For the EY yearly event, the brief was to express the friction of Technolgy Innovation and Human Strategy and how it leads to a unique impcat on our lives. So we chose to express it in one visual – I’m not a Robot. in the famous captcha.
For the EY yearly event, the brief was to express the friction of Technolgy Innovation and Human Strategy and how it leads to a unique impcat on our lives. So we chose to express it in one visual – I’m not a Robot. in the famous captcha.
MDC Partners confirmed Thursday night that it intends to consider “potential strategic alternatives” that could include the sale of the agency holding company, whose portfolio includes 72andSunny, Anomaly, Assembly, Colle McVoy and Doner.
“The Company has not made a decision to pursue any specific strategic alternative, and there is no timetable for completing the strategic review process,” the company said in a statement after The Wall Street Journal reported the news, attributing it to unnamed sources. “This review process is proceeding in parallel with the Company’s previously announced search to identify a successor CEO.”
There is “no assurance that the Company will pursue or complete any specific action or transaction,” MDC said.
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she’s wearing. She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food…
As eleições já estão entre nós, e com elas vem aquela tema que de dois em dois anos atormenta todo cidadão brasileiro: política. Não que a política não esteja presente no dia a dia (muito pelo contrário), mas a imposição do assunto nas rodinhas de conversa perante a gravidade do ato de escolher os próximos …
O post Braincast 287 – Como Não Perder os Amigos (E a Sanidade) Durante as Eleições apareceu primeiro em B9.
Having seen all the controversy this week regarding the new Nike campaign and its polarizing reactions against the sneaker company, we couldn’t stay quiet. Especially when it comes to the shoe burning actions since we proudly support and collaborate with Angel Bins, a small non-profit organization based in LA whose motto is “Fundraising Through Shoe Donation.”
We couldn’t miss the chance to be part of this intense conversation, so we quickly reacted to it by using the brilliant Nike print ad featuring Collin Kaepernick to our advantage. We simply created an impactful image with a tweak on the classic Nike tagline: Just Donate It, which was shared organically on major social media platforms to drive awareness of Angel Bins. #JustDonateIt
Having seen all the controversy this week regarding the new Nike campaign and its polarizing reactions against the sneaker company, we couldn’t stay quiet. Especially when it comes to the shoe burning actions since we proudly support and collaborate with Angel Bins, a small non-profit organization based in LA whose motto is “Fundraising Through Shoe Donation.”
We couldn’t miss the chance to be part of this intense conversation, so we quickly reacted to it by using the brilliant Nike print ad featuring Collin Kaepernick to our advantage. We simply created an impactful image with a tweak on the classic Nike tagline: Just Donate It, which was shared organically on major social media platforms to drive awareness of Angel Bins. #JustDonateIt
How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, “a German guy walks into an Irish bar…” We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton’s Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.
How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, “a German guy walks into an Irish bar…” We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton’s Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.
How does an Irish pub attract Octoberfest revelers? This seemed like an impossible challenge when McGuinness Irish Pub approached us with it. Or a joke that begins with, “a German guy walks into an Irish bar…” We found the actual answer by first focusing on the kinship of the cultures and then by pointing out an obvious, yet critically important fact: Appleton’s Octoberfest ends at 6 p.m. and people are going to need a place to continue the party.
From baby’s first steps to big school, you can shop everything your growing family needs on Takealot.com.
As more people cut the traditional TV cord and turn to subscription services like Dish’s Sling TV or Hulu’s live service, ad revenue for such so-called over-the-top services will reach just over $2 billion in 2018, up 40 percent from 2017, according to new projections out of Magna, a division of Interpublic Group.
At the same time, spending on set-top box addressable advertising, in which commercials target specific households, is expected to total $815 million this year, up 28 percent, as more marketers look to more precisely target consumers and such technological capabilities become increasingly prevelant.
Magna increased its forecast for U.S. ad revenue growth this year to 5.2 percent, a bump up from its June projection of 4.7 percent, citing a stronger-than-expected first half and robust macro-economic forecasts. U.S. ad revenue will reach $207 billion in 2018, according to Magna, surpassing the $200 billion mark for the first time when including special events like the Winter Olympics and the FIFA World Cup.
Walt Disney Co. said its new ESPN+ streaming service passed 1 million paid subscribers in the first five months, in line with other new streaming businesses.
