Hasta La Creative!

WPP has become embroiled in a row over sexism and misogyny following an exposé into the lewd behaviour of a men-only event sponsored by the advertising giant in London.

Good Relations has hired Kat Day of Taylor Herring to head a new brand experience arm – while a restructure has seen the departure of executive creative director Oliver Dove.

Shell has launched a global review of its long-standing creative and media agency arrangements with WPP’s J Walter Thompson and MediaCom respectively.

Film
BBC

Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics.

Advertising Agency:Y&R, London, United Kingdom
Producer:Katherine Maidment, Tracey Cooper
Executive Creative Director:Mark Roalfe
Creatives:Jim Bolton, Gavin Mcgrath, Psembi Kinstan
Business Director:David Pomfret
Account Manager:Tom Lamming
Production Company:Nexus Studios
Director:Smith & Foulkes
Sound House:Factory
Lead Sound:Anthony Moore
Music Company:Native

Print
Les Producteurs de lait du Québec

Chocolate milk is known to replenish energy and repair muscle tissue, so you can get back to training faster.

Recharge. Restart.

Advertising Agency:Lg2, Montréal, Canada
Creative Director:Francois Sauve
Art Directors:Patrick Rochon, Patrick Seymour, Marc Guilbaut
Copywriters:Patrick Rochon, Luc Dupéré, Guillaume Bergeron
Illustrators:Patrick Seymour, Jean Landry, Maurice Gervais

Why it is time to shift the debate away from ‘Working Mums’ and bridge the ‘Gender Parenting Gap’.

Illustration by Pete Ryan

For reasons that are not immediately apparent, the kid a few seats down the row from us is trying to drink a can of Four Loko through one of the eyeholes of the pillowcase he’s wearing over his head, and it’s going about as well as you might expect. After lavishly splashing his homemade balaclava with the high-octane sugarbooze, our neighbor in Brooklyn’s Barclays Center is trying to scoot the fabric around so that his mouth is at least marginally closer to one of the two apertures. As the contraband beverage finds its target, the girl next to him takes a mid-swig selfie of the two of them with her iPhone and, in the owl-inflected argot of her generation, lets out a little “woot!” before returning her gaze back to the palmed screen.

It’s the second NFL Sunday of the 2017 season, and as much as I’m sort of mentally scrolling through a list of other places I’d rather be right now, I’ve committed to sticking out this live eSports thing. Joining your perplexed, increasingly cranky correspondent at the ESL One New York playoff event in Brooklyn are a couple of bemused Gen Z types who are at that age (18 and 19 years old) when the default reaction to any anomalous situation is to pretty much just bombard it with undiluted ridicule.

Continue reading at AdAge.com

Sport England, the organisation behind the “This Girl Can” campaign, and MediaCom took an unorthodox approach to target women who were struggling to keep up with their exercise routines. The work won the Targeting Excellence category at Campaign’s 2017 Marketing New Thinking Awards, held in association with Sky Media.

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers’ Global Marketer of the Year award. Read on to find out how to vote and why Huawei’s chief marketing officer of its consumer business group is on the list.

Neil Godber, the head of planning at J Walter Thompson, thinks that BT’s “Be There” spot by Abbott Mead Vickers BBDO shows that technology is a force for good.