of Transnationalisms as an excuse to get in touch with the artist.


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist


Jeremy Hutchison, from the series Movables, 2017. Courtesy the artist

Hi Jeremy! Your project Movables will be part of the Transnationalisms group show that opens this week at Furtherfield in London. I find the work very moving. You sourced an image from the Daily Mail – a website that spreads hatred and contempt towards immigrants – and you used this as a starting point to question the regulations over the freedom of movement. Can you tell me more about this work?

Yes: I came across this photo on the Daily Mail website. It had been taken by police at a border point somewhere in the Balkans. The image showed the inside of a Mercedes: the headrests of the front seats had been torn open by police, revealing a human body hiding inside each seat.

This photograph testifies to a reality where human bodies attempt to disguise themselves as inanimate objects, simply to acquire the same freedom of movement as consumer goods.

In Movables, I translated this absurdity into a series of photo collages. They combine elements of high-end fashion shoots and car adverts – enacting an anthropomorphic fusion between human bodies and consumer products. The results are sort of uncanny. They appropriate a familiar visual language, but distort it to present a series of freaks. In doing this, I wanted them to embody a contradictory premise of global capitalism – with respect to the freedom of movement. Capital requires ‘free’ individuals to function as cheap labour forces. But it simultaneously needs to restrict their movement since it can’t offer the same freedom to everyone. 


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor


Jeremy Hutchison, Fabrications, 2012-16. Courtesy the artist


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

You are currently showing Fabrications at Division of Labour. For this project, you spent time in a jeans factory in Palestine and asked the workers to make jeans that translated what it was like to make jeans in Palestine. How did they react to your request?

Well, this project started with a conversation I had with the factory manager. He showed me a photograph of an Israeli tank, parked outside the factory. Its cannon was pointed directly at the building. He said it was hard to describe the physiological effect of this experience: of working under the threat of total obliteration.

So I asked him if he could manufacture jeans that described it instead. He produced five pairs. Each was distorted into unwearable positions; monstrous contortions of human legs. In some ways, I think they point to the way in which trauma becomes inscribed on the body. Stress isn’t simply a psychological state, it’s an embodied experience. It becomes genetically encoded, and passed down through generations. I think these jeans describe something of this process; how history is inscribed on the body – producing material, anatomical realities.


Jeremy Hutchison, Fabrications, 2012-16. EVA Biennale curated by Koyo Kouoh. Photo by Miriam O’Connor

Jeremy Hutchison, Fabrications, 2016

The description on your website says that the “project constructs a counter-history of Palestine.” What do you mean by that? And how does Fabrications achieve it?

I’ve produced a number of projects in the Middle East. And the more time I spend there, the harder it becomes to think in terms of facts, history, or truth. Whatever position you take, it’s subject to a myriad of subjective distortions.

So in this project, I accelerate this process. Via a series of heavily retouched images, I suggest that Palestine was once bright blue, like the sky. Vast quarries of dazzling indigo rock spilled out of the land. They used the indigo to dye jeans. In turn, this attracted foreign investment, colonisation – and ultimately the Indigo Wars.

Of course, this is absurd. Indigo isn’t a mineral, but a flower. There were no indigo mines, no Indigo Wars, and Palestine was never blue. By invoking this fictitious narrative, the work invites a critical reflection around the construction of historical discourse, alluding to the distortions that take place in the structuring of history. But ludicrous as it may be, this falsified history operates in a tension with contemporary reality. After all, Palestine’s representation in Western media is plagued by uncertainty. Its geopolitical status is perpetually ambiguous. So the work concentrates this state of uncertainty into a poetic delusion. The land itself becomes a vessel for the imagination.

I’ve exhibited this work several times – including the ICA in London, the EVA Biennale in Ireland. What’s interesting is how often it passes for historical fact: how readily a fictitious history is unquestioningly accepted by a sophisticated audience. Perhaps this is part of the project’s success: it performs its own problem. It demonstrates how truths can be manufactured and circulated, like consumer goods. And it points to the role of white British men in doing so.


