Facebook’s Credit Her Campaign Will Debut on International Women’s Day

International Women’s Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women’s Day on the social network over the past three months, leading…

Shopper Behavior Intelligence Company Catalina Wants to Help Emerging Brands

Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business–targeting brands with $1 billion or less in annual revenue–with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention. Catalina…

Twitter Says It Is Implementing Measures to Prevent Crypto Scams


Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content.

Twitter is aware of cryptocurrency-related “manipulation,” and is implementing measures to “prevent these types of accounts from engaging with others in a deceptive manner,” a spokesman told Bloomberg, declining to elaborate further.

Facebook recently banned ads tied to cryptocurrencies, initial coin offerings and binary options, saying they were associated with misleading and deceptive practices. However cryptocurrency ads have still found their way onto Facebook.

Continue reading at AdAge.com

CAA: Making Bad Days Good. And Good Days Better.

When you finally book the time off to go on vacation, you want to make every moment count. When you book through CAA, you eliminate overwhelming decisions and uncertainty. You get to travel, enjoy and see the world like a local.

Video of Making Bad Days Good. And Good Days Better.

Vodafone: Raising Voices

Kids ask “why?” in Vodafone’s latest film for International Women’s Day.

Video of International Women’s Day 2018 – Raising Voices

Samara: Ideologies Can Cross Borders

Samara Print Ad - Ideologies Can Cross Borders

Samara is a non-partisan organization that aims to connect Canadian citizens with politics. It was targeted at a young generation of Canadians, since they are among the more important audiences that are open to having their minds and attitudes about politics and democracy changed.

Filli: Football

Filli Print Ad - Football

Love lulls after the month of love (February) because lovers tend to go back to the distractions that keep them away from their partners. In this campaign Filii, a brand that creates fun for families, seek to raise awareness on the need to love (go back to the job of loving) even after February.

Filli: Hangout

Filli Print Ad - Hangout

Love lulls after the month of love (February) because lovers tend to go back to the distractions that keep them away from their partners. In this campaign Filii, a brand that creates fun for families, seek to raise awareness on the need to love (go back to the job of loving) even after February.

John Williams vai parar de compor trilhas sonoras para “Star Wars”

John-Willims

Os tempos de mudança continuam dando sinais de vida na franquia “Star Wars”. Depois do departamento de som anunciar que aposentou o celebrado Wilhelm Scream de sua biblioteca sonora, agora é a vez de John Williams afirmar que sua passagem pela saga criada por George Lucas está com os dias contados. Isso pelo menos foi …

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Indústria de outdoors celebra o sucesso de “Três Anúncios Para um Crime” na temporada de premiações

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Ainda que tenha sido o filme mais divisivo da temporada, é inegável o sucesso de “Três Anúncios Para um Crime” no circuito de premiações. Grande vencedor do BAFTA e do SAG Awards, o longa de Martin McDonaugh também conseguiu se consagrar no Oscar do último domingo com duas estatuetas, levando nas categorias de Melhor Atriz …

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Vem aí “Jurassic World Alive”, o “Pokémon Go” de dinossauros

jurassicalive

Até que demorou, mas enfim começou a surgir alguma concorrência para “Pokémon Go”. Mais de um ano depois do lançamento e do sucesso estrondoso do mobile game de realidade aumentada da Niantic que permitia você ser um verdadeiro mestre Pokémon, a Ludia agora anuncia o “Jurassic World Alive”, jogo baseado na franquia-reboot “Jurassic World” que …

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Pôsteres de “Han Solo: Uma História Star Wars” são acusados de plágio

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“Han Solo: Uma História Star Wars” segue firme em sua ambição de se tornar o filme da franquia com a produção mais conturbada. Tendo a princípio deixado todo o rolo envolvendo troca de diretores, substituição de atores e refilmagens de última hora para trás, o filme assumido por Ron Howard encara agora acusações de plágio …

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Watch the Newest Ads on TV From Grubhub, Apple, Google and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple’s new HomePod gets a wonderfully surreal soft-sell thanks to a collaboration between two artists (Creativity’s Alexandra Jardine has the backstory: “FKA Twigs Dances Her Way Out of Depression in Spike Jonze’s Film for Apple”). Grubhub promotes its RestaurantHER initiative in suport of women restauranteurs. And Google serves up a fresh variation on its ongoing “Make Google do it” campaign that humorously hypes Google Assistant’s wide range of skills.

Continue reading at AdAge.com

Jack Daniel's Maker Warns That It May Be Victim of Trump Tariffs


President Donald Trump’s metal tariff proposal has roused an unexpected foe: the maker of Jack Daniel’s.

Brown-Forman Corp., which makes the iconic Tennessee whiskey, won’t feel much of a direct impact from the levies — its biggest drinks are packaged in glass, not cans. But American whiskey was drawn into the fire when the European Union announced it would retaliate with tit-for-tat tariffs on American goods, including bourbon, denim and motorcycles.

That’s led Brown-Forman to strongly oppose the tariffs, CEO Paul Varga said in a call with analysts on Wednesday.

Continue reading at AdAge.com

The Chaeli Campaign: Bet Chaeli Can't

Born with cerebral palsy, Chaeli is going to ride a horse five days. Bet she can’t do it? She wants you to. The more you bet, the more money she can raise for kids with disabilities.

Video of Bet Chaeli Can’t

Rotten Tomatoes: Visual Identity

Rotten Tomatoes Design Ad - Visual Identity
Rotten Tomatoes Design Ad - Visual Identity
Rotten Tomatoes Design Ad - Visual Identity
Rotten Tomatoes Design Ad - Visual Identity
Rotten Tomatoes Design Ad - Visual Identity
Rotten Tomatoes Design Ad - Visual Identity

Sephora: #MadeUpAndProud

Video of SEPHORA #MadeUpAndProud – Directed by Jay Bhansali – Veda Media House

Cindy Gallop turns fire on WPP over gender equality

Cindy Gallop, the champion of gender equality in the ad industry, has criticised WPP as part of a diatribe against the way the industry treats women.

Modern Luxury Fashion Collections – OFF-WHITE Teams Up with Byredo for Black and White Collaboration (GALLERY)

(TrendHunter.com) OFF-WHITE’s Virgil Abloh is collaborating with fragrance label Byredo on a unisex black and white modern luxury fashion collection, dubbed ‘Elevator Music.’ The name references…

The Parkland Students’ Social Media Story Is More Nuanced Than a Tweet

The activist students of Stoneman Douglas, where 17 people were killed last month, are social media naturals. But it’s not as simple as it seems, and not without costs.