Sep
27
Sep
27
Thursday Wake-Up Call: A Facebook feud, a peculiar NHL mascot and other news to know today
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app. What people are talking about today: Tensions at Facebook are spilling out into the open this week. Facebook exec David Marcus just slammed WhatsApp co-founder Brian Acton as “low-class.” What prompted the name-calling? Acton gave a surprisingly candid interview to Forbes expressing remorse about having sold his messaging app to Facebook (even though it made him ridiculously rich.) “I sold my users’ privacy to a larger benefit,” Acton, who left Facebook a year ago, told Forbes. “I made a choice and a compromise. And I live with that every day.” Acton said he hates targeted ads, a vision that clashed with Facebook’s plans for the app’s future. The interview came days after the co-founders of another Facebook-owned app, Instagram, said they were stepping down, amid reports of tensions.
Acton’s interview apparently irritated top Facebook exec David Marcus, the former head of Messenger, who wrote a personal post about it:
“Call me old-fashioned. But I find attacking the people and company that made you a billionaire, and went to an unprecedented extent to shield and accommodate you for years, low-class. It’s actually a whole new standard of low-class.”
Sep
27
Pitch Update: Macmillan, GSK, Open University, Avis
Posted in: UncategorizedMacmillan Cancer Support has a direct marketing brief out, while Avis has picked Collective London as its EMEA and APAC creative agency.
Sep
27
Two weeks to go until Media Week Awards 2018
Posted in: UncategorizedThe most prestigious awards in UK commercial media are fast approaching.
Sep
27
Spotify partners BBC Music event to offer live podcasts and masterclasses
Posted in: UncategorizedThis is the music-streaming service’s first collaboration with the event.
Sep
27
Refinery29 co-founders discuss their empire, their audience and their marriage
Posted in: Uncategorized
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
As half the team that co-founded Refinery 29, Phillipe von Borries and Piera Gelardi have spent the past 13 years building the brand from a cool-hunting blog for young women into a multimedia and events empire. A lot has changed since they launched in 2005, and in an era where new media brands come and go (or pivot and die), it is a testament to Refinery29with north of $125 million in funding in the bankthat it has survived and thrived.
It helps to know your audience.
Sep
27
Skateable outdoor ad spaces / La copie, un terrain glissant?
Posted in: Uncategorized |
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| THE ORIGINAL? Nike SB – 2006 Source : Coloribus Ag : Saatchi (Brazil) |
LESS ORIGINAL Quicksilver Bus Shelter Ramp – 2007 Source : Adsoftheworld Agency : Saatchi Copenhagen (Denmark) |
LESS ORIGINAL Drive Skate Shop – 2018 Source : Coloribus Agency : Rethink Vancouver (Canada) |
Sep
27
Campaign50: Sex and advertising over 50 years
Posted in: UncategorizedSex has always been a marketing aphrodisiac. If people really do think about it every seven seconds, it’s bound to sell, isn’t it?
Sep
27
Channel 4 rebrands digital channels to compete in 'cluttered' TV landscape
Posted in: UncategorizedThe ‘4’ becomes more prominent in the channels’ new idents to highlight their link to the wider network.
Sep
27
VML why and aaaaaaaargh?
Posted in: UncategorizedVMLY&R isn’t just a sicked-up bolus of alphabet spaghetti, it also has a human cost.
Sep
27
Wearable Bracelet Headphones – The Wraps Talk Series Headphones Can be Worn When Not in Use (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Wraps Talk Series Headphones are a stylish accessory option for consumers who are seeking to keep audio equipment on hand at all times to ensure they can listen to music or take calls throughout…
Sep
27
Corona Beer: Thug Chelero
Posted in: Uncategorized
August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better!
The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words ‘drink a beer’ are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call.
Sep
27
Pick of the Week: Freeview's British TV homage is a joyful escape
Posted in: UncategorizedThis well-paced, smile-inducing film references no fewer than 27 shows.
Sep
27
Turkey of the Week: OnTheMarket deserves the 'skip ad' button
Posted in: UncategorizedNever has the ‘skip ad’ button looked so essential.
Sep
27
Silent Wireless Breast Pumps – Elvie's Ultra-comfortable Design is Compatible with Nursing Bras (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Tech company Elvie launches a wireless breast pump that is designed to accommodate the needs of new mothers and make the breastfeeding experience as seamless as possible. For one, the product is…
Sep
27
Corona Beer: Thug Chelero
Posted in: Uncategorized
August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better!
The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words ‘drink a beer’ are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.