If an organisation wants to tell everyone about its attitude to women, today’s the day, so Campaign presents a round-up of who’s talking, what they’re saying (or better doing) and how well they’re saying it.
MoneySupermarket.com and Magnet have kicked off ad agency reviews, while The Brooklyn Brothers and VCCP have picked up new accounts this week.
Esquire, the men’s title owned by Hearst, has launched a one-day event aimed at “inspiring the next generation of entrepreneurs”.
All loaded and ripe with irony, this 1967 Mattel print ad unabashedly pitched a toy assault weapon to your average preteen boy, a kid who had likely grown up playing with toy guns (and holsters) as an outgrowth of watching shoot-’em-up TV shows like “Gunsmoke.”
But by the mid-’60s, Westerns had fallen out of favor as the Vietnam War escalated. Barbie-maker Mattel was branching out from the doll’s similarly sophisticated plastics engineering to mass-produce “authentic-looking” toy weapons, and decided to create facsimiles of the M-16 gun that troops were using out in the jungle.
The real weapon was originally designed by Eugene Stoner of Armalite as the AR-15, a variation of which, police say, Nikolas Cruz used to murder 17 people at Marjory Stoneman Douglas High School.
It’s time for us to eradicate abuse and empower all women and girls to achieve their incredible potential – and brands have a big role to play, writes Unilever’s Esther Marshall
(TrendHunter.com) Rocketbook, the company behind a collection of reusable, cloud-connected manual notebooks, has announced the release of its newest product, the Everlast Mini, on Indiegogo. The pocket notebook…
Some guests appeared bewildered by the location for the ISBA conference but fortunately silver service rather than pie and mash was on offer.
To celebrate International Women’s Day Campaign selects the best examples of advertising that has challenged gender stereotypes.
When you have to add a #sarcasm hashtag to your marketing campaign it is safe to assume that you have missed the mark.
Jeremy Lee picks Uncommon’s debut work for Ovo Energy.
Vicki Maguire and Caroline Pay might be reluctant role models, but they offer a glimpse of a fearless future for advertising, free of uniformity.
The Young Creative Council is launching a database of female creative talent to celebrate International Women’s Day.
For International Women’s Day Campaign’s staff name women who have personally inspired us in the advertising and marketing industries.
Let’s stop teaching that the solution to inequality is to deny our instincts and numb our emotional intelligence, says BBH London’s strategy partner.
Unilever has said its growing in-house creative agency, U-Studios, is now “faster and around 30% cheaper than external agencies”, giving it savings it plans to reinvest in marketing.
(TrendHunter.com) The Nixon ‘Regulus’ timepiece has been developed with help from special operations personnel to ensure that it meets the needs of wearers in harsh conditions. The watch features a fiber…
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In a world that has been male-dominated for centuries, gender bias and discrimination has seeped into our cultural fabric and rule our entire lives.
How often have you heard boys being told ‘Don’t cry like a girl’? How often have you thought men look ‘cool’ in shorts while girls look ‘hot’? Have you ever thought why children always take on the father’s surname? The phrase ‘working-mom’ is popular, but not so with ‘working-dads’? Why are daughters barred from performing the last rites of their parents?
Our daily life is strewn with many such small mindless examples of such bias. Simple acts that come naturally, are often sub-consciously guided by the male way of thinking.
Even Women’s Day is the same. It’s a 24-hours carnival to make women feel at the top of the world. Social media gets flooded with dollops of praise for women and gender equality. But on the strike of the midnight hour, the world goes back to its normal ways of bias and discrimination.
PC Chandra Jewellers, a brand that stands for the modern empowered women, decided to change this pseudo-narrative of equality. We went out and spoke to women across the city about bias and discrimination that they face in their day to day lives. They poured their heart out. Most of them spoke about the small, small instances of unconscious gender bias that have become a part of our daily lives. We collected the interviews in an appeal video with a clarion call to #UncelebrateWomensDay.
Credits
Client: PC Chandra Jewellers
Agency: JWT Kolkata
Chief Creative Officer: Senthil Kumar
VP & ECD: Arjun Mukherjee
Creative Director: Moeinuk Sengupta, Nabendu Saha, Tandra Chakravarty
VP & EBD: Ayan Chakraborty
Client Servicing: Sreeparna Gupta, Sushmita Byapari
Production House: Made in Calcutta
Directed by: Abhishek Sinha
D.O.P: Mrinmoy Nandi
Editor: Arghyakamal Mitra
Music: Gaurab Chatterjee
Location Sound: Rakesh Banerjee
Sound Design & Mixing: Amit Kumar Dutta
Colourist: Ritajit Raychaudhuri
Make-up: Ujjwal Dutta
Special Thanks to: Chandreyee Ghosh, Paroma Banerjee, Anisha Mandal, Sarmishta Pandey, Koyel Nath Goswami, Akansha Ghoshal, Brinda Biswas, Sakhi Ray, Sayasi Ghosh and Ayushi Haldar.
The post Uncelebrate Women’s Day : PC Chandra Jewellers by JWT Kolkata appeared first on DesiCreative.
Se você ainda não está tão familiarizado com um mundo onde assistentes virtuais facilitam (e comandam) boa parte do seu dia, essa notícia vai parecer ainda mais bizarra do que ela realmente é. A Amazon confirmou ao site The Verge que a sua assistente virtual, a Alexa, está rindo da cara de seus usuários. É …
O post Amazon confirma que Alexa está rindo da cara das pessoas (e eles pretendem arrumar isso) apareceu primeiro em B9.
Empresa garante que não vai exportar para outros países…
O post Coca-Cola vai lançar sua primeira bebida alcoólica no Japão apareceu primeiro em B9.
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