The service, which costs $5 a month, is an crucial test of Disney’s efforts to establish a direct link to consumers at a time when more people are watching TV on demand through smartphones and other mobile devices. ESPN+ offers thousands of hours of live programming, including professional hockey, baseball and soccer, as well as college sports that aren’t available on ESPN’s main cable networks.
ESPN also says signed-in subscribers to ESPN+ won’t see display ads or pre- or post-roll video ads anywhere on ESPN.com or the ESPN app.
Marmalade is a leading car insurance company which specialises in insuring learner drivers and young drivers with a range of short-term and annual options on their own car or a car they borrow. They also offer an exclusive new car and insurance package.
We were tasked to deliver a creative campaign to help build the brand. We drew on the insight that driving gives young people their first true sense of freedom.
In a busy marketplace with a growing number of imitation products being introduced by generalist insurers, it was essential we created a campaign which would help the brand stand out, and resonate with both young drivers and their parents who often pay for insurance on their offspring’s behalf.
With this in mind, Mr Marmalade was born. Mr Marmalade is a warm, genie-like character who always pops up just when you need him, helping young drivers with their insurance worries. The Mr Marmalade campaign launched on TV during the Love Island 2018 final, and is also running across OOH, print and digital.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Kohl’s thinks you should “get to Kohl’s to refresh your family essentials”including Nike hoodies and small kitchen appliances from Hamilton Beach. Major League Baseball serves up a 30-second ad for, basically, Enrique Hernndez of the Los Angeles Dodgers. And Allstate pays tribute to the residents of the Carolinas following Hurricane Florence in a spot that focuses on Angel Oak, a famous old tree on Johns Island, South Carolina “that stands for the resilience within us all.”
As more people cut the traditional TV cord and turn to subscription services like Dish’s Sling TV or Hulu’s live service, ad revenue for such so-called over-the-top services will reach just over $2 billion in 2018, up 40 percent from 2017, according to new projections out of Magna, a division of Interpublic Group.
At the same time, spending on set-top box addressable advertising, in which commercials target specific households, is expected to total $815 million this year, up 28 percent, as more marketers look to more precisely target consumers and such technological capabilities become increasingly prevelant.
Magna increased its forecast for U.S. ad revenue growth this year to 5.2 percent, a bump up from its June projection of 4.7 percent, citing a stronger-than-expected first half and robust macro-economic forecasts. U.S. ad revenue will reach $207 billion in 2018, according to Magna, surpassing the $200 billion mark for the first time when including special events like the Winter Olympics and the FIFA World Cup.
Walt Disney Co. said its new ESPN+ streaming service passed 1 million paid subscribers in the first five months, in line with other new streaming businesses.
The service, which costs $5 a month, is an crucial test of Disney’s efforts to establish a direct link to consumers at a time when more people are watching TV on demand through smartphones and other mobile devices. ESPN+ offers thousands of hours of live programming, including professional hockey, baseball and soccer, as well as college sports that aren’t available on ESPN’s main cable networks.
ESPN also says signed-in subscribers to ESPN+ won’t see display ads or pre- or post-roll video ads anywhere on ESPN.com or the ESPN app.
UM’s hot streak continues: The IPG Mediabrands-owned media agency has successfully defended its business handling the account of Charles Schwab, the San Francisco-based bank and brokerage firm, following an agency review.
“After recently completing a thorough review to ensure that we are making the most effective use of our marketing resources,Schwab decided to retain Universal McCann (UM) as our media agency of record,” Schwab spokesman Peter Greenley said in an email. “We have enjoyed a nine year relationship with UM and are confident they are the right partner to help steward our media investments through the exciting opportunities that lie ahead for our firm.We are sincerely appreciative of the time and energy of all the agencies who participated in this process.”
The news comes in the same week that Quicken Loans confirmed it has selected UM for its nearly $330 million media agency business. Earlier this month, Columbia Sportswear announced UM would be handling media for the Columbia brand as part of a global integrated McCann Worldgroup solution.
Gap Inc. is hoping to replicate the success of its Athleta womens’ activewear brand by jumping into men’s sportswear with a new label called Hill City.
The beleaguered San Francisco-based apparel company said Thursday that Hill City, a “high performance” men’s brand, will debut in mid-October.
“Active is a key growth area for Gap Inc. and Hill City is our response to consistent feedback from customers looking for a premium men’s product that combines highly technical fabrications, performance and style,” said Art Peck, president and CEO of Gap Inc., in a statement.
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