The best Twitter brand campaigns of 2017 and why they worked

Twitter reveals insights from the best social campaigns in 2017 and finds they included three key components: video, live and simple creativity.

What Pedro Martin-Calero learned in his first year as a director

One of the ad industry’s hottest directing talents has made work for Honda, BT Sport and Trainline just one year into the job. He tells Campaign what he’s learned along the way.

From transparency to equality, why P&G's Marc Pritchard is a nominee for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers’ Global Marketer of the Year award. Read on to find out how to vote and why Procter & Gamble’s chief brand officer is on the list.

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers’ Global Marketer of the Year award. Read on to find out how to vote and why Mastercard’s chief marketing & communications officer and president of healthcare business has made the cut.

“Três Anúncios Para um Crime” é o grande vencedor do SAG Awards

Foi realizada na noite deste domingo (21) o Screen Actor Guild Awards, cerimônia anual promovida pelo Sindicato de Atores de Hollywood que premia as melhores atuações da indústria do entretenimento no cinema e na televisão. Com a esmagadora maioria dos votantes também participando do processo de votação do Oscar, a premiação é um dos grandes …

> LEIA MAIS: “Três Anúncios Para um Crime” é o grande vencedor do SAG Awards

I Like Andrew White’s Lone Star State of Mind

The 2018 election season is upon us. Millions of people from coast to coast are energized by the potential for change. In Texas, Andrew White, the son of late Gov. Mark White, has entered the race for governor. White, 45, a Houston entrepreneur has never run for office before. His campaign commercial is certainly a […]

The post I Like Andrew White’s Lone Star State of Mind appeared first on Adpulp.

“Philip K. Dick’s Electric Dreams” busca no sonho a plataforma para uma antologia de ficção-científica

A ficção-científica nunca chegou a morrer de fato na televisão, mas é fato que o gênero parece ter ressuscitado dentro do mainstream televisivo nos últimos tempos. Graças ao crescente interesse por séries como “Doctor Who” e “Black Mirror”, produções do tipo voltaram a ocupar algum espaço nos palcos centrais da telinha, sendo capaz de levar …

> LEIA MAIS: “Philip K. Dick’s Electric Dreams” busca no sonho a plataforma para uma antologia de ficção-científica

After #OscarsSoWhite, Hispanics Seek Their Hollywood Moment

The last time a Hispanic actor was nominated for an Academy Award was 2012 and, according to a study, only 3 percent of speaking characters in films are Latino.

Subaru "Dog Tested: Car Wash" (2018) :30 (USA)

What a pleasure it is for dogs to clean a car– and also help themselves to the hose. Too bad they can’t reach the entire car. Very silly but very cute campaign if you are in to dogs.

Subaru "Dog Tested: Driving School" (2018) :30 (USA)

Subaru goes for the charm factor in this cute spot that uses dogs as stand-ins for adults in family oriented situations.

Milka makes you feel like you're in the Alps.

It doesn’t take much to make you feel like you’re in the alps, or so says this print ad for Milka that turns the packaging into a metaphor.

The Citroën C3 is connected

The Citroën C3 is the first social car with ConnctedCam™ camera for sharing your experiences on the road.

Midgal travel insurance even covers you if you are a victim of drugs.

Midgal insurance wants you to know you are covered, even if you are a victim of drugs. That’s right. This is a situation where I kind of wish they’d push the concept further.

Zenith: Iran will lead ad spend growth among the world's top 30 fastest growing media markets

Over the next three years, Iran will add more advertising dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report.

Netflix leapfrogs BBC iPlayer in BrandIndex 'buzz' rankings

Video streaming service Netflix has jumped ahead of BBC iPlayer in the latest BrandIndex, the YouGov survey that ranks brands by their “buzz”.

John Coleman, Co-Founder of the Weather Channel, Dies at 83

The first weather forecaster on “Good Morning America,” Mr. Coleman started the Weather Channel in 1981, but was forced out after a year.

Subaru "Dog Tested: Drive away" (2018) :30 (USA)

Subaru is the most dog-loving automobile company around. Just look at their campaign Dog Tested. Dog Approved, which has been running since 2009.

Subaru "Dog Tested: Drop off" (2018) :30 (USA)

Heh. School of obedience. So cute. Dogs are a stand0in for humans as they drop off their kid at the School Of Obedience. But not without a lump in their throats at their little one all grown up.

Advertising: As Facebook Changes Its Feed, Advertisers See Video Ambitions

The changes the social network recently made to its news feed has some advertisers thinking there will be opportunities for growth in video.

Sundance, Steeped in Weinstein Mystique, Enters a New Era

Harvey Weinstein helped put the Sundance Film Festival on the map. But organizers say this year’s slate, which puts women front and center, shows the festival has moved on.