Credit: HQ Trivia via Twitter
Scott Rogowsky’s fans were not amused that he spent his week at CES.
The affable host of HQ Trivia (a live in-app show that airs twice a day on weekdays, once on weekend days) typically spends his afternoons in the SoHo studio where his face is beamed out to hundreds of thousands of players, who compete for cash prizes.
FuboTV hopes to score big with advertisers following a partnership with video ad-serving platform SpotX, announced on Tuesday.
The internet TV service, which focuses on sports, says its inventory is now available to purchase programmatically, a first for the company. Fubo previously made money off its content through subscriptions, but quietly turned on ads this past summer, when the partnership was formed.
Although rivals like Dish Network’s Sling TV already made such offerings, Fubo’s announcement is significant because its audience mainly watches live sports. Delivering addressable ads for live sports is far more difficult when compared to scheduled broadcasts, Andy Hammond, VP of sales at Fubo, says.
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The gates are opening
Stella Artois is the first big-game brand to reveal its creative for Super Bowl LIIa spot starring Matt Damon promoting Water.org. Watch it here.
Marketers around the world following the Consumer Electronics Show this year might have been wondering whether to double down in their dealings with Google or Amazon. But any product manufacturer that is focused on its long-term relevance needs to be praying Samsung’s approach is the one that wins out in the end.
The press coverage coming out of CES 2018 this month made it seem like Google and Amazon were all that mattered at the show. Google’s marketing blitz, featuring flashy digital billboards outside hotels such as the Cosmopolitan (a haven for marketers) and 20-foot-tall voice-activated prize machines led some to name it the show’s unofficial champion. TechCrunch gushed before the show started, “Google Has Planted Its Flag at CES,” while the show concluded with Recode wondering, “Did Google Assistant Win CES 2018?” The coverage of the Google-Amazon rivalry was everywhere, with Wired saying that “the war is on,” Yahoo Finance describing how the two “duke it out” and Mashable declaring that the “arms race is heating up.” If that was the top story at CES, it was a very slow year given that Amazon released its Echo in 2014, and Google released its Home hardware and Assistant software in 2016. I kept reading the coverage and wondering if the press only now discovered that the two U.S. technology titans compete with each other.
What’s particularly disappointing with the coverage is that while some outlets took the liberty of decrying Apple’s lack of visibility at CES, they neglected to mention Samsung’s strategy as an alternative. Consider The New York Times, which answered readers’ mail. In addressing a question about Apple, the Times wrote, “This year, Apple doesn’t seem very relevant here. The show now revolves around Amazon and Google and their battle for domination with voice assistants.” Those two may be the biggest winners, but they’re not the only options.
The Dallas Mavericks are getting on the cryptocurrency bandwagon.
Mavericks owner and tech entrepreneur Mark Cuban tweeted “next season” after a Twitter user asked him Tuesday when fans of the National Basketball Association team would be able to purchase tickets with Bitcoin.
“True,” Cuban answered to an emailed question from Bloomberg News on whether the team would accept Bitcoin payments. “And we will be taking Ether as well. As far as tokens, we will be taking tokens originated by companies we have business relationships.”
Richard Tuckett, client services director at Oliver, has joined brand experience agency Collider in the same role.
The big question isn’t which AI, but rather, will brands find it harder to reach customers directly?
Anchor, the Arla Foods butter brand, is reviewing its advertising account.
Starbucks has kicked off a search for its first European-wide customer engagement agency.
(TrendHunter.com) CES 2018 was a marvelous display of all the future tech we can expect—and while each gadget, app, peripheral and vehicle is innovative in its own way, there is something to be said about those…
(TrendHunter.com) These personalized product experiences range from customized whiskey blends to in-store sneaker creators like the ‘Nike Makers Experience’—a kiosk that allows consumers to create…
(TrendHunter.com) ‘The Rolling Huts’ designed by Tom Kunig; a Seattle-based architect, are a modern camping alternative. The huts are a group of six modern tiny homes that give guests the privacy of…
(TrendHunter.com) Mercedes-Benz debuted its 2019 G550 and the Detroit Auto Show, adding modern technology to its classic vintage SUVs.
The G-Wagen is a favorite among the upmarket consumer, as it offers a retro-…
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Chanukah the “Jewish Christmas.”
Sufganiyot is a Jewish doughnut and it’s a traditional food/dessert eaten at Chanukah the “Jewish Christmas.”
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