Mar
02
Smyle Group increases experiential billings by 45%
Posted in: UncategorizedSmyle Group has increased its experiential billings by 45% over the past nine months, compared with the 12 months to June 2017.
Mar
02
What marketers need to know about the launches at MWC 2018
Posted in: UncategorizedHow will announcements from the likes of Samsung, Nokia and Huawei impact consumer behaviour?
Mar
02
Friday Wake-Up Call: Facebook Axes a Failed News Feed Experiment. And Twitter Asks For Help
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Is there “turmoil on Madison Avenue” because of changes afoot in the marketing industry? That’s how The Wall Street Journal describes the state of affairs in a headline wrapping up all of yesterday’s unsettling advertising news. First, weak financial results from WPP sent the stock plummeting; the company says net sales were down last year, and it predicts this year won’t bring any growth. Later in the day, when Procter & Gamble’s chief brand officer, Marc Pritchard, spoke at the Association of National Advertisers conference in Orlando, it was a reminder of the shifts in the marketing industry that are hurting players like WPP. As Ad Age’s Jack Neff writes, P&G has been streamlining its spending and has pledged to cut $1.2 billion in agency and production fees over five years. Pritchard also said the company has cut spending on big digital players by 20 to 50 percent even though they made progress on his demands a year ago that they cut out fraud and ensure brand safety.
Mar
02
Friday Wake-Up Call: Facebook Axes a Failed News Feed Experiment. And Twitter Asks For Help
Posted in: Uncategorized
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Is there “turmoil on Madison Avenue” because of changes afoot in the marketing industry? That’s how the Wall Street Journal describes the state of affairs in a headline wrapping up all of yesterday’s unsettling advertising news. First, weak financial results from WPP sent the stock plummeting; the company says net sales were down last year, and it predicts this year won’t bring any growth. Later in the day, when Procter & Gamble’s chief brand officer, Marc Pritchard, spoke at the Association of National Advertisers conference in Orlando, it was a reminder of the shifts in the marketing industry that are hurting players like WPP. As Ad Age’s Jack Neff writes, P&G has been streamlining its spending and has pledged to cut $1.2 billion in agency and production fees over five years. Pritchard also said the company has cut spending on big digital players by 20 to 50 percent even though they made progress on his demands a year ago that they cut out fraud and ensure brand safety.
Mar
02
Mobile World Congress: what mattered for brands this year
Posted in: UncategorizedMobile World Congress offered a vision of more personal brands truly powered by data. Ben Phillips, global head of mobile at MediaCom, unpacks the meaning.
Mar
02
Rosemary Water bounces back from ASA ban with glossy double-page ads
Posted in: UncategorizedBotanical drink No1 Rosemary Water has reinvented its advertising message, after its previous campaign was banned by the ad watchdog for disallowed health claims.
Mar
02
After the Oxfam and Unicef scandals, businesses should consider smaller charity partners
Posted in: UncategorizedPartnering with smaller charities poses challenges for large businesses, but can offer undiscovered benefits too, writes Dentsu Aegis Network’s global corporate social responsibility director
Mar
02
Funny advertising is no trivial pursuit, so why the serious face?
Posted in: UncategorizedChris Toumazis, planner at Ogilvy & Mather and one of Campaign’s 2017 Faces to Watch, shares his lessons from the ladder.
Mar
02
Beyond the headlines: key agency takeaways from Mobile World Congress
Posted in: UncategorizedMWC is poised to keep getting bigger every year as mobile truly comes to own digital, writes the chief executive of MBA.
Mar
02
Ergonomic Upright Travel Pillows – The 'Trtl Pillow' Offers Superior Support for Your Neck (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Trying to sleep on a plane ultimately means that your neck will become crooked to one side after you fall asleep and subsequently cause discomfort upon waking, so the ‘Trtl Pillow’ is…
Mar
02
'We saw an industry that didn't reflect society': How a new internship scheme is shaking up creative agencies
Posted in: UncategorizedInterns from a new placement programme explain how the industry must move from talk to action on diversity.
Mar
02
Google launches 'speed scorecard' to help brands advertise on mobile
Posted in: UncategorizedOn the heels of Mobile World Congress, Google has released two tools to help advertisers and agencies understand the importance of mobile optimisation.
Mar
02
Bauer Media to launch Alexa skills for all 69 of its radio brands
Posted in: UncategorizedBauer Media is launching Alexa skills for all of its 69 radio brands, starting with its national radio brands including KISS, Magic Radio and Absolute Radio.
Mar
02
Braincast 260 – Quadrinhos além dos super-heróis
Posted in: Uncategorized
As obras essenciais que transformaram HQs em literatura respeitada e influenciaram nossa cultura
> LEIA MAIS: Braincast 260 – Quadrinhos além dos super-heróis
Mar
02
Quézac: The Swing
Posted in: Uncategorized
Quézac comes back to basics. 20 years after the success of the film made in 1995 by Ridley Scott, the brand Quézac is reviving in communication with a new signature “Original Water of Lozère”.
New signature. New positioning. New campaign. The brand and its agency, Change, get rid of the dark and mysterious cultivated environment for years to pay tribute to one of the most accessible waters in terms of taste and price.
Place to the sweetness of life, to nature, to Lozère. Far from the hassle of modern society and its rhythm of life, the department is a real haven of peace. An authentic and preserved territory, ideal to relax.
A virgin territory, where the water of Quézac draws its strength and its purity. In Lozère, nothing has changed (or almost) since 1901. Not even the commercials. With Quézac and illustrations by Thomas Hayman, the beautiful advertising returns to the taste of the day.
The campaign will be deployed throughout the year (from March to October) in press, digital and event display.
With Quézac, Lozère is still sparkling.
Mar
02
Dubai Properties: 1/JBR – Not For Everyone
Posted in: Uncategorized
CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored. It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer.
INSIGHT: The truly affluent don’t like flashy displays of wealth, they prefer quiet understatement. Of course, this outlook on life goes against everything that Dubai stands for and is known for.
SOLUTION: To position 1JBR as a haven from the flash, gaudy, ostentatious world that most people in Dubai love. Because 1JBR is none of these things, it won’t appeal to the wanna-be try-hards who believe that gold taps and diamond chandeliers are the only way to prove wealth and status. So the strategy became less about focusing on mass attraction, and more about focusing on a slightly subversive selection strategy. Because 1JBR really isn’t for everyone.
Mar
02
Apex-Brasil é presença no SXSW 2018 e lança nova fase da campanha “Be Brasil” no festival
Posted in: Uncategorized
A Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil) estará presente na 25ª edição do South By Southwest (SXSW 2018) lançando uma nova etapa da campanha internacional “Be Brasil”, que promove a imagem do Brasil como parceiro de negócios no mercado internacional. Essa segunda fase está voltada à promoção da produção agrícola e alimentícia nacional e dos …
> LEIA MAIS: Apex-Brasil é presença no SXSW 2018 e lança nova fase da campanha “Be Brasil” no festival
Mar
02
“Operação Red Sparrow” é simplista no retrato do conflito ideológico entre Rússia e Estados Unidos
Posted in: Uncategorized
Homenageando filmes de espionagem, a obra não consegue se destacar por sua incapacidade de sair dos clichês
> LEIA MAIS: “Operação Red Sparrow” é simplista no retrato do conflito ideológico entre Rússia e Estados Unidos
Mar
02
President of TLC Is Picked to Lead the Discovery Channel
Posted in: UncategorizedNancy Daniels had led the TLC Network since 2013. She replaces Rich Ross, who had been the president of Discovery since 2014.
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