Jan
02
TCS Media changes hands in management buyout
Posted in: UncategorizedTCS, an independent media agency founded in the early 1970s, has been sold in a management buyout for an undisclosed sum.
Jan
02
Halfords attaches itself to weather on Channel 4
Posted in: UncategorizedSpecialist motoring and cycling retailer Halfords has signed a 12-month deal to sponsor Channel 4’s weather bulletins with idents promoting its in-store services.
Jan
02
Seedlip to host non-alcoholic pairing menu
Posted in: UncategorizedNon-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to stage a culinary experience.
Jan
02
Virgin Media "Entertainment in harmony" by Bartle Bogle Hegarty
Posted in: UncategorizedPromoting Virgin Media’s top box, the V6, this new spot features characters from a range of shows available on the TV platform dancing to Missy Elliott track We Run This.
Jan
02
Premier Inn "Pedal squad" by Lucky Generals
Posted in: UncategorizedPremier Inn is promoting its cyclist-friendly approach with a spot featuring a group of amateur cyclists preparing for a hard day on the saddle.
Jan
02
Hoda Kotb Named ‘Today’ Co-Anchor, Replacing Matt Lauer
Posted in: UncategorizedMs. Kotb, a longtime NBC News correspondent, has filled in since Mr. Lauer was fired in November over allegations of inappropriate sexual behavior.
Jan
02
Top 100 Luxury Ideas in 2018 – From Crystal-Encrusted Hair Dryers to Designer Corner Shops (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From crystal-encrusted hair dryers to designer corner shops, these top 100 luxury ideas in 2018 offer the high-end consumer a healthy dose lavish and innovative products and services.
Consumers…
Jan
02
Snapchat May Force Users to Watch Three Seconds of Ads Before Skipping
Posted in: Uncategorized
Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through three seconds of commercial breaks before offering a skip option on ads.
Advertisers and media partners familiar with the company’s thinking say serious consideration is being given to such a plan, which would help solve a nagging flaw in Snapchat’s business: its young users often skip commercial interruptions within less than a second. The delayed skip button would be similar to the experience on YouTube, where TrueView ads run for five seconds before allowing people to escape.
For Snapchat, this would be a bold experiment, since leaders under CEO Evan Spiegel have been hyper-sensitive about imposing ads on the audience. Snapchat’s current video ads now are easily dismissed with a tap of the screen, but one top advertiser says that has led to average view times on ads that barely reach a second.
Jan
02
Tuesday Wake-Up Call: Playboy Might Ax Its Magazine. Plus, the Success of Bud Lite's 'Dilly Dilly'
Posted in: Uncategorized
Dilly dilly
The New York Times delves into Bud Lite’s “Game of Thrones”-inspired campaign and its nonsensical medieval-sounding catchphrase, “dilly dilly.” Bud Lite’s VP of marketing told The Times he considers “dilly dilly” more popular than past Budweiser campaigns that influenced the zeitgeist the croaking frogs of 1995, and the “Whassup?” campaign that debuted in 1999. The Times says Wieden & Kennedy’s Alex Ledford, a senior copywriter, and N. J. Placentra, a senior art director “were trying several nonsense phrases when one uttered ‘dilly dilly,’ and it made them laugh.” The Times never quite explains what made the catchphrase take off. But here’s a theory: Maybe, in these strange and complicated times, people just need something silly and medieval to laugh about. ICYM, read more about the campaign (including its Super Bowl plans) from Ad Age’s E.J. Schultz.
Just briefly:
Jan
02
Mind: ‘Fake News’: Wide Reach but Little Impact, Study Suggests
Posted in: UncategorizedBefore the 2016 election, those most likely to read “fake news” online were older and conservative, a new study finds. But even they relied most often on mainstream media.
Jan
02
This New Trump Video From the Bad Lip Reading Channel Is Your Best Belated Christmas Present
Posted in: Uncategorized
Are you stuck at the office in between-Christmas-and-New-Year’s limbo? Well, the Bad Lip Reading channel on YouTube (now up to 6.5 million subscribers, and closing in on one billion video views) has a special belated gift for you: “Christmas Is Here!” (subtitle: “A Bad Lip Reading of Donald Trump”), which it just posted this afternoon. Why after Christmas? Look, we’re not going to look the gift horse in the mouth. And we don’t think Donald Trumpand his special guests, including Melania Trump, Mike Pence and Disney’s animatronic Donald Trumpwould want you to either.
Spoiler alert: You’re not going to be able to get the damn song in this video out of your head.
Jan
02
Rentomojo: Tied down
Posted in: Uncategorized
Jan
02
Change4Life aims to get children eating healthy snacks in new £4.5m campaign
Posted in: UncategorizedA £4.5m campaign from Change4Life, Public Health England’s healthy living drive, will encourage parents to “Look for 100 calorie snacks, two a day max” in order to help their children consume less sugar.
Jan
02
Top 100 Furniture Products in 2017 – From Greenery-Infused Tables to Fantasy Series Cat Furniture (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As much as any other item, furniture stands at the intersection of form and function, and the 2017 furniture products listed here tend to be the offerings that best managed to harmonize those two…
Jan
01
Taylor Swift’s ