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| THE ORIGINAL? S.O.S Racisme – 2013 “Modern racism is still racism” Source : Les étoiles de la Pub – Prix du Jury Ad School : Sup de Pub Paris (France) |
LESS ORIGINAL Gesicht Zeigen NGO – 2018 “Fascism conquers the internet” Source : Horizont, New-Business.de Agency : Ogilvy & Mather Berlin (Germany) |
Twitter, Uber, Instagram, Slack, Airbnb: How many of these products were you using 10 years ago? None of them, unless you were an early adopter of Twitter, the only one of these founded prior to 2008. They now generate billions of dollars in revenue from billions of customersastounding value creation in under a decade. And they were founded by entrepreneurs under the age of 40, part of a new wave of creative makers who spotted market opportunities, applied their understanding of human behavior and anchored their services in mobile to create products that people now use on a daily basis.
I’ve spent most of my career immersed in startups, and surrounded by creative thinkers, curious inventors and innovative technologists passionate about changing the world. The rise of advanced manufacturing, cloud computing, artificial intelligence and blockchain has given birth to a new wave of business models. “New makers” are demonstrating savvy ways to leverage these technologies to create new markets and disrupt existing ones. Here are some of the new makers who inspire me.
The Scientist: Rana el Kaliouby, CEO, Affectiva
When high-street stalwart M&S wanted to use personalisation to improve the effectiveness of its targeted marketing, Planning-inc devised and implemented a plan to take the retailer’s rewards programme to the next level. The work was highly commended in the Targeting Excellence category at Campaign’s Marketing New Thinking Awards in 2017, held in association with Sky Media.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Speaking up, staging interventions and zero tolerance of excluding behaviour at every level: this is what changes work culture, says MediaCom’s chief transformation officer.
Rebalancing any organisation’s workforce is a lengthy and complicated process, but there are practical steps you can take now, says UsTwo London’s managing director.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
In our social media age, people spreading negativity from behind screens and keyboards are increasing exponentially. As the insurance that protects your optimism, Sonnet doesn’t want that to prevent you from living your best life. Introducing Sunny Sonnet. The optimist that we need and always deserved.
Campaign name: Sunny Sonnet
Media: Social, Twitter
Headline and copy text: The optimist we need and always deserved
Advertisers: Miami Ad School NY Students
Brand: Sonnet Insurance
Art Director: Alessandra Divizia
Copywriter: John Kim
The post Sonnet Insurance : Spec Work By Miami Ad School Students appeared first on DesiCreative.
Depois de “Ela”, que lhe rendeu o Oscar de Roteiro Original, diretor trabalha novamente com assistente virtual
O post Spike Jonze assina nova campanha para assistente virtual da Apple apareceu primeiro em B9.
You can’t put a condom on your USB, But you can have antivirus.
The Femmes en créa group invites the advertising industry to participate in the Equity Poker Tournament, taking place in Montreal on March 8, the next International Women’s Day. For the occasion, lg2 has created a version of poker in which the King and the Queen have the same value. For this special edition deck, they even share the same card.
Taking an early lead in ultrafast next-generation wireless technology can give players a strategic advantage.
If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek’s Elevate: AI summit on voice-powered discovery and ecommerce was would have dissuaded you of that notion. Think voice is the future? Not so fast, said Tom Goodwin, evp…
Moog Audio is a popular audio hi-fi shop known for high-end speakers and sound equipment, based out of Montreal and Toronto. To illustrate the difference in sound quality that high-end speaker deliver compared to average speakers, we created a illustrated campaign that highlights the main drawback of mediocre speakers: they filter out much of the richness of the sound, and you end up only hearing a fraction of the actual song.
Moog Audio is a popular audio hi-fi shop known for high-end speakers and sound equipment, based out of Montreal and Toronto. To illustrate the difference in sound quality that high-end speaker deliver compared to average speakers, we created a illustrated campaign that highlights the main drawback of mediocre speakers: they filter out much of the richness of the sound, and you end up only hearing a fraction of the actual song.
Moog Audio is a popular audio hi-fi shop known for high-end speakers and sound equipment, based out of Montreal and Toronto. To illustrate the difference in sound quality that high-end speaker deliver compared to average speakers, we created a illustrated campaign that highlights the main drawback of mediocre speakers: they filter out much of the richness of the sound, and you end up only hearing a fraction of the actual song.
The chain of record stores run by Russ Solomon, who died on Sunday at 92, defined the retail music business in the predigital era, with stars and fans embracing its slogan: “No Music, No Life.”
-MullenLowe tells viewers “Don’t Settle” in a rebranding campaign for Century 21 (video above).
-GE Appliances selected FCB Chicago as its creative agency of record, following a review.
-Hotels.com consolidated its North American media planning and buying business with MediaCom.
-Deutsch CCO Pete Favat, FCB global CCO Susan Credle and 72andSunny executive creative director Keith Cartwright turn into iconic artists in the Association of Independent Commercial Producers (AICP)’s call-for-entries.
-Connects agency drafted a morality clause for influencers.
-Wavemaker is launching a Women@Wavemaker initiative focused on supporting and empowering female employees.
-Baltimore agency Planit launched a “#rADicalwomen” social media campaign celebrating women’s contributions to the advertising and tech fields.
-Sibling Rivalry added Sandra Winther to its directorial roster.
Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies. The panels and presentations sparked lively discussions in The Boston Consulting Group office along the Hudson River–and on Twitter. Here’s a look at the event’s…
Artificial Intelligence is here, yes, but it’s important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek’s Elevate: AI summit. “This tech is still in its infancy,” Conversable CEO and founder Ben…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
