Ebay seeks second European agency in a year after VCCP split
Posted in: UncategorizedEbay is looking for a supporting executing agency for Europe, less than a year after it appointed VCCP as lead creative agency for the continent.
Ebay is looking for a supporting executing agency for Europe, less than a year after it appointed VCCP as lead creative agency for the continent.
Mark Singleton has left his role at Paddy Power Betfair to take the top marketing job at Photobox.
Ben & Jerry’s has created a “carnival and ride” experience in Los Angeles as it launches new varieties for its Pint Slice ice cream bars.
About the boy in H&M’s ‘monkey hoodie’ ad
Swedish retailer H&M has faced an uproar since it put a black 5-year-old model, Liam Mango, in a hoodie that read “coolest monkey in the jungle.” The ad appeared in the UK, but the backlash over its racial insensitivity spread as far as South Africa, where protesters trashed several stores and the brand shuttered its shops. H&M has apologized for what it called “a poorly judged product and image.” Now the child model’s mother, Terry Mango, has told the BBC that the family had moved out of their home in Stockholm because of security concerns. She didn’t give specifics on the concerns, but she mentioned the South Africa demonstrations as a factor. Terry Mango has faced criticism for saying she didn’t see the hoodie as racist. “I respect other people’s opinion on the issue,” Mango was quoted as telling the BBC. “I know racism exists, but does the shirt to me speak racism? No it doesn’t.” How does much does her son know about the uproar over the ad? Nothing, she says: “I just want him to have innocence.”
Just briefly:
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Direct Line is creating its first ever augmented reality activation to show how much damage can be done to a home with a burst pipe.
Apple gave us the modern smartphone. Now, it can create a new take on the device by encouraging us to use it more deliberately — and a lot less.
Want better ideas for problem solving in 2018? You will need to get outside your comfort zone, just like Steven Spielberg.
The Paralympics broadcaster used its in-house agency 4Creative to create an accessible, positive campaign that made people more comfortable with disability and expanded the audience for its coverage of the Rio Games. The work won the Cultural Shift category at Campaign’s Marketing New Thinking Awards, held in association with Sky Media.
Last week, Facebook announced that it would be changing its news feed algorithm to favour social engagements over brands and publishers.
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany.
The Awl’s publisher said “a steady decline in direct sales” was to blame. For years, the websites featured intelligent writing on eclectic subjects.
Creative Director Andy Brown has joined Jogger’s Western US office, from London.
A little girl’s poor lost animated piggy bank gets put back together and comes back to life in this surprisingly touching story about a bank who treats your money with respect.
Credit: HQ Trivia via Twitter
Scott Rogowsky’s fans were not amused that he spent his week at CES.
The affable host of HQ Trivia (a live in-app show that airs twice a day on weekdays, once on weekend days) typically spends his afternoons in the SoHo studio where his face is beamed out to hundreds of thousands of players, who compete for cash prizes.