Clients will be frustrated if their agency chiefs have their head buried in the sands of future tech, while their feet touch too lightly on the ground of current business issues, warns Goodstuff’s planning partner.
A long, long time ago, nature found a way to preserve DNA. Around 40 million years later, some engineers built a car as never before.
Pulse Films is thrilled to announce the signing of Academy Award winning director James Marsh to its director roster for global representation.
(TrendHunter.com) goop G. Sport introduces a new collection of athleisure from Gwyneth Paltrow’s holistic lifestyle brand that boasts functional and fashion-forward pieces that could easily be incorporated into…
“It’s still just an egg, but there’s much more culinary expertise to it now,” says Hollander.
Panera previously used fresh eggs but placed them in the quick-serve industry’s ubiquitous rings to get that perfect circular shape meant for sandwiches. McDonald’s cracks eggs into such rings for cooking.
While Panera’s marketing isn’t calling out competitors by name, it says it reviewed products at chains including Burger King, Dunkin’ Donuts, Starbucks and Taco Bell.
I used to say that the account person is an octopus, juggling many functions and departments, at the heart of the agency touching every department. But even that simple description of the role has evolved.
Here’s a trip back in time to chart out how the account manager role morphed into what it is today:
The Jack of all trades
Moira Donegan started the online spreadsheet of men in the media industry accused of sexual harassment. She spoke with The Times about why she created it and what her life has been like since.
Moira Donegan sits down for her first on-camera interview since revealing her identity as the woman behind the spreadsheet.
KIND partnered with Funny Or Die and Anna Faris to read mean reviews about KIND’s competitors.
FAR stands for the Fund For Armenian Relief, an organization dedicated to ensuring the future for this country still suffering from the ravaged of an earthquake that happened in 1988, as well as t
In episode 2 of Go Far, branded content for the Fund for Armenian Relief, Armenian-American Arrmene Piper-Yapoujian explores the deeper, more spiritual side of Armenia, as well as its cuisine.
Editorial company/creative collective WAX and London-based editorial studio The Quarry have aligned their respective creative talent and resources to bring The Quarry’s editors to the US market.
FAR stands for the Fund For Armenian Relief, an organization dedicated to ensuring the future for Armenia.
Lucas Zanotto directs this fun spot that is a celebration of Pilot Pens and their 100th anniversary. Lots of fun stuff and colors going on here.
Strike Anywhere, the LA and San Francisco-based production company known for its focus on storytelling, adds comedic director Aaron Beckum to its talented roster.
(TrendHunter.com) Doctoral Exchange is aiming to alleviate the effects of overpopulation in Hong Kong through a proposed “floating offshore community”—a conceptual design that offers ample living…
New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA, IPA, ISBA, Royal Mail and Whistl.
-Agency Roundhouse launched this “What Makes a Classic” spot for Reebok starring Ariana Grande, Lil Yachty and Gigi Hadid (video above).
–Bill Hader is starring in Pringles’ debut Super Bowl spot, while GoDaddy is skipping Super Bowl LII.
-Mars launched a review of its over $3.4 billion media business as it seeks to consolidate with a single partner.
-Huge president and CMO Jeff Brooks left the digital agency to join mattress company (and Huge client) Casper as chief marketing officer.
-Digiday examines how movie theater-subscription service MoviePass is using location data for its advertising platform.
-Osborn Barr (O+B), an agency with office sin St. Louis, Kansas City and Nashville, promoted Nicole Phillips to senior vice president, account management, insights and data, Adnan Sabic to chief creative officer, Zach Arnold to executive creative director; and Neil Caskey to executive vice president of client strategy.
-Prosper Group added Chevon Hicks to its team of strategic advisors.
(TrendHunter.com) ‘Yellow Door House’, a beach house designed for tourists visiting the beautiful Costa Rican countryside, employs a generally staid color scheme, but the flourishes of chromaticism…
(TrendHunter.com) Being a teenager is often synonymous with being a night owl so one company has created a collection of hybrid furniture for teenagers, that’s designed to give them a space to hang out after…
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