Flexible working, crèches, more generous maternity leave and tackling unconscious bias are just some of the changes that are helping Unilever attract more women, but Aline Santos wants to go further.
The Borne Charity, which supports research to prevent premature birth, has launched its Arctic Challenge with an event that shows the amount of kit needed to keep a small baby alive.
(TrendHunter.com) Honda debuted its compact electric vehicle concept for the second time at the 2018 Geneva Motor Show and it is described as “a Japanese plush toy made real.” The two-door “…
It’s true that yesterday was National Frozen Food Day, by the way. It debuted in 1984, and as NPR has noted, it’s an “unsung legacy” of former President Ronald Reagan.
Just briefly:
Backlash: Now that Walmart and Dick’s Sporting Goods raised the age limit for buying guns to 21, a 20-year-old from Oregon filed suit against them for age discrimination, The Oregonian reports.
Film
Audi
Advertising Agency:Selmore Creative Agency, Amsterdam, Netherlands
Creatives:Diederick Hillenius, Poppe Van Pelt, Zwier Veldhoen
Account:Tom Stoffels, Gijs De Bruijn
Production Company:Bonkers
Director:Bram Schouw
Executive Producer:Saskia Kok
Producer:Jan Jinek
Dp:Jasper Wolf
Production Designer:Rikke Jelier
Editors:Annelien Van Wijnbergen, Marc Bechtold
Offline Studio:Kapsalon
Post Production:Ambassadors
Vfx Producer:Jeroen van Es
Vfx Supervisor:Bas Moonen
Grading:Jean-Clement Soret, Mpc
Sound Studio:Soundcircus
Sound Technician:Feike De Wit
Final Mix:Ed Meijaard, Ambassadors
Music:Sebastiaan Roestenburg, Ambassadors
Print
Baby Bomba
Recently FCB Almaty officials have seized daring Cow thief. She had been intruding into warehouses and stores filled with cookies, strawberry and sweets, took everything in order to produce Baby Bomba delicious, milk cocktails. Our talented designers have created identikit picture of her. As for now she is on the loose. If you will find suspect’s location, buy it immediately.
How the cookie milk is made?
Advertising Agency:FCB Almaty, Kazakhstan
Creative Director:Konstantin Sobol
Creative Group Head:Ruslan Suleimanov
Art Directors:Sergey Starykh, Sergey Alexanin
Copywriter:Dauren Shubayev
3d Artist:Alexandr Lyan
Account Manager:Anastassia Matveyeva
Print
Fabrikant
Comfortable home and office furniture
Advertising Agency:Art.Lebedev Studio, Moscow, Russia
Chief Executive Officer:Artemy Lebedev
Creative Director:Alexandr Shtefanets
Photographer:Eugenia Filatova
Designer:Iskander Muhmadeev
Stylist:Maria Kluchnikova
Manager:Irina Aron
Film
Femmes en créa
The Femmes en créa group invites the advertising industry to participate in the Equity Poker Tournament, taking place in Montreal on March 8, the next International Women’s Day. For the occasion, lg2 has created a version of poker in which the King and the Queen have the same value. For this special edition deck, they even share the same card.
Advertising Agency:Lg2, Quebec City, Canada
Vicepresident:Luc Du Sault
Creative Director:Luc Du Sault
creative direction:Luc Du Sault
Creative:Andrée-Anne Hallé, Anthony Verge
Strategic Planning:Mireille Côté
Account Services:Mireille Côté, Felix Blanchet-Levesque
Illustration:Anthony Verge
Director:Eva Van Den Bulcke
DoP:Antoine Ryan
Photography:Antoine Ryan
Production House:Les Enfants, Céline Ceillier
Production:Les Enfants, Céline Ceillier
Postproduction:Fly
Sound Studio:BLVD, Frédéric Laurier
Engineering:BLVD, Frédéric Laurier
Editing:Gregory Kauffman
Product Management:Julie Pichette
Image Editing:David Boivin, Marie-Eve Roussy
Film
Globe Telecom
PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.
Advertising Agency:Publicis JimenezBasic, Manila, Philippines
Executive Creative Director:Trixie Diyco
Creative Director:Bia Fernandez-Famularcano
Art Director:Marielle Nones
Additional Credits:Christine Zapanta, Lianne Salcedo, Raffy Parcon
Film
Greenfield Natural Meat Co.
To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday.
Advertising Agency:Havas, Canada
Creative Director:Cory Eisentraut
Associate Creative Director:Brian Allen
Art Directors:Mariam Alqasim, James Pacitto
Copywriters:Michael Porfirio, Charlie Glassman
Group Account Director:Ryan Paton
Account Executive:Sarah Rosen
Photographer:Justin Poulsen
Editor:Renato Sorbara
Production Company:Nimble Content
Director:Brent Foster
Colour:Studio Feather
Sfx:Studio Feather
Channel 4, Crispin Porter + Bogusky and m/SIX have teamed up to create an interactive digital campaign that will see the Hotels.com brand’s mascot, Captain Obvious, blocking ads on All 4.
Moneysupermarket.com has split with Mother after seven years and is seeking a new creative agency.
Using Brian Blessed, Christmas and Facebook’s new AR platform, 360i Europe created a game for Lidl that transformed Brian Blessed into Christmas food.
Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party.
VCCP has been appointed as integrated creative agency for furniture brands Harveys and Bensons for Beds, following a competitive pitch.
Our tech columnist tried to skip digital news for a while. His old-school experiment led to three main conclusions.
Brands are under-investing in traditional media because they wrongly perceive that digital media is more effective at brand-building, according to a new report by Ebiquity for Radiocentre.
Before you can enter Docusign’s San Francisco-based headquarters, you have to sign in, but not with the traditional pen and paper. Instead there’s an iPad with a customized app to confirm with whom you are meeting, captures your email address and extracts a promise of non-disclosure via your electronic signature. Many Silicon Valley companies use a similar a tech-forward system; few do so as an unavoidable yet compelling demonstration of their actual business.
The reason for my visit to Docusign, a company whose e-signature applications are used by over 200 million worldwide, was to interview Scott Olrich, who promised a fresh perspective on the role of CMO. He did not disappoint. Believing strongly that marketing needs to put forth and drive a transformational vision, Olrich sited his work at Responsys, which he helped shift from an email company to a “marketing orchestration platform.” Though he did not provide the details of the transformation he’s initiating at Docusign, it was imminently clear that the company will soon provide much more than signature capture.
Daniele Schillaci, head of global sales and marketing at Nissan Motor Company, previews this week’s Geneva Motor Show.
Labour MP Stella Creasy’s complaint about Sainsbury’s new ‘Fairly Traded’ mark and scheme, which the supermarket launched last year as an alternative to Fairtrade certification, has been partly upheld by the ad watchdog.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