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon


Jeremy Hutchison, In heaven people play peacefully sometimes people helping each other love making and working together peacefully, 2016. Photo by Rebecca Lennon

I’m interested in your work In heaven people play peacefully sometimes. In this project you invited four Task Rabbit workers to paint a mural as if they were a single person. Does the performance point to potential new forms of collaboration that would somehow counterbalance the new tech-mediated trends in labour that dehumanize workers and reduce them to just another cog in the machine?

In many ways, yes. I wanted to explore a situation that rehearsed a kind of solidarity between this distributed workforce. A physical solidarity among workers in the gig economy. None of them had ever worked alongside another ‘Tasker’ – in fact, they’d barely even met one. And this is precisely the point. The fragmentation of workers in the gig economy means that they are pitted against one another. Their individual success depends on their ability to outperform their peers – not to organise or collaborate with them.

The project was triggered by something a gig worker told me. He had stopped using the leather case for his iPhone. Why? Because the time it took to open the flap would result in him losing a gig. During that split-second delay, another worker would get there first. The apparently casual working conditions of the gig economy don’t produce casual workers, but individuated neurotics, fixated on data, personal rankings and milliseconds.

So in this sense, I’d agree with you: we can see the gig worker as a ‘cog in a machine.’ But do the new tech-mediated trends in labour de-humanize workers? Not always. In fact, I think it’s precisely the workers’ humanity – their human capital – that is often foregrounded in these labour platforms. Their personality, social attributes and subjective traits are commodified in their profile pages. So rather than de-humanising workers, I would argue that digital technology does the opposite. It obliges us to amplify our subjective human traits: to exaggerate our individuality and present it as a quantifiable economic resource.

With each new project, it seems that you uncover and investigate a new aspect of production, of consumption but also of labour and how technology is changing its dynamics and logics. How does it affect you personally? How does it change (if it does) the way you shop, work, relate to others?

Well I buy fair trade, I don’t eat meat and I boycott fast fashion. But I have an iPhone that’s stuffed with conflict minerals from Congolese mines. Like everyone else, I’m inextricably complicit in these exploitative networks of production and consumption. Try as we might, it’s extremely difficult to adopt a position outside them. I guess I’m interested in understanding my own complicity and articulating this; to trace out a relationship between my own lifestyle and a global problematic. How do my consumer choices relate to current humanitarian catastrophes? How does the stuff I buy feed off racial hierarchies, economic inequalities, and exploitative supply chains? Consumer objects are portraits of these things – and like most people, my home is filled with them. So I think my art practice helps me to think about the invisible structures that support my privileged Western position. These structures are man-made: they can be re-shaped and distorted by us. I think art can be a way to think through these questions.

Jeremy Hutchison, Monolimum, 2017


Jeremy Hutchison, Limomolum, 2016, Documentation of linocutting workshops at Trust In Fife housing shelter, Kirkcaldy

I learnt a lot from the text you wrote for Limomolum. I found it very moving too. Is this all based on your own experience/relationship with linoleum? Or did you mix stories you heard while in Kirkcaldy?

Thanks Regine, yes all the texts draw on my own experience. Limomolum explores a town called Kirkcaldy on the East coast of Scotland. For two centuries, it was a very productive, affluent place: home of the global linoleum industry. But in the eighties, it started to fall apart. Today Kirkcaldy is largely a place of unemployment and drug addiction.

My father was born there. His family owned a linoleum factory, but he was estranged from them. So I grew up knowing very little about the town. So I took the train up there, and set out to explore. One morning I wandered into the homeless shelter and started chatting to a couple of residents. This was the beginning of a year-long project: we turned the shelter into a performance centre, and the employment support clinic into a linocutting workshop. The work was exhibited in the Kirkcaldy museum.

