Smart Prague: Eco

Smart Prague Print Ad - Eco

Smart Prague is the vision of the city of Prague, which supports innovative projects improving the lives of citizens and visitors of the capital. State-of-the-art technologies are used in the project – a data platform, eco mobility, smart energy measurement or a virtual coupon for the city public transport. The visuals we delivered were featured in the SOFFA magazine.

Smart Prague: Energy

Smart Prague Print Ad - Energy

Smart Prague is the vision of the city of Prague, which supports innovative projects improving the lives of citizens and visitors of the capital. State-of-the-art technologies are used in the project – a data platform, eco mobility, smart energy measurement or a virtual coupon for the city public transport. The visuals we delivered were featured in the SOFFA magazine.

Smart Prague: Transportation

Smart Prague Print Ad - Transportation

Smart Prague is the vision of the city of Prague, which supports innovative projects improving the lives of citizens and visitors of the capital. State-of-the-art technologies are used in the project – a data platform, eco mobility, smart energy measurement or a virtual coupon for the city public transport. The visuals we delivered were featured in the SOFFA magazine.

Dom Diagnostic Clinic: Cancer Fighting Week – Lottery

Dom Diagnostic Clinic Print Ad - Cancer Fighting Week - Lottery

Dom + is a diagnostic clinic at São Luís, State of Maranhão. On February, the clinic made the Cancer fighting week, this project had the intention to develop people’s awareness of the importance with health care, make exams and see a doctor after any different sign. The campaign explores the idea that as soon you discover cancer, bigger are the cure chances.

Dom Diagnostic Clinic: Cancer Fighting Week – World Cup

Dom Diagnostic Clinic Print Ad - Cancer Fighting Week - World Cup

Dom + is a diagnostic clinic at São Luís, State of Maranhão. On February, the clinic made the Cancer fighting week, this project had the intention to develop people’s awareness of the importance with health care, make exams and see a doctor after any different sign. The campaign explores the idea that as soon you discover cancer, bigger are the cure chances.

The Blind Faith Upgrade

Video of The Blind Faith Upgrade – Accessible Tourism

Disney Picks Company Insider James Pitaro to Lead ESPN

Pitaro, who replaces John Skipper, faces the challenge of turning around slumping ratings and subscriber losses.

From Time’s Up to Inclusion Riders: Women Take Charge at the Oscars

Men won a vast majority of Oscars, but the night will go down as one in which women made it clear they would be doing and saying what they wanted.

On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s Brick-and-Mortar Obsession

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ? Is it a sign that limited access and appointment programming are gaining value in a world of endless availability? Or does it highlight…

How Jet Ski and Days Inn Ended Up in Jimmy Kimmel’s Biggest Oscars Gag

Advertisers paid as much as $2.8 million per 30-second spot to appear in last night’s Oscars, but two brands received the telecast’s biggest spotlight–and all without spending a dollar on an Academy Awards ad. Jet Ski and Days Inn both found themselves a featured part of Jimmy Kimmel’s biggest Oscars gag of the evening, as…

James Pitaro Is Named President of ESPN and Co-Chair for Disney Media Networks

Nearly 3 months after the abrupt resignation of John Skipper as president of ESPN, Disney has named its consumer products chief, James Pitaro, to head up the sports media behemoth. Pitaro, who has been chairman of Disney Consumer Products and Interactive Media, was also named co-chair of Disney Media Networks, a title also held by…

Lexus: Performance

Video of 2018 Lexus Command Performance Sales Event

Lexus: Craftsmanship

Video of 2018 Lexus Command Performance Sales Event: Craftsmanship

Lexus: LUV

Video of 2018 Lexus Command Performance Sales Event: Utility

Ukraine International Airlines: UIA Safety Film

No one wants awfully boring safety films. For this reason together with Ukraine animation artist Yuriy Motrych we crafted safety film in the style of Suprematism. What you are about to see is inspired with artworks of famous Ukrainian painter Kazimir Malevich who’s also regarded a founder of Suprematism. We released the safety video on February 23, 2018 which would have been Kazimir Malevich 140th birthday.

Video of UIA Safety Video

McDonald's: Flyers

Top 25 Customization Ideas in March – From Bespoke 18-String Guitars to Romantic Digital Tattoos (TOPLIST)

(TrendHunter.com) The top March 2018 customization ideas introduce a number of products that can be personalized before and after purchase, as well as next-gen services that help to offer individual solutions to mass…

A Not-So-New Bon Jovi Album Returns to No. 1, Thanks to Bundling

The practice of attaching a CD to concert tickets is a favorite of older rock bands. It helped Bon Jovi dethrone the “Black Panther” soundtrack after two weeks at the top.

Brookside Hopes 'Ballsy' Women Crave Its Chocolate


Brookside is targeting somewhat older women with a campaign centered around their “ballsy” pursuits, in a break from standard candy ads geared toward and starring younger consumers.

A campaign timed to break during National Women’s History Month features successful mature females that Brookside paints, in its largely black-and-white ads, as ballsy women pursuing their own passions, often after spending many years working and raising families.

“They can kind of turn and focus on themselves and really start to look at what they want to do with the second half of their life,” says Kriston Ohm, senior brand manager, Brookside, refrerring to both the women the brand covets as consumers and the women that appear in the ads.

Continue reading at AdAge.com

Rating This Year’s Oscars, From Movie Marketing to #MeToo

Last night’s Oscars were as exciting, unsurprising, tedious, engaging and ultimately debatable as just about every other year. There was the usual mix of new talent being ushered into the spotlight, established talent getting long-overdue recognition, winking humor from the hosts and presenters, overlong sequences and all the other elements go into the ceremony. As…