Hasta La Creative!

The betting brand is marking its 30th anniversary with a ‘Museum of Mischief’ in Dublin this week.

A study by Timewise found that two in three part-time workers feel isolated, while one in four full-time workers would consider going part-time if it didn’t affect career progression.

There is an alarming decline of the bee population worldwide. We need both, not only the bees that pollinate the crops but also effective means of controlling organisms that damage crops.
In order to create awareness to save the bees, the idea was to unite both sides of the discussion in their common cause. Using the mandala, a universal symbol of balance, people can reflect on how beautiful our world can be when we come together and appreciate the other side of the conversation.
The mandalas are constructed using components of nature such as bees, fruits, flowers and vegetables.
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Designer: Carolina Lara-Mesa
Copywriter: Caleb Fils-Aime

A video promoting Apple’s latest product evolutions tops the latest Viral Video Chart with more than 23 million views, nearly double that of the No. 2 clip, for Joy by Dior.

Often we warn readers that the view counts in this ranking include both organic views, the kind of thing people picture when you say “viral video,” and paid vides, meaning pre-roll ads and other paid placements. And most of the time it’s clear that the vast majority of the “Viral Video Chart” leaders got their views by paying for them. But with Apple, especially in the week after its latest product-pitch event, you can’t be sure. People love this stuff.

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“I thought I was good at hiding,” says a somber, contemplative Bigfoot in this new political attack ad out of Minnesota. “And then Erik Paulsen comes along. I mean, how can you have tens of thousands of people looking for you all the time and not one of them find you? I started to wonder: Did Erik Paulsen really exist? I mean, where’s the proof? Some blurry photo taken from miles away? I had to know. So I had to come up with a plan.”

It gets even better from there, thanks to (spoiler alert) a stakeout in the lobby of a Big Pharma company.

The ad was shared today on YouTube and social media by Dean Phillips, an “independent-minded candidate for U.S. Congress” (per his Twitter bio) who wants to represent Minnesota’s 3rd congressional districtwhich Republican Erik Paulsen has been doing since 2009. Phillips also describes himself as an “entrepreneur,” which is perhaps a bit of an understatement. The lengthy bio on his official campaign website emphasizes his sensibility as a marketer, including during his time as CEO of Phillips Distilling Company, and then a partner at Talenti:

Continue reading at AdAge.com

“I thought I was good at hiding,” says a somber, contemplative Bigfoot in this new political attack ad out of Minnesota. “And then Erik Paulsen comes along. I mean, how can you have tens of thousands of people looking for you all the time and not one of them find you? I started to wonder: Did Erik Paulsen really exist? I mean, where’s the proof? Some blurry photo taken from miles away? I had to know. So I had to come up with a plan.”

It gets even better from there, thanks to (spoiler alert) a stakeout in the lobby of a Big Pharma company.

The ad was shared today on YouTube and social media by Dean Phillips, an “independent-minded candidate for U.S. Congress” (per his Twitter bio) who wants to represent Minnesota’s 3rd congressional districtwhich Republican Erik Paulsen has been doing since 2009. Phillips also describes himself as an “entrepreneur,” which is perhaps a bit of an understatement. The lengthy bio on his official campaign website emphasizes his sensibility as a marketer, including during his time as CEO of Phillips Distilling Company, and then a partner at Talenti:

Continue reading at AdAge.com

As Ad Age reported earlier this week, we’ve seen an outlay of nearly half a billion dollars on TV and radio advertising on U.S. Senate campaigns across the 11 key battlegrounds that Ad Age Datacenter (specifically, Kevin Brown, Bradley Johnson and Catherine Wolf) is tracking during the midterm elections in partnership with Kantar Media’s CMAG (Campaign Media Analysis Group).

Today, we’re taking a closer look at the U.S. Senate race in Florida, which easily takes the crown for the most insane spending of all: $128.5 million, which includes ad placements on broadcast TV, local/regional cable and satellite TV, Spanish-language local TV and radio to date by candidates’ campaigns and the various groups (including PACs) that support them.*

Without further ado, here’s your executive summary on the Florida race:

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As streaming services like Netflix and Amazon Prime increasingly make off with the lion’s share of the Emmy Awards accolades, the TV industry’s annual celebration of itself continues to shed viewers.

According to Nielsen live-plus-same-day data, NBC’s live broadcast of the 70th Annual Emmy Awards delivered an historically diluted audience, averaging 10.2 million viewers, of whom approximately 3.1 million were members of the 18-to-49 demo that advertisers want most. Overall viewership was down 11 percent compared to last year’s Emmys, which aired in the show’s usual Sunday night spot opposite NBC’s “Sunday Night Football.”

While Monday night’s broadcast now stands as the all-time lowest-rated Emmys on record, the declines are in keeping with the diminishing returns posted by TV’s other high-end award shows. In January, CBS’s presentation of the 60th Grammy Awards plunged 24 percent to 19.8 million viewers, making it the least-watched Grammys in nine years. Two months later, ABC’s coverage of the 90th Annual Academy Awards slumped to an all-time low of 24.4 million viewers; as with the Grammys, this worked out to a loss of 24 percent of the year-ago audience.

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Google is planning to open a store in SoHo after all.

Three years after attempting to dispose of space it had leased on Greene Street, the tech giant appears to be arranging instead to open an outpost at the location, Crain’s New York Business reports.

The 5,442-square-foot space could be Google’s first long-term retail location in the city. It has opened only pop-up stores here, including during the holiday season at 110 Fifth Ave. in the Flatiron District.

Continue reading at AdAge.com