The UK public’s trust in traditional media has rebounded significantly as trust in social media as a news source dips and Britain becomes “a nation of news-skimmers and news-avoiders”.
No novo Cinemático, Carlos Merigo, Matheus Fiore, Ju Wallauer, Robson Bravo e James Cimino conversam sobre “Me Chame Pelo Seu Nome”, dirigido por Luca Guadagnino. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify ======== Edição por Robson Bravo Críticas, comentários, sugestões para cinematico@b9.com.br ou nos comentários desse …
> LEIA MAIS: Cinemático – Me Chame Pelo Seu Nome
It was a rough start to 2018 for H&M, and other retailers are paying attention, knowing that their brand could easily come under fire next. Reputation management consulting firms are seeing increased interest from retailers eager to avoid, and prepare for, any controversy similar to the H&M debacle.
After the Swedish apparel seller posted an ad of a black child wearing a hoodie reading “Coolest monkey in the jungle” earlier this month, global protests, both in person and on social media, have erupted, calling the 4,133-unit chain racist. Recent developments in the two-week-old backlash include store closures following violent demonstrations in South Africa, and the relocation of the child model and his mother from their home in Stockholm due to security concerns.
In an age of hyper-awareness of potential racism and sexism, business is booming for firms like Reputation Institute, a Boston-based outfit that has roughly 350 global clients such as Kroger and Procter and Gamble. The 20-year-old company, which has eight offices outside North America, added a Chicago office last month, and plans to open two additional U.S. locations later this year. It’s also offering more products and services, such as the ability to measure corporate responsibility and certain public opinion.
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| THE ORIGINAL? Heineken / Road Safety – 2004 “Don’t drink & drive” Source : Eurobest SILVER Agency : JWT (Italie) |
LESS ORIGINAL SAAQ Société des Assurances Auto du Québec – 2017 “Cannabis extend your reaction time” Source : Coloribus Agency : LG2 Québec (Canada) |
TSB is going on the offensive against the UK’s big banks with a new campaign depicting the brands as lazy “fat cats” that take their customers for granted.
Formula One has appointed Wavemaker and Brainlabs to run its respective traditional and digital media accounts following a competitive review.
Florian Adamski, the new chief executive of OMD Worldwide, has named Guy Marks as chief executive of EMEA and Brian Crotty as chief executive of Latam.
Audio electronics firm Bose has selected a “custom-built” team of WPP agencies to be its global agency across creative, media and digital along with localisation and production.
Kentucky-based bourbon brand Woodford Reserve is celebrating Mardi Gras with a New Orleans-themed event.
Dairy brand Onken has signed a 12-month deal to sponsor ITV’s daytime magazine show Lorraine, as the brand looks to adopt a more “continuous” approach to marketing.
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky.
Cadbury has built on their “Hunting season” campaign by launching a pop-up forest in London’s Shoreditch.
Mother is opening its doors to the public for an exhibition of its non-commercial work as it marks its 21st anniversary.
The NHS provides a blueprint for brands seeking to become sources of cohesion, says the Saatchi & Saatchi chairman and chief strategy officer.
We asked a Gen Z sample size of one to break down an average day in terms of the tech and media she consumes. “I personally don’t consider myself typical,” says our correspondent. “There are millions of kids my age who have experienced different things and learned about life in their own way.” The following is a day in Freya’s media diet, edited only for space. (And yes, she is the daughter of our editor– and she worked for free!)
6:30 a.m.: I jolt awake from the sound of my alarm clock. I try to shake off sleep as I get up and get my uniform out of the closet.
7 a.m.: I grab a book, like “Calvin and Hobbes” or “The Far Side.” My mom has turned on NPR and is listening to the news. I don’t mind it, though it can be annoying. I eat while reading. No screens allowed on weekday mornings (but I normally sneak a look at the weather or my cat game, “Neko Atsume”).
Made.com’s Annabel Kilner outlines five key issues that keep her on her feet
As a female commercials director in a male-dominated field, Liz Unna wonders if the advertising industry has finally reached a turning point like Hollywood.
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