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| THE ORIGINAL? Wrigley’s Orbit Gum– 2016 “Don’t let them settle in” Source : Paintbox Agency : Mudra DDB (India) |
LESS ORIGINAL Gum Dental Floss – 2018 “Some things don’t belong together” Source : Cannes Health SHORTLIST Agency : Dentsu Bangkok (Thaïland) |
In the Age of Big Data, all of humanity can be quantified. Taken in total, all 7.6 billion of us can seem relatively insignificant depending on the contextin fact, every human being on earth would hardly fill the Grand Canyon.
But ultimately, we’re not data. We are individual human beings, and as individuals, we shape how our personal information is used, consumed, shared and valued.
We are what we crave, what we yearn for. Our wanderlust, our joys, our emancipation. But also crushing anguish and suffering. All of it is who we are as humans.
competitive:
Creative Circle:
Our client, a top agency in San Diego, is looking for a Copywriter with a experience writing website copy for a 40 hour per week freelance to possible
San Diego, California
competitive:
Creative Circle:
Our client is a full service Marketing agency presently looking for a Production to help their team for 3 weeks at the beginning of October.You will b
San Diego, California
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
People don’t want to follow brands on Instagram–at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at that point had 3,000 followers….
Initiative aims to provide women with ‘hard’ business skills so that they can progress to management.
While Campaign is celebrating the past 50 years of advertising, the industry has a long and colourful history in the UK, stretching back to the coffee houses of the 18th century.
The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ’s Topics to Watch for the month. Affirmations and associated topics new thought, personal life, positive mental attitude, law of attraction, optimism, belief, spirituality, new age and gratitude saw conversations grow 3.2 times year-over-year and 1.3 times month-over-month,…
A NFL estreou uma série de vídeos para a campanha “Get Ready to Celebrate”, que mostra alguns jogadores recebendo conselhos de celebridades para suas comemorações após um touchdown. O primeiro vídeo traz o ator Andy Garcia aconselhando Todd Gurley, estrela do Los Angeles Rams. Nas cenas inspiradas em mafiosos, ele continua trocando de telefone antes de sugerir …
O post Celebridades aconselham jogadores da NFL em nova campanha da liga apareceu primeiro em B9.
While Gens Y & Z are famously prone to FOMO, my unscientific survey of hundreds of CMOs suggests many suffer from FOFB, “fear of falling behind.” This fear manifests itself in positive ways like intense curiosity, networking with peers and continuous learning. On the flip side, it can also lead to embracing robotic technologies (i.e. bots, programmatic, AI, phone trees, etc.) as a demonstration of their progressiveness, even at the risk of distancing themselves from their employees and customers.
One chief marketing officer who does not suffer from FOFB is Jeanniey Mullen of Mercer. Having started several digital companies, Mullen understands both the tech world and how to make the most of limited budgets. For Mercer, Mullen believed the biggest opportunity was to arm its 21,000 employees with “authentic, inspirational and relatable” content, an approach she dubs “people marketing.” In our interview below, you’ll learn the details behind Mercer’s remarkably effective and relatively low-tech employee activation program.
Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company’s R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations.
Here’s what the Amazon founder’s vast fortune tells us about the economic concentration of the tech industry — and how he might help unravel that for the world.
While Gens Y & Z are famously prone to FOMO, my unscientific survey of hundreds of CMOs suggests many suffer from FOFB, “fear of falling behind.” This fear manifests itself in positive ways like intense curiosity, networking with peers and continuous learning. On the flip side, it can also lead to embracing robotic technologies (i.e. bots, programmatic, AI, phone trees, etc.) as a demonstration of their progressiveness, even at the risk of distancing themselves from their employees and customers.
One chief marketing officer who does not suffer from FOFB is Jeanniey Mullen of Mercer. Having started several digital companies, Mullen understands both the tech world and how to make the most of limited budgets. For Mercer, Mullen believed the biggest opportunity was to arm its 21,000 employees with “authentic, inspirational and relatable” content, an approach she dubs “people marketing.” In our interview below, you’ll learn the details behind Mercer’s remarkably effective and relatively low-tech employee activation program.
America’s Got Talent had a talent for drawing interactions on Facebook, Twitter and Instagram during the week of Sept. 10, according to the Nielsen Social Content Ratings. The NBC reality-competition show accounted for the top two entries on the list of television series and specials, totaling 3.537 million and 1.807 million interactions, respectively, across the…
Discount chain will seek to rival Aldi and Lidl, with the first two stores opening on Thursday.
When cable was first introduced in the late 1940s there weren’t many options for audiences to choose from. But as networks grew, so did the <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Channel A distribution method; In advertising, it's an outlet used by advertisers to reach audiences, such as direct mail or radio. Digital advertising includes channels…
The new NBA deal includes locally targeted out-of-home ads such as one starring New York Knick Tim Hardaway Jr. The ad, which will hit the market soon, shows Hardaway shooting a jumper next to the Budweiser logo and the phrase “Hardwood Legends. Beechwood Lager.”
A spokesman for AB InBev says the brewer is plotting ads targeting 16 players in 16 cities but could expand that. The brewer has deals with 23 individual NBA teams that give it access to team logos. While the player deals expire on Dec. 31, “we anticipate renegotiating each of those deals, and potentially more, for 2019,” the spokesman says.
Marcondes says the brewer is also planning a Christmas campaign called “Drink Wiser” that features a group of players and has a social responsibility bent.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
