Jan
11
Magazines are reaching a tipping point this year
Posted in: UncategorizedPerceptions of trust and a climate of innovation will continue to make magazines an attractive proposition for brands.
Jan
11
Campaign Diary: It's 'Lights, camera, Frampton!' as exciting new YouTube channel launches
Posted in: UncategorizedHavas’ former UK media chief launches on yet another social media channel, while RPM treks to the South Pole taking along Campaign.
Jan
11
Paul Gubbins joins Unruly UK as programmatic lead
Posted in: UncategorizedVideo ad tech company Unruly has hired Paul Gubbins as its UK programmatic lead.
Jan
11
Turkey of the week: On the Beach's sandcastle man is one big 'why?'
Posted in: UncategorizedBrittaney Kiefer is puzzled by the strategy behind On the Beach’s ad campaign.
Jan
11
Pick of the week: Tinder's colourful animation takes dating back to basics
Posted in: UncategorizedJames Page enjoys how Tinder’s ad tackles class divide, homophobia and other issues getting in the way of relationships.
Jan
11
Power 100 Next Generation 2018: meet marketing's rising stars
Posted in: UncategorizedWho better to predict the future of marketing than the next generation of talent. This year’s top rising stars share their thoughts on the industry and the challenges that lie ahead.
Jan
11
On Soccer: Michael Eisner Sketches a Happy Ending for Portsmouth F.C.
Posted in: UncategorizedEisner, the former Disney chairman, bought Portsmouth F.C., a proud club fallen on hard times, in part by persuading its fan-owners that their club was a fairy tale in the making.
Jan
11
Moira Donegan Says She Created List of Men in Media Accused of Misconduct
Posted in: UncategorizedMs. Donegan said she created the list for women in the media industry to document what many discussed in private: the names of men to stay away from.
Jan
11
The Barbie Mystique
Posted in: Uncategorized
In the 1959 TV spot introducing Mattel’s Barbie, the doll is at the top of a staircase, as if to be worshiped like a religious figure, and dressed in a body-obscuring gownas a bride.
The sanctified vibe was a lie, concocted by Ernest Dichter (hired by Mattel’s then-agency, Carson/
Roberts L.A.) to veil the doll’s semi-pornographic roots. Barbie started life as Bild Lilli, a German call girl character made into a gag gift for men. Dichter positioned her as a teenage fashion model who embodied a culture focused on grooming and appearance. It did the job, with 350,000 dolls sold the first year. And the need for actualnot pasted onclothing not only expanded Mattel’s coffers, but allowed for the growth of her multiple identities.
Jan
11
Big Game Punting: Super Bowl Scores $5.4 Billion in Ad Spending Over 52 Years
Posted in: Uncategorized
When Super Bowl LII is a wrap on Feb. 4, marketers will have spent a total of some $5.4 billion advertising in the game’s first 52 years.
Ad spending for commercials during NBC’s Super Bowl LII broadcast is running in the ballpark of $419 million, according to Ad Age Datacenter’s estimate. If the average price of a 30-second spot in the game didn’t rise appreciably between 2017 and 2018, broadcasters can take solace in the fact that the latest Super Bowl more than doubled marketers’ outlay as recently as 2010.
Even more striking: The Super Bowl alone this year will capture about 2.5% of broadcast network advertising for the entire year, double its share in 2010.
Jan
11
Kristof Fahy joins Hostelworld as customer chief
Posted in: UncategorizedFormer Ladbrokes Coral marketing boss Kristof Fahy has joined booking website Hostelworld as its first chief customer officer.
Jan
11
Tech-Infused Vintage Concept Vehicles – Volkswagen I.D Buzz Combines Retro Design with Technology
Posted in: Uncategorized
(TrendHunter.com) The luxury of driving a gorgeous vintage car is often trumped by the technological advancements of modern vehicles, but the newly introduced Volkswagen I.D Buzz- a concept vehicle showcased at CES…
Jan
11
Pitch update: Tourism Ireland creates agency shortlist, plus General Mills, Hovis, and more
Posted in: UncategorizedKeep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.
Jan
11
Browsing: 9 to 5 Dressing, Updated for 2018
Posted in: UncategorizedIn honor of the film “The Post,” an ode to 1970s office wear.
Jan
11
2 Journalists, at Fox and Washington Post, Are Accused of Misconduct
Posted in: UncategorizedJames Rosen, a Washington correspondent, left Fox News last month, and Joel Achenbach, a Washington Post reporter, received a 90-day suspension on Wednesday.
Jan
11
Purge of Kevin Spacey Gives ‘All the Money in the World’ a Pay Problem
Posted in: UncategorizedMark Wahlberg received $1.5 million for reshoots of the kidnapping drama after it cut out the disgraced Spacey. Michelle Williams got just a small per diem.
Jan
11
Egypt Opens Criminal Inquiry Over New York Times Article
Posted in: UncategorizedThe Times reported on a secret effort by Egyptian intelligence to sway public opinion on Jerusalem. Officials say the article hurt national security.
Jan
11
Wednesday Odds and Ends
Posted in: Uncategorized-Mayhem is officially back, since you already have “Broken Resolutions,” in Leo Burnett Chicago’s “Mayhem Resolutions” follow-up spot for Allstate (video above).
-Audio company Monster Products will make its Super Bowl debut with a spot starring Iggy Azalea.
-Adweek lists “the 4 Creative Agencies That Ruled YouTube in 2017.”
-Tinderflint added Rob Smith to its directorial roster.
-MediaPost takes a look at three merging agency models.
-Toronto-based creative agency Tendril appointed Sarah Arruda as executive producer and Matt Jakob as creative director.
Jan
11
Blue Dragon Sweet Chilli Sauce: Keep Exploring
Posted in: Uncategorized
Jan
11
The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram
Posted in: UncategorizedFacebook users rang in the holiday season in style, as Christmas Eve and New Year’s Day were the hottest of Facebook IQ’s Hot Topics on Facebook and Instagram in December. Football dominated the sports Hot Topics on both social networks, as Facebook users talked up three National Football League teams–the Carolina Panthers, New England Patriots…
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