Hasta La Creative!

Facebook hasn’t been able to resolve a two-year-old lawsuit alleging that its platform enables race-based ad targeting and now faces new claims that it allows employers to tailor ads to illegally discriminate against women.

Lawyers with Outten & Golden who worked on a gender-bias complaint filed with the U.S. Equal Employment Opportunity Commission Tuesday are still in talks with the social networking giant to try to settle a 2016 lawsuit filed by the firm. It alleges that Facebook’s technology let advertisers target groups by race in violation of California civil rights laws.

A federal judge said in August that he would allow no more postponements beyond Tuesday after the 2016 case was put on hold months ago for mediation before he orders the litigation to proceed. Peter Romer-Friedman, an Outten & Golden attorney, said there’s no settlement and that mediation will continue in October.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sherwin-Williams promotes its upcoming sale (paints and stains are 40 percent off Sept. 21-24) with an animated spot that brings paint chips to life. A dollar found in the laundry magically turns into a McDonald’s Sausage Biscuit in the fast feeder’s latest commercial. And Pepsi serves up some sexy close-up shots of “delicious, refreshing” Pepsi Zero Sugar in a spot that might remind you of an Apple ad.

Continue reading at AdAge.com

Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with matter, an aggressive and costly expansion that would threaten convenience chains like 7-Eleven, quick-service sandwich shops like Subway and Panera Bread, and mom-and-pop pizzerias and taco trucks.

CEO Jeff Bezos sees eliminating meal-time logjams in busy cities as the best way for Amazon to reinvent the brick-and-mortar shopping experience, where most spending still occurs. But he’s still experimenting with the best format: a convenience store that sells fresh prepared foods as well as a limited grocery selection similar to 7-Eleven franchises, or a place to simply pick up a quick bite to eat for people in a rush, similar to the U.K.-based chain Pret a Manger, one of the people said.

An Amazon spokeswoman declined to comment. The company unveiled its first cashierless store near its headquarters in Seattle in 2016 and has since announced two additional sites in Seattle and one in Chicago. Two of the new stores offer only a limited selection of salads, sandwiches and snacks, showing that Amazon is experimenting with the concept simply as a meal-on-the-run option. Two other stores, including the original AmazonGo, also have a small selection of groceries, making it more akin to a convenience store.

Continue reading at AdAge.com

Facebook’s job application tool, which was rolled out in February 2017 to carve into LinkedIn’s dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed up with Communications Workers of America and workers’ rights law firm Outten & Golden to file charges with the Equal Employment Opportunity Commission…

Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with matter, an aggressive and costly expansion that would threaten convenience chains like 7-Eleven, quick-service sandwich shops like Subway and Panera Bread, and mom-and-pop pizzerias and taco trucks.

CEO Jeff Bezos sees eliminating meal-time logjams in busy cities as the best way for Amazon to reinvent the brick-and-mortar shopping experience, where most spending still occurs. But he’s still experimenting with the best format: a convenience store that sells fresh prepared foods as well as a limited grocery selection similar to 7-Eleven franchises, or a place to simply pick up a quick bite to eat for people in a rush, similar to the U.K.-based chain Pret a Manger, one of the people said.

An Amazon spokeswoman declined to comment. The company unveiled its first cashierless store near its headquarters in Seattle in 2016 and has since announced two additional sites in Seattle and one in Chicago. Two of the new stores offer only a limited selection of salads, sandwiches and snacks, showing that Amazon is experimenting with the concept simply as a meal-on-the-run option. Two other stores, including the original AmazonGo, also have a small selection of groceries, making it more akin to a convenience store.

Continue reading at AdAge.com

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sherwin-Williams promotes its upcoming sale (paints and stains are 40 percent off Sept. 21-24) with an animated spot that brings paint chips to life. A dollar found in the laundry magically turns into a McDonald’s Sausage Biscuit in the fast feeder’s latest commercial. And Pepsi serves up some sexy close-up shots of “delicious, refreshing” Pepsi Zero Sugar in a spot that might remind you of an Apple ad.

Continue reading at AdAge.com

Grande parte das crianças ao redor do mundo hoje conhecem a “Vila Sésamo”, clássico programa criado nos anos 70 para a atual PBS e que conta com uma verdadeira galeria de personagens célebres como Elmo, Garibaldo e o Come-Come. Com diversas versões licenciadas e espalhadas pelo globo ao longo dos anos, o programa cresceu consideravelmente …

O post Então Ênio e Beto talvez sejam um casal, no fim das contas apareceu primeiro em B9.

Se você por um acaso teve a sorte de evitar o noticiário internacional no dia de ontem, provavelmente não ficou sabendo que a atriz pornô Stormy Daniels enfim cumpriu a promessa e começou a soltar os detalhes de seus encontros sexuais de 2006 com o atual presidente dos Estados Unidos Donald Trump em seu livro …

O post Editores da Wikipedia não sabem se incluem ou não a nova polêmica de Trump no artigo sobre o Toad apareceu primeiro em B9.

(TrendHunter.com) These September 2018 retail trends range from P2P clothing shop studios to customizable pop-up collections. A standout, New York’s Depop store aims to teach the community how to sell online by…