Brooks Barnes, who covers Hollywood for The New York Times, discussed how the tsunami of technology has forced the entertainment industry to change.
Marketers are finally fighting back against social media bots, according to The New York Times. As touching as it is to read about some acts of ethical behavior in the industry, from the broader perspective, marketers created the problem, and the solutions proposed in that article will not be enough to fix it. It’s like firing a gun at your chest and putting a Band-Aid over the wound.
While reporter Sapna Maheshwari signals out some heroes among agencies and technology firms, what’s missing is any reflection as to how influencer marketing got to this sorry state. I described some of that in Ad Age in 2016 in the column “How to Make a Bad Impression.” I blamed buyerswhether brands or agenciesfor caring about reach at the expense of any other context at all, such as frequency.
The column ended with a plea:
Today Cadreon, IPG Mediabrands’ ad-tech specialist unit, announced the promotion of its first female global CEO. Erica Schmidt takes on the role after previously serving as executive vice president and managing director of the shop’s North America division. “I feel tremendously proud, first and foremost,” Schmidt told Adweek. “Now more than ever as an industry…
When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online ads. The market was simply too saturated, with delivery services like Instacart, plus a fast-growing cadre of meal-kit delivery services. It was hard to cut through all the noise. We…
Arla Foods has appointed Leo Burnett London as digital agency of record for its speciality cheese brand Castello.
Heathrow Airport’s Terminal 5 is marking its 10th anniversary today. From sporting campaigns to a giant map of the world created with fresh flowers, Campaign looks back at some of the airport’s most memorable activations and openings.
High-street clothing retailer Harvey Nichols has called time on its 17-year relationship with Adam & Eve/DDB (and DDB before that). Campaign recalls five of the best ads, which include two Cannes Grands Prix winners.
Harvey Nichols has ended its 17-year relationship with Adam & Eve/DDB, following the appointment of Deborah Bee as group marketing and creative director.
Pretty Green is launching a creative production house to meet clients’ increased needs for content-focused experiences.
The fallout from the “Top Five” and “Bottom Five” email from The & Partnership poses difficult questions for the advertising industry.
Heathrow Airport is inviting passengers to help build a Lego birthday card to highlight the 10th anniversary of Terminal 5.
Getty Images has created an immersive exhibition highlighting the latest trends in visual arts.
World-renowned physicist Stephen Hawking has died aged 76. Campaign showcases his best-known work with brands over the years.
Account managers are the “key people who can translate our business” to their creative colleagues, Paul Pomroy, chief executive of McDonald’s UK, told an industry audience at the Oystercatchers club.
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Hasta la vista to The Most Interesting Man in the World. As Ad Age’s E.J. Schultz reports, Dos Equis is sidelining its famous character. The beer brand replaced the campaign’s longtime star, Jonathan Goldsmith, with French actor Augustin Legrand in 2016, and since then things have “not been the same,” as Schultz writes. The brand is debuting a new campaign from Droga5 called “Keep It Interesante,” which Schultz says is about the “kind of tall tales people might tell during a long night of drinking.” One spot strings together a bunch of wacky claims, including that Abraham Lincoln kept a bottle of Dos Equis under his top hat. And also, that Lou Ferrigno, ’70s and ’80s star of “The Incredible Hulk” TV show, is the brand’s founder.
From fear to ethics, SXSW is growing up and that gives us reasons to be hopeful.
Spotify is rolling out its self-service ad platform, Ad Studio, in public beta mode in the UK and Canada.
Sportswear brand Adidas is unveiling what it calls the UK’s first stadium-inspired concept store.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
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