Hasta La Creative!

Film
Galicia Ambiental

“Arbores de Cinza”(Trees of ash) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs of reforestation of devastated areas. In return, those who collaborate will receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants.

The funds raised will go to a special program to recover Galicia from the epicenter of the fires, Chamdebrito (Pontevedra), considered “ground zero” of the disaster and one of the places most affected by the catastrophe. The project will be developed in collaboration with forestry groups and neighborhood associations, and will consist of the replanting of native trees that will be donated to the residents of Chamdebrito so that they can begin the recovery.

That way, we can have a little bit of Galicia at home, and in Galicia they can recover what we have lost.

Advertising Agency:Tiempo BBDO, Spain
Creative Directors:Siscu Molina, Tomas Ferrandiz
Art Director:Pablo Ardid
Copywriter:Daniel Correal
Director:Guillermo Bargú
Production Company:Petra Garmon

Online
Jagermeister

Oppikoppi is a beloved South African festival that takes place at what is affectionately known as ‘The Dust Bowl’ in Limpopo. The festival is all about community and great local and international music so in 2017 Jägermeister unveiled the MeisterHaus – an orange German house that stands tall amongst the fever trees, a place where festival goers can escape the heat with an Ice Cold Shot, enjoy a lime infused Jäger cocktail or just chill out and listen to the uplifting sounds Jägermeister Brass Cartel.

The convention for brands at events is a community manager on site doing basic communication and an after-movie showing the highlights of the event. There is a distinct lack of consistency in quality and narrative between the on-the-ground content and the after event content. Jägermeister wanted to change this – taking a production team to Oppikoppi to create high quality production value content on the ground. Creating content that moves at the speed of the feed and culture.

To close the gap between on-the-ground and post-event content, we released high-quality production from the event in less than half an hour of its recording. That meant that excellent content was published instantaneously, keeping the relevance current and avoiding the inevitable post-event fatigue. Throughout the festival the videos were filmed, edited and posted on the same day, making those who couldn’t be there feel directly involved through our all-access content.

Advertising Agency:TBWAHuntLascarisDurban, Durban, South Africa
Digital Account Manager:Alison Smith
Head Of Digital Design:Jonathan Lavender
Art Direction:Jonathan Lavender
Content Strategist:Charlene Charls Dos Ramos
Digital Strategist:Charlene Charls Dos Ramos
Community Manager:Charlene Charls Dos Ramos, Keith Dinnematin
Digital Design:Stuart Anderson
Photographer:Lee-Roy Jason
Videographer:Menelisi Potwana
Head Of Digital:Marc Ratcliffe
Music:Bea Theron
Events Manager:Bea Theron
Marketing Manager:Atlegang Moloko
Song:Reason featuring Jägermeister Brass Cartel

Film
Suja

Creative agency Humanaut has created a new advertising campaign for Suja, the largest brand in the ultra-premium juice category. The work is breaking this week.

Humanaut is Suja’s agency of record and has been working on its digital campaign efforts since 2016. This is the brand’s first video production and integrated marketing campaign.

Advertising Agency:Humanaut, Chattanooga, USA
Chief Creative Director:David Littlejohn
Chief Strategist:Andrew Clark
Senior Integrated Producer:Tommy Wilson
Director Of Content:Dan Jacobs
Account Supervisor:Michelle Sturgis
Creative Directors:Andy Pearson, Liza Behles
Copywriters:Andy Pearson, Liza Behles
Copywriter:David Littlejohn
Designer:Carrie Warren
Design Director:Stephanie Gelabert
Production Company:RUFFIAN
Director:Basak Erol
Executive Producer:Robert Herman
Producer:Sheila Eisenstein, Jonathan Lee
DoP:Jan Prahl
Production Designer:Joey Jenkins
Post Production:Fancy Rhino
Editing:Tyler Beasley
Post Producer:Katie Nelson
Colorist:Chris Tomberlin, Outpost Pictures
Media:Exverus

Film
Geico

Advertising Agency:The Martin Agency, Richmond, USA
Svp:Steve Bassett, Sean Riley, Brett Alexander
Group Creative Director:Steve Bassett
Creative Director:Sean Riley, Neel Williams
Vp:Neel Williams, Ben Creasey
Associate Creative Director:Justin Harris
Senior Copywriter:Ken Marcus
Executive Producer:Brett Alexander
Producer:Brian Fox, Barbara Benson
Junior Producer:Catherine Kennedy
Business Affairs Supervisor:Suzanne Wieringo
Account Director:Ben Creasey
Account Supervisors:Allison Hensley, Jon Glomb
Account Executive:Allie Waller
Project Manager:Karen McEwen Gates
Production Company:RadicalMedia
Director:Steve Miller
Executive Producers:Gregg Carlesimo, Frank Scherma
Head Of Production:Cathy Dunn
Production Supervisor:Ted Liotopoulos
1st AD:Brian Stevens
Post Production House:Mackcut, The Mill, New York

Print
Hit

Now with 100% compostable straws.

Advertising Agency:Sancho BBDO, Bogotá, Colombia
Creative Directors:Giovanni Martínez, Hugo Corredor, Miguel Rojas
Art Directors:Diana Avellaneda, Lina Maria Leal
Copywriters:Jonathan Castillo, Nicolas Murillo, Fabio Medina
Illustrator:Carlos Ribero
Additional Credits:Gold Lion

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