Jan
26
Hyundai: Blind Spot Detector – Office
Posted in: Uncategorized
Jan
26
#FlashbackFriday: Remembering Budweiser's Super Bowl Clydesdales
Posted in: Uncategorized
Steel yourself: Budweiser isn’t bringing the Clydesdales to Super Bowl LII.
After 17 years in the game, the popular mascots will be sidelined from Bud’s Super Bowl advertising for a spot promoting Anheuser-Busch’s philanthropic water giveaway program.
In honor of the animals’ long Super Bowl run, here’s a look at some of the most memorable Super Bowl commercials featuring the Clydesdales culled from Ad Age’s extensive Super Bowl archive.
Jan
26
BBC, Criticized Over Pay Gap, Cuts Salaries of Some Male Journalists
Posted in: UncategorizedThe British broadcaster said it was reducing the salaries following the decision of its China editor to leave that position to protest unequal pay.
Jan
26
Karen Costello Named Chief Creative Officer of The Martin Agency
Posted in: Uncategorized
The Martin Agency announced today that Karen Costello has been named chief creative officer, the first female CCO in the company’s 53-year history.
Jan
26
PETA "Redemption" (2018) 1:40 (USA)
Posted in: Uncategorized
James Cromwell stars in PETAs “Super Bowl,” ad that manages to be both overwritten, with too much exposition and probably blasphemous to Catholics. Great job, PETA.
Jan
26
How Are We Supposed to Feel About Vanity Fair's 'Oprah's Trick for Cleaning Up Dog Poop' Video?
Posted in: Uncategorized
We’ve got so many questions about this “Oprah’s Trick for Cleaning Up Dog Poop” video that Vanity Fair published on its YouTube channel this morning as part of its continuing “Secret Talent Theatre” series. For starters:
After all the recent “Oprah 2020” talk, does this make Oprah Winfrey even more electable? (A billionaire cleans up her dog’s poop? How relatable!)
Oprah seems to say “shit,” twice, at the start of the video, though Vanity Fair bleeps it out, twice. Does that make Oprah seem more presidentiali.e., at least as presidential as Donald “Shithole” Trump?
Jan
26
ELON Richardsons: The Heated Bus Shelter
Posted in: Uncategorized
As part of a heat pump campaign for ELON Richardsons we installed a custom made heat pump on a bus shelter to warm up people waiting for the bus.
ELON Richardsons is a store chain that sells white goods, household appliances etc. The idea was to promote the benefits of heat pumps in a not so traditional way and to catch attention were it was not expected.
Jan
26
Flu Season
Posted in: Uncategorized
When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.
Jan
26
NatGoYoga: The Dog
Posted in: Uncategorized
When today’s increasingly stressful lives called for a new type of yoga, NatGoYoga responded. NatGoYoga classes draw on new approaches to help Canadians cope with stress. To promote their unique services, we illustrated how the same situation can be experienced in two very different ways. On one side, the person who doesn’t do yoga responds in a violent and exaggerated manner; on the other, the person who practices yoga reacts calmly and positively.
Jan
26
NatGoYoga: Threesome
Posted in: Uncategorized
When today’s increasingly stressful lives called for a new type of yoga, NatGoYoga responded. NatGoYoga classes draw on new approaches to help Canadians cope with stress. To promote their unique services, we illustrated how the same situation can be experienced in two very different ways. On one side, the person who doesn’t do yoga responds in a violent and exaggerated manner; on the other, the person who practices yoga reacts calmly and positively.
Jan
26
NatGoYoga: Veteran
Posted in: Uncategorized
When today’s increasingly stressful lives called for a new type of yoga, NatGoYoga responded. NatGoYoga classes draw on new approaches to help Canadians cope with stress. To promote their unique services, we illustrated how the same situation can be experienced in two very different ways. On one side, the person who doesn’t do yoga responds in a violent and exaggerated manner; on the other, the person who practices yoga reacts calmly and positively.
Jan
26
M ss ng P eces Signs David Ma, Mills Joins Radical Media
Posted in: Uncategorized
M ss ng P eces has signed tabletop director David Ma to its roster. Ma started his career as an agency creative working at Droga5, TBWA and 360i before becoming a food-inspired influencer. In 2017, his #foodfilms project transformed recipe videos into the styles of iconic directors like Wes Anderson, Michael Bay, Quentin Tarantino and Alfonso Cuaron, and received over 10 million views on Facebook and YouTube. He also runs popular Instagram feed @davidwma.
Jan
26
In Davos, Trump Basically Tries to Directly Dismiss Time's New Cover Story
Posted in: Uncategorized
Time magazine’s latest coverthe animated version (click on the play button), created for social media, is shown abovedepicts an entirely isolated United States, under President Trump’s leadership, along with the headline “America Alone.” (See Carl Vick’s cover essay, titled “Donald Trump Is Turning Davos Into a Globalist Throwdown” for the web, here.)
Today in Davos, Switzerland at the World Economic Forum, President Trump gave a speech and, well, here’s a Financial Times headline to sum it up: “Trump to world leaders at Davos: ‘America First not America alone’.” (A stand-out sentence in the FT report, by Katie Martin and Adam Samson: “In a sign of the heightened tension, the normally polite audience at the World Economic Forum hissed when the president’s tax plan was mentioned as he was being introduced on Friday.”)
Jan
26
Unilever's Dollar Shave Club uses British sense of humour to target UK audience
Posted in: UncategorizedDollar Shave Club, the Unilever-owned men’s grooming subscription service, is using British humour to target men in the UK.
Jan
26
After trust took a hit in 2017, let's make 2018 the year of transparency, says WFA president
Posted in: UncategorizedIn a new year’s address, the World Federation of Advertisers president David Wheldon has called on its members to invest in building lasting relationships.
Jan
26
Lévy proclaims ad industry optimism and hails 'showman' Trump at Davos
Posted in: UncategorizedPublicis Groupe chairman Maurice Lévy thinks “2018 will be a great year” for the ad industry amid a growing sense of optimism from business leaders at this year’s World Economic Forum in Davos.
Jan
26
Call for entries for British Media Awards 2018
Posted in: UncategorizedEntries are open for the British Media Awards which celebrate the best work by media owners and publishers around the UK and beyond.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.