Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A driver reacts rather badly to his passenger’s mispronunciation of the word “almond” in an ad for Snickers Almond. Quilted Northern, the toilet paper brand, serves up two ads advising us that their product is neither a robe nor a bouncy castle (despite sharing various qualities with robes and bouncy castles) and therefore shouldn’t be used like a robe or a bouncy castle. And Citi shows a dad having a great time with his kids right after (quickly) using the Citi mobile app, which is “designed for you to spend less time on it.”

Continue reading at AdAge.com

Robinsons launches its new Fruit Cordial range with the help of precocious youngster teaching an adult woman the ways of squash.

A touch of Snapchat and Instagram is coming to LinkedIn, as the professional network Tuesday announced the debut of filters and text styles for its members’ videos. LinkedIn said video is being shared 20 times more than other types of content. The professional network originally launched filters for events at the Grace Hopper Celebration last…

Tomorrow marks the start of spring. To celebrate it, German home improvement store Hornbach and its agency Heimat give us this mind-boggling piece of work. At first glance, it’s a mishmash of chaos and screaming, like a nightmare fueled by spaghetti westerns, Jean-Pierre Jeunet movies and a bad day at work. “Sweat It Out” depicts…

Google says it is fighting fake news from its search results to YouTube with new programs that will focus on credible media sources and vetting breaking news.

On Tuesday, the search giant announced initiatives including installing a “top news” section on YouTube for only “verified” media. Google made the announcement at an event with The Washington Post and The Financial Times in New York.

“Bad actors often target breaking news on Google platforms, increasing the likelihood that people are exposed to inaccurate content,” Google said in a blog post Tuesday attributed to Philipp Schindler, Google’s chief business officer. “So we’ve trained our systems to recognize these events and adjust our signals toward more authoritative content. There are comparable challenges on YouTube, and we’re taking a similar approach, highlighting relevant content from verified news sources in a ‘Top News’ shelf.”

Continue reading at AdAge.com

Google has launched News Initiative, an effort to help fight fake news, particularly around politics, and support news organisations from a technological standpoint.

WPP is reacting to top marketers’ calls for their agencies to change by delivering more agile and creatively-driven agency structures, Sir Martin Sorrell has told the ad industry.