So yes, I wrote a publication to accompany this show. I wanted to try and capture the complexity of this place, without reducing this constellation of histories and economies. When projects become as extensive as this one, there’s a temptation to make the work complex. I find that writing helps to keep things simple.


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still


Jeremy Hutchison in collaboration with James Inglis and Deone Hunter, Limomolum, 2016. HD video still

I only have an external and superficial perspective on your work of course but it seems to me that you manage to establish a relationship based on mutual trust and respect with the workers (or unemployed people) you feature in your works. How do you manage to convince them that you’re not there to exploit them and make a spectacle of their life? How much efforts, strategies does that require?

These are complex ethical questions. How do I convince people to work with me? How do I avoid making a spectacle of their lives? I don’t think I necessarily do. If we engage with them squarely, the exchanges that take place in social practice are often loaded with asymmetrical power relations. Value can be produced in tacit, invisible ways. Rather than smoothing over awkward socioeconomic imbalances, I try fold these questions into the work. I think the more interesting answer is to be honest, about when social arrangements become exploitative, or turn sour, or fail. Despite my best efforts to anticipate ethical problems, sometimes I fall right into them. I don’t think the answer is to avoid these messy situations, but to move through them.

You were recently on residency in Japan. Can you tell me what you were doing there?

I went to Japan to think about labour conditions. I wanted to explore a country that even has a word for work-induced death: karoshi. Given the relentless pressure to work, what will happen when jobs are automated? How will Japanese people navigate the existential challenge of a post-work condition? What will they do?

This resulted in a project called HumanWork. Borrowing its name from the premier recruitment agency in Japan, it explores the process of recruiting someone for a week of non-productive labour. The project was commissioned by Arts Catalyst / S-Air, and should be exhibited fairly soon. Oh, and I also made a project with the Sapporo Police Department. But I’ll tell you about that another time!

Thanks Jeremy!

Transnationalisms, curated by James Bridle, is at Furtherfield in London, from 15 Sep until Sunday 21 Oct 2018.
Jeremy Hutchison’s work is also part of APPAREL at Division of Labour in Salford, Manchester, Jerwood Drawing Prize at Drawing Projects in Trowbridge, Market Forces at HeRo Gallery in Amsterdam and many more i’m sure.

Transnationalisms is realized in the framework of State Machines, a joint project by Aksioma (SI), Drugo more (HR), Furtherfield (UK), Institute of Network Cultures (NL) and NeMe (CY).

Previously: Transnationalisms – Bodies, Borders, and Technology. Part 1. The exhibition and Err (or the creativity of the factory worker), a conversation with Jeremy Hutchison.

Braincast 286 – Suicídio; Papo Reto

BCast286_capas-01

Suicídio: ele existe e está por aí, fazendo vítimas e ameaçando mais pessoas. Em tempos onde a internet e as redes sociais se tornaram opressivas à saúde mental da população, o número de pessoas que tentam dar fim à sua vida está crescendo a níveis alarmantes. Está na hora, então, de colocar o assunto na …

O post Braincast 286 – Suicídio; Papo Reto apareceu primeiro em B9.

Pesquisa mostra que Netflix perderia 1/4 de seus assinantes se inserisse anúncios

netflix-101-choosing-netflix-plan-thats-right-for-you.1280×600

A Hub, empresa de estudos no mercado de entretenimento, realizou uma pesquisa para saber o que mudaria na relação dos clientes com a Netflix caso a plataforma de streaming passasse a exibir anúncios, e o resultado mostra que grande parte dos assinantes cancelaria o serviço. A pesquisa mostrou que 23%, ou cerca de 1 em cada 4 assinantes …

O post Pesquisa mostra que Netflix perderia 1/4 de seus assinantes se inserisse anúncios apareceu primeiro em B9.

