Hasta La Creative!

Comentários de ódio inundam diariamente a internet e as redes sociais prontos para machucar ou irritar as pessoas, e com marcas e (em especial) celebridades este chorume costuma vir em ondas ininterruptas. Pensando nisso, a Diesel resolveu pegar aquilo que é mais maldito na internet e usar a seu favor, abraçando os xingamentos feitos por …

O post Com Nicki Minaj e Bella Thorne, Diesel lança linha de roupas que “veste” os comentários de ódio da internet apareceu primeiro em B9.

Two members of Congress asked for details of practices concerning the personal data of viewers younger than 13.

Amazon unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the housefrom a microwave oven to a security camera and wall clock.

The Seattle internet giant is pushing Alexa more deeply into customers’ lives, hoping to popularize technology that has yet to go mainstream and connecting people more to Amazon’s universe of things to buy. CEO Jeff Bezos sees voice as the next interface linking people and machines, like a mouse on personal computers and touchscreens on smartphones.

The $50 hockey puck-shaped Dot is one of Amazon’s best-selling devices, and with sound that Amazon describes as 70 percent better, it’s going after audiophiles on Sonos turf. Amazon also introduced a subwoofer to go along with existing Echo products as well as a pair of amplifiers that work like audio control centers for the home.

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The national board of actors union SAG-AFTRA voted unanimously today to authorize a strike against BBH. The union is instructing its members not to work for the agency, which employs on-air talent in its work for clients like Sony, Amazon, Google and Netflix. Among other complaints, SAG-AFTRA has accused BBH of paying as little as $150 to union members who auditioned with a live bear, according to Variety.

The move comes two weeks after BBH itself ended its nearly 20-year relationship with the union. “BBH’s decision to abandon their commitment and responsibilities to our collective bargaining agreement by shooting non-union is not only unethical, it undermines a working actor’s right to fair wages, health care and on-set safety,” said SAG-AFTRA President Gabrielle Carteris in a statement Thursday.

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competitive:

Creative Circle:
Position: Pharma Agency Account SupervisorLocation: New Jersey – NorthStatus: Freelance/ possible Full TimeEstimated Duration: Ongoing; about 40 hours
Parsippany-Troy Hills, New Jersey

Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation’s capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek’s 24 D.C. Rising Brand Stars,…

(TrendHunter.com) The T-Bô Mens Underwear has been created through extensive research that was collected from thousands of men to help ensure they are the most ergonomically supportive lineup of undergarments ever….

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Maroon 5 will play the Pepsi Halftime Show at the Super Bowl in February, Variety reports. Billboard, The New York Times and other outlets also reported the news, but the National Football League isn’t talking. “It’s a Super Bowl tradition to speculate about the performers for the Pepsi Halftime Show,” the NFL says. “We are continuing to work with Pepsi on our plans but do not have any announcements to make on what will be another epic show.”

Meanwhile, social media flooded with complaints about the choice of Maroon 5 for a show in Atlanta, a city with great local artists. “Atlanta, home of Outkast, T.I., Future, Ludacris, Usher, etc., gets Maroon 5 to play the damn Super Bowl,” someone tweeted. An Atlanta-based writer for USA Today calls it a missed opportunity and refers to Maroon 5 as “one of America’s most inoffensive, milquetoast pop groups.”

If Maroon 5 is inoffensive, that may be the point. Esquire says the band is “safe during a time when the NFL doesn’t want to take risks, when a political statement would be disastrous, when they couldn’t afford the subtle messages of a Beyonc show.” A Beyonc show, however, is must-see TV.

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