Sep
25
Disque Denúncia: Crime Scene, 3
Posted in: Uncategorized
There is no excuses could should justify physical and moral aggression. Print-Ad to awareness the importance of reporting any kind of domestic violence.
Sep
25
Coors Light revives 'cold' marketing to overcome slump
Posted in: Uncategorized
Coors Light is making a marketing freeze play in an attempt to reverse not-so-hot sales trends.
New digital videos promote “cold-activated cans,” in which images of mountains turn blue to indicate the beer inside has reached the optimal temperature for drinking. The packaging gimmick is not new: Coors Light has used some variation of it since 2007. It has even spawned copycats, like the temperature-activated packaging Busch has used as far back as 2010, including recently rolling out limited-edition cans over the summer.
But Coors Light, which pioneered the use of technology (which uses thermochromic ink) in the beer category, hasn’t talked about its color-changing labels in a while. The brand detoured into more serious marketing terrain in 2016 with the “Climb On” tagline that sought to build emotional bonds with drinkers by portraying people overcoming challenges.
Sep
25
Facebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018
Posted in: UncategorizedAppsFlyer, a mobile analytics company, released the seventh edition of its Performance Index, which ranks the top media sources in <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Mobile…
Sep
25
After Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain Its Demo Lead
Posted in: UncategorizedThis Is Us kicked off its second season last year with a bit of a stumble, courtesy of NBC: the network announced at its 2017 <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Upfront An upfront is an event for networks to reveal their upcoming programming and for media buyers to commit to ad deals several months in…
Sep
25
Netflix Is Releasing Season 2 of Making a Murderer Next Month
Posted in: UncategorizedAlmost three years after Making a Murderer became one of Netflix’s most celebrated documentary series, the streaming service is preparing to release a followup season. Making a Murderer Part 2, a 10-episode season that follows Steven Avery and his co-defendant and nephew Brendan Dassey through the post-conviction pro<span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" CES CES, the…
Sep
25
Understanding the female NFL fan: 'Seekers' vs. 'Savors'
Posted in: Uncategorized
With the 2018 NFL season underway, brands have rolled out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested in these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan.
Taylor’s 2018 NFL Fan Insights Study underscores the reality that while female fans are an integral part of NFL fandomcomprising 45 percent of the fan basebrands have neglected marketing to this avid demographic.
We analyzed the viewpoints of female fans across the country and evaluated avid NFL fan demographic and psychographic profiles, media consumption habits, spheres of influence and perceptions of sports. Through this study, we were able to determine messaging themes female NFL fans are more likely to engage with, and how they react to different content themes.
Sep
25
Current Account Switch Service: Rewards All Round
Posted in: Uncategorized
Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service.
Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process.
Sep
25
Current Account Switch Service: Rewards All Round
Posted in: Uncategorized
Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service.
Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process.
Sep
25
Current Account Switch Service: Rewards All Round
Posted in: Uncategorized
Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service.
Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process.
Sep
25
Current Account Switch Service: Rewards All Round
Posted in: Uncategorized
Switch Guarantee Guy is back, this time showing everyone how effortlessly rewarding moving banks can be thanks to the Current Account Switch Service.
Engine teamed up with OK Go director Bob Partington to create a 360° set that let SGG highlight the rewards on offer in one continuous shot, emphasising the seamlessness of the switch process.
Sep
25
Instagram founders exit Facebook as Zuckerberg tension grows
Posted in: Uncategorized
The founders of Instagram are leaving Facebook after growing tensions with CEO Mark Zuckerberg over the direction of the photo-sharing app, people familiar with the matter said. The stock dropped 2 percent in pre-market trading Tuesday.
Kevin Systrom and Mike Krieger, who have been at the company since Instagram’s acquisition by Facebook in 2012, had been able to keep the brand and product independent while relying on Facebook’s infrastructure and resources to grow. Lately, they were frustrated with an uptick in day-to-day involvement by Zuckerberg, who has become more reliant on Instagram in planning for Facebook’s future, said the people, who asked not to be identified sharing internal details.
Without the founders around, Instagram is likely to become more tightly integrated with Facebook, making it more of a product division within the larger company than an independent operation, the people said.
Sep
25
Understanding the female NFL fan: 'Seekers' vs. 'Savors'
Posted in: Uncategorized
With the 2018 NFL season underway, brands have rolled out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested in these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan.
Taylor’s 2018 NFL Fan Insights Study underscores the reality that while female fans are an integral part of NFL fandomcomprising 45 percent of the fan basebrands have neglected marketing to this avid demographic.
We analyzed the viewpoints of female fans across the country and evaluated avid NFL fan demographic and psychographic profiles, media consumption habits, spheres of influence and perceptions of sports. Through this study, we were able to determine messaging themes female NFL fans are more likely to engage with, and how they react to different content themes.
Sep
25
Uber's latest rebrand isn't about beauty – it's deeper than that
Posted in: UncategorizedUber’s new logo reflects the company’s new-found focus on safety as much as it does the trouble late-night travellers had recognising its previous ‘bits and atoms’ icon.
Sep
25
How Streaming Services Like Showtime and Hulu Combat Subscriber Churn
Posted in: UncategorizedIf there’s one truth we collectively realized by watching the Emmys this year, it’s that streaming networks are dominating the entertainment industry and pretty much mopping the floor with traditional networks when it comes to cranking out the most popular content. Whatever did we do before the days of Netflix and chill? It’s hard to…
Sep
25
Probably the best pub in the world?
Posted in: UncategorizedTo bring its latest campaign to life, Carlsberg has created a ‘off-grid’ pub in the Cornish countryside that’s built by strangers and powered by a waterfall.
Sep
25
YouTube Premium e YouTube Music chegam ao Brasil
Posted in: Uncategorized
O YouTube à partir de hoje (25) vai disponibilizar no Brasil e em outros 21 países o YouTube Music e o YouTube Premium, plataformas pagas do site que contemplam respectivamente as áreas da música e do audiovisual. Lançados em 2015 e antes disponíveis para outros 21 países, o Music chegará ao país custando R$16,90 ao …
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