Viajes el Corte Ingles: VIAJEROS +60, Paris

Viajes el Corte Ingles Print Ad - VIAJEROS +60, Paris

Ted Cruz thinks you should be offended that Beto O'Rourke swears, this weird new Cruz attack ad suggests


There are plenty of ways that the junior U.S. Senator from Texas, Ted Cruz, could attack his challenger, Beto O’Rourke. Including some breaking-ish-news-y ways, given fresh details unearthed by the Houston Chronicle and the San Antonio Express-News regarding O’Rourke’s drunk driving arrest 20 years ago. Which, the Chronicle and Express-News note, he’s “long owned up to”although the papers now say it was “a more serious threat to public safety than has previously been reported” with a “witness account of his alleged attempt to flee” the scene of the accident.

Then again, as the AP reports, “Cruz has never been arrested, but was once ticketed for underage alcohol possession when he was 17 and police stopped him and found unopened beer in his car”so maybe he didn’t want to go there. (The Cruz campaign has so far declined to comment on the Chronicle/Express-News report.)

Enter the new Cruz campaign ad above, which is the oddest attack ad you’ll see … today, at least. In it, an announcer points out that O’Rourke has been “showing up across Texas” and apparently saying “fuck” a lotas we’re led to conclude from video clips with strategically placed bleeps that leave little doubt that O’Rourke has said “fuck that,” “fucked up” and such during public campaign appearances.

Continue reading at AdAge.com

Trump's White House reels after blows from Woodward book, NYT op-ed


Donald Trump’s White House is reeling following a one-two punch of revelations that cast doubt on the fealty of the president’s closest advisers and risked further dividing his fractious staff.

The first shot came in excerpts from an upcoming book by journalist Bob Woodward, “Fear: Trump in the White House,” describing an administration consumed by brutal infighting, and a president whose anger at the Russia investigation can paralyze the West Wing for days at a time.

The second, and potentially more devastating blow, landed Wednesday with the publication of an op-ed in The New York Times by an unidentified senior administration official who said some of the president’s closest advisers are working in secret to thwart the president’s “more misguided impulses until he is out of office.”

Continue reading at AdAge.com

With a Skilled Labor Shortage Ahead, Timberland’s New Ads Are Also a Recruitment Drive

The numbers around blue collar jobs are promising. In 2017, according to government data, over 400,000 construction and manufacturing jobs were created in the U.S., showing that there is ample work in the trades. Yet, there is a considerable gap between the number of jobs available and those entering skilled trades like plumbing, electrical, manufacturing…

HBO, Netflix and Amazon Dominated Ad-Supported TV at the Emmys

Netflix and HBO’s ongoing Emmy battle ended in a stalemate during Sunday’s 70th Primetime Emmy Awards, as the two outlets tied for most overall wins with 23 trophies each. But Amazon may have made the biggest Emmy statement of all, bouncing back from its shutout during last year’s primetime telecast to claim five awards on…

The epic task of breeding fruit flies for life on Titan

In 2011, artist Andy Gracie set himself the task of using patient breeding and artificial selection to develop a new species of fruit flies that would be able to live on Titan, the largest moon of Saturn. Titan is not the most hospitable resort for us Earth-bound creatures. It’s a very dark and very cold (?179.2 °C) place, its surface lacks stable liquid water, its gravity is a bit weaker than the gravity of Earth’s moon, etc. On the other hand, the celestial body has an atmosphere, weather, tectonic activity, some sort of landscape with lakes and dunes as well as other features that make Titan one of the least hostile places for humans in the outer solar system.


Andy Gracie, Drosophila titanus, 2011

Gracie’s experimental breeding programme aims thus to gradually recreate, in an enclosed habitat, the atmospheric conditions found on Titan and make sure that the common fly would slowly acclimate to it. The insects that would emerge from the experiment would be a new species he calls Drosophila Titanus. The artist recreated the atmospheric conditions found on Titan by combining a DIY and hacking approach with a rigorous scientific methodology.

