Hasta La Creative!

No esforço de manter-se vivo na disputa eterna que nutre contra o Instagram, o Snapchat segue desenvolvendo estratégias mirabolantes para atrair e manter seu público. A mais nova envolveu um passo inédito da empresa nas mídias mais mainstream, conforme a plataforma lançou o seu primeiro comercial televisivo de sua pequena História. A peça, que foi …

O post Snapchat lança o seu primeiro comercial para a televisão apareceu primeiro em B9.

Magic Leap has quietly begun sending its mysterious augmented reality headsets into the wild. A small group of software developers recently received devices at their offices, according to people familiar with the matter. But access to the gadget comes with an usual caveat: They must commit to keeping them in locked safes.

The Plantation, Florida-based startup is anxious about losing control. Magic Leap has gone to great lengths to maintain a cloud of secrecy around the product. The spread of devices is a prelude to the company’s plans to begin shipping kits to a wider population of developers, something it has promised to do later this year.

Magic Leap is the most prominent startup working on augmented reality, technology that makes it appear as though three-dimensional digital objects exist in the physical world. It has raised more than $2.3 billion, making it one of America’s top-funded tech startups in recent years. It’s developing and manufacturing parts for the headsets in facilities in Florida while seeking to create a software platform around it.

Continue reading at AdAge.com

A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s bold. And that’s exactly what Google did this weekend with its ads…

NBC’s Easter Sunday presentation of “Jesus Christ Superstar: Live in Concert” put up big numbers for a spring primetime broadcast, but when the dust clears, the network’s staging of the 1971 Broadway sensation will prove to be its lowest-rated musical yet.

According to preliminary Nielsen data, the nearly two-and-a-half-hour spectacle averaged 9.34 million viewers and a 1.7 in NBC’s target demo, which works out to around 2.2 million adults 18 to 49. And while that marks a significant improvement compared to the 0.8 demo NBC draws over the course of a typical post-NFL Sunday night, the “Superstar” deliveries paled in comparison to the network’s previous live musical events.

NBC Entertainment Chairman Bob Greenblatt revived the long-dormant format back in December 2013, when the Peacock’s broadcast of “The Sound of Music Live!” earned its stripes as the first live TV musical in 56 years. Starring Carrie Underwood as Maria von Trapp, the $10 million production was a smash success, drawing 18.6 million viewers and a 4.6 in the demo.

Continue reading at AdAge.com

Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO’s criticism of the social-media giant “extremely glib.”

Cook was asked about Facebook’s privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he “wouldn’t be in this situation” if he were in Zuckerberg’s shoes, in an interview with Recode and MSNBC. While Facebook makes money selling targeted advertisements based on user data, Apple’s profit comes from hardware products like the iPhone, iPad, and Mac.

Zuckerberg responded in an interview with Vox, published Monday: “I find that argumentthat if you’re not paying, that somehow we can’t care about youto be extremely glib and not at all aligned with the truth.”

Continue reading at AdAge.com

Avaliação deverá ser parecida com a do Periscope, feita por pessoas que não trabalham no Facebook

O post Facebook permitirá que usuários “apelem” em caso de posts erroneamente removidos apareceu primeiro em B9.