Comédias, dramas, suspenses, aventuras inéditas e exclusivas contadas por brasileiras comuns e protagonistas de suas vidas
O post Dia Internacional da Mulher: Telecine apresenta mulheres reais que renderiam roteiros de cinema apareceu primeiro em B9.
No Brasil, mulheres representam apenas 20% dos profissionais de TI
O post As seis mulheres mais poderosas da tecnologia apareceu primeiro em B9.
Compartilharemos o maior evento de inovação do mundo em textos, fotos, vídeos, stories, podcast e transmissões ao vivo. Para começar: “Westworld”
O post SXSW 2018: Em parceria com Bradesco, o B9 vai trazer os temas mais quentes do festival até você apareceu primeiro em B9.
Conceito da peça lembra bastante o do atual comercial da Itaipava
O post Coca-Cola adota dancinha em nova campanha asiática, e nós já vimos algo bem parecido aqui no Brasil apareceu primeiro em B9.
Mitzi Angel, the publisher of Faber & Faber in London, will take over at FSG from Jonathan Galassi, who will remain as president.
Mary Anne Hobbs, who worked at the British music newspaper in its heyday, reflects on what we’ll miss when the title stops publishing in print.
-HP invites girls to “Follow Your Dreams” with its in-house International Women’s Day spot (video above).
-Why go to SXSW this year? Teleporting sushi.
-Grey London co-CCOs Vicki Maguire and Caroline Pay look back at their experience one year in.
-Royal Bank of Scotland to its media agency: we will fire your asses like THAT!
-Go home, Japanese Coke, you’re drunk.
-Campaign lists six women who smashed stereotypes in advertising.
-The Drum talks with women about their experiences in advertising during previous decades.
When it comes to the kids upfront, Cartoon Network doesn’t throw big events like competitors Disney and Nickelodeon. Instead, the network prefers to let its slate do the talking. And as Cartoon Network president Christina Miller and her team participate in their annual upfront roadshow, they are sharing a lineup of new animated series, podcasts…
Great social media customer service has a strong impact on a business’ bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to improve services and benchmark against your competitors. Done poorly, and you will be faced with spending precious resources digging your brand…
A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache of the so-called “Tide Pod challenge” in the weeks leading up to the game, Super Bowl Sunday was the kind…
Media companies have been adding ecommerce to the list of revenue sources that can compensate for print advertising declines, Campaign’s Digital Media Strategies conference heard this morning.
Should the Hi-de-Hi! nation try and compete with Instagram holiday perfection, or get real about the fun of staycationing, asks the Above + Beyond chief executive.
Tiffany Warren, the chief diversity officer for Omnicom Group, said she believes “this time is different” for dealing with sexual harassment and inequality within the advertising industry and pledged to support victims of harassment.
Amnesty International UK, the human rights organisation, is showcasing family life to highlight the importance of reuniting refugee families with a “living installation”.
In this moment of #MeToo, when the theme of women’s empowerment weaves through a host of marketing campaigns (see this year’s Oscars ads from Nest and Twitter), it’s no surprise that brands are pushing similar initiatives around International Women’s Day on March 8. Marketers including Mattel, McDonald’s and Etsy are marking the occasion with campaigns or merchandise. Google created a Doodle sharing women’s stories and inviting contributions. And Old Navy, Keds and WeWork are hosting Women’s Day events in New York City. Check out some of what to expect, below:
Meet Role Model Barbie
Danone picked WPP’s Wavemaker as its media agency in North America as the yogurt maker aims to better reach consumers, especially younger ones buying plant-based and organic fare.
The selection comes in the wake of Danone’s acquisition of WhiteWave Foods in a $10 billion deal in April 2017.
The assignment covers the Danone portfolio across the United States and Canada, including DanoneWave’s dairy- and plant-based foods and beverages and Danone Waters of America, which markets the Evian brand.
Danone picked WPP’s Wavemaker as its media agency in North America as the yogurt maker aims to better reach consumers, especially younger ones buying plant-based and organic fare.
The selection comes in the wake of Danone’s acquisition of WhiteWave Foods in a $10 billion deal in April 2017.
The assignment covers the Danone portfolio across the United States and Canada, including DanoneWave’s dairy- and plant-based foods and beverages and Danone Waters of America, which markets the Evian brand.
Another round of Snapchat layoffs
Snap Inc. is planning more layoffs, the Cheddar streaming news service reports. The report, quoting an unnamed source, says the cuts “will affect less than 10% of Snap’s engineering department and number around 100 people.” The company didn’t comment. If confirmed it would be the third, and biggest, round of layoffs at the Snapchat parent, which had over 3,000 employees as of the end of 2017. Incidentally, Cheddar has broken news about Snapchat before; it recently reported that secrecy-obsessed Snapchat was threatening lawsuits or jail time for employees who leak information to the media. Maybe Cheddar has a tale to tell about the leaks it’s getting, something that involves secret meetings with a source in a parking garage, la Woodward and Bernstein.
Spiked Coke
A major new awards scheme that recognises the best campaigns with good causes at their heart has been launched by PRWeek, Campaign and Third Sector.
To celebrate International Women’s Day Mother held an event to provide practical support for women looking to return to work, here is what they learned.
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