The project Drosophila Titanus belongs to a long tradition of sending flies into space. In fact, they were the first animals sent into space back in 1947 when the U.S.-launched a German V-2 ballistic missile loaded with fruit flies 109 kilometers away from the surface of the earth. The insects came back alive. Since then, they’ve been regularly propelled into space along with plants, rats and other biological organisms. The reason why fruit flies are popular guinea pigs in space and in labs is that they share a lot with us in terms of genetic makeup.

The project is of course impossible to achieve in a human life time but Gracie had planned to work on it for the rest of his life to see how far the experiment would lead him. Unfortunately, the fly population recently went through an environmental disaster, its population crashed and the experiment ended with a few sad corpses of flies.

Drosophila titanus remains a fascinating work and if you’re curious to know more about it, you could run to the always exciting Science Gallery Dublin where the work is exhibited as part of Life at the Edges, a show that explores survival in extreme environment, helping us contemplate what our own future on a planet Earth battling with increasingly unstable environmental conditions. Or, if you can’t make it to Dublin, here’s an interview with the artist:


Andy Gracie, Drosophila titanus, 2011. Life at the Edges at Science Gallery at Trinity College Dublin. Photo: Science Gallery Dublin

Hi Andy! Your experiment involves creating flies that could survive on Titan. I understand that Titan is incredibly cold so the flies have to gradually get used to the very low temperatures but what would be the impact of Titan’s orange sky and the low frequency radiowaves that emanate from Titan on their bodies? And how do you prepare them for that?

The project involved adapting the flies for a range of environmental conditions that are very different to those found on Earth. The cold is the most obvious along with the different atmospheric composition. There is also increased atmospheric pressure, radiation, chromatic characteristics and so on. To reach what could be conceived as the end of the project I would need to condition the flies for all of the characteristics of Titan.

The radio waves experiment has been earmarked for a future stage in the project so I haven’t got too much to say about that right now. However, the chromatic adjustment has been something I’ve been working on over the last couple of years. The natural phototaxis of Drosophila – its instinct to move towards a certain type of light – is geared towards the blue end of the electromagnetic spectrum. To overcome this I kept the flies for a year under a Titan analog orange light before testing for adaptation. The selection experiment was modelled on a Y-Trap apparatus, a simple way of offering an organism two choices. The flies crawl up a tube and are faced with a junction offering orange light in one direction and blue light in the other, each tube ending with another non-return trap. Any flies taking the orange option are considered adapted and kept for breeding. Repeated iterations of the project smooth out random events.

You’ve been breeding fruit flies for 6 or 7 years now. Are the changes in the insects already visible? Is anything already perceptible?

Due to the lower temperatures I’ve noticed that their life cycle is longer, which is to say that they mature and reproduce more slowly. The cycle defined by hatching to sexual maturity is 11 to 12 days at an optimum temperature of around 22 celsius. My flies which were living constantly at 15 celsius were taking almost twice as long and also living longer. In the above mentioned chromatic adjustment experiment I was also seeing some flies beginning to choose the orange route. Physiological changes are much harder to see, and I expect it would take several more years and increased adaptations and selections to see anything. The 57 year experiment by the late Dr. Syuichi Mori of Kyoto University and his team was also an inspiration to me in this respect.

And if you were to release the flies in the wild now, would they adjust easily to the outside conditions? Or are they already doomed and unfit to survive on Earth?

I think they would have no problem. Despite 7 years of conditioning and breeding my drosophila were still much much more Earth flies than Titan flies. Their tendency for genetic drift back to what is called wild-type (denoted the natural state of an organism or the prevalent phenotype) is also a factor. If the population remained isolated they would re-adapt to total Earth conditions fairly quickly, otherwise cross-breeding would wipe out any genetic variation in the drosophila titanus.

Bearing in mind one of the subtexts of the project, surviving on Earth might actually be the same as being doomed anyway.


Andy Gracie, Drosophila titanus, 2011


Andy Gracie, Drosophila titanus, 2011

Could you describe your homemade Titan simulation chamber? Has its configuration and equipment changed since the start of the project?

The chamber is an apparatus that has evolved over time as the project has developed. I’m not a great forward planner so the device adapted as I had new ideas or as new necessities presented themselves. The first consideration was being able to make it cold, then to add LEDs that would simulate the Titan lighting conditions. I was lately developing seals that would allow the internal pressure to be increased in order to begin the atmospheric pressure experiment. Future experiments would probably have demanded the fabrication of an entirely new device.

Outside of the main simulator I also made the gravitational realignment torus, it being impractical to rotate the main apparatus. This device did not have a cooling system so gravitaxis experiments had to take place in the winter with the heating off.

A large part of the project for me was drawing from my background in DIY culture – how to improvise experimental apparatus outside of a laboratory or research facility. I was interested in how subtle adjustments of everyday objects and situations can provide conditions that are not typically terrestrial.


Andy Gracie, Drosophila titanus, 2011

In an interview you gave about the work in 2011, you explain “It originally started out as an artistic project, but I am also interested in how I can run a metaphorical, speculative artistic project by following a completely rigorously scientific process. This means every artistic decision I make has to be accompanied by a rigour check.” How do you verify the scientific rigour of the experiment?

I’ve always been interested in making art that closely follows scientific procedure and Drosophila Titanus is probably the furthest I’ve taken this methodology. The project is purely artistic but without the scientific rigour it would become just a frivolous exercise.

I attempted to be as rigorous as possible by maintaining a control culture alongside my experimental flies, by keeping a lab journal outlining every procedure that took place, by carefully designing experiments according to verified information, by striving to iron out random fluctuations through repeated selection processes. And so on. The corner of my studio that was dedicated to this project was set up to resemble a standard fly lab as much as possible.


Andy Gracie, Drosophila titanus, 2011

Why did you decide to take the scientific process approach? What does it bring to the artistic dimension of the project? How do you manage to still do art and not just a scientific experiment?

As I mentioned, I am interested in what happens when you make an art project by following scientific protocol. Its a way of examining the notion that art and science are both ways of asking questions about nature and devising experiments to see if your hypothesis have any foundation or are cause for further thought.

To push this idea a little further I wanted to make a project that was framed as a scientific experiment and that closely followed a scientific methodology but that had an aim that was patently unscientific. It’s a ridiculous idea to try and breed a new species of drosophila suitable for living on Titan, but if you begin to carry out a serious experiment with the aim of getting there then you get into some interesting and provocative epistemological territory.

By tying together artistic and scientific methodologies I was looking for the ‘breaking point’, a hypothetical locus where what we call art and what we call science become unable to continue sharing practical and ontological space. I think that in this point we discover some very interesting things about how and why we seek new knowledge.

How much do you have to tend to the flies? Do they need a lot of time and attention? Now you’re on holiday are they taking care of themselves?

Regular maintenance is relatively easy. They just need to be ‘passaged’ – a practice of refreshing culture vessel and nutrient medium – every 3 to 4 weeks. This involves cooking up some new medium, sterilising some new culture pots and moving healthy adult flies from the old pots to the new ones. If I was at an experiment or selection point then this process would obviously become more complex. However, the bulk of the 7 years of the project was the flies sitting in their environment slowly getting used to new conditions, eating and mating. And dying.

The question about maintenance and holidays brings me to the point where I have to say that, as of the summer of 2017, the project is officially terminated. While absent from the Barcelona studio for a month the cooling system failed and 99% of the flies perished in the stifling summer temperatures. I was unable to revive stocks from the few survivors. It was fairly apocalyptic.

Faced with the choice of starting again from square one, or declaring the project over having achieved certain aims I decided on the latter. I have the bodies of last 10 flies preserved in alcohol and will probably make a commemorative piece with them. That will be the official end of the line and I can finally spend more time on other works. Actively maintaining a project for several years was a lot more challenging than I thought it would be.

It seems likely that large parts of the Earth will be barely inhabitable before the end of the century. Would it make more sense to try and change our own metabolism (maybe through more brutal adjustments than the ones you’re submitting the flies to) or to pack our bags and move to Mars?

Apocalyptic and post-apocalyptic scenarios are informing a body of current work I’m developing so its something I dwell on to a deeper extent even than when I was doing the post-terrestrial works. To be honest, I think we’re screwed either way. Colonising Mars is the romantic dream of SciFi aficionados and tech-god fanboys and fangirls. The reality is that it would be a chosen few eking out a fairly grim existence that would be barely better, if at all, than a ravaged Earth.

Altering our own physiology could be possible. I’m not totally up to speed with CRISPR but I understand that it could offer radical changes to the human genome in a very short time. As artificial selection of human traits could be even more ethically treacherous and a much slower process it might be seen by some as a solution. But do we really want to go there?

Do you think that at the end of the experiment, the flies will it still be Drosophila melanogaster? Or will you have created a new species of fly?

The claim I made at the beginning of the project was that I was going to develop a new species of Drosophila which would be called Drosophila titanus. To be able to make this claim I would need to test whether speciation had actually happened. Speciation is a broad and complex biological issue, with a range of forms and pathways, and of course some hotly contested definitions.

The standard test would be to check whether Mayr‘s textbook definition is valid, that the two groups are unable to reproduce. If my experimental flies were unable to produce fertile offspring with the control flies then I could claim a new species. However, I would also be interested to check whether I have achieved any of the other species descriptions such as typological, ecological or genetic. I’m completely convinced that it would be achievable and that Drosophila titanus would be listed among the official taxonomies.

The argument about what constitutes a species was another of the sub-narratives of the work.

Thanks Andy!


Life at the Edges at Science Gallery at Trinity College Dublin. Photo: Science Gallery Dublin


Life at the Edges at Science Gallery at Trinity College Dublin. Photo: Science Gallery Dublin

Drosophila Titanus is part of Life at the Edges. You have until until 30 September to visit the exhibition at Science Gallery Dublin

Source

Série de comerciais demonstra os desafios de se fazer publicidade com orçamento reduzido

sopbox

Vivemos um momento diverso no meio publicitário quando o assunto é orçamento. Por mais que campanhas milionárias continuem a ter acesso a um sem fim de armamentos para fazer valer os produtos que buscam vender, agências menores vem conseguindo com muito esforço e pouquíssima grana arranjar um espaço similar, graças não só à suposta “democracia …

O post Série de comerciais demonstra os desafios de se fazer publicidade com orçamento reduzido apareceu primeiro em B9.

Naruhodo #149 – Por que damos risadas?

naruhodo-capa-retangulo-149

Hahaha! Kkkkkk! Rsrsrs… =D Afinal, por que por que rimos? Por que a quebra de expectativa de uma piada causa essa reação física nos seres humanos? Por que rimos, mesmo nos sentindo culpados, quando ouvimos humor negro ou vemos alguém caindo? Por que rimos até quando somos bebês? O que a ciência tem a dizer …

O post Naruhodo #149 – Por que damos risadas? apareceu primeiro em B9.

“O Retorno de Mary Poppins” ganha novo trailer

mp-trailer2-b9

Foi divulgado hoje o novo trailer de “O Retorno de Mary Poppins”, lançamento da Disney para o natal de 2018. Assim como o trailer anterior, este mostra o retorno da personagem principal, mas traz também cenas inéditas da obra que estreia nos cinemas brasileiros no dia 20 de dezembro. “O Retorno de Mary Poppins” tem direção de …

O post “O Retorno de Mary Poppins” ganha novo trailer apareceu primeiro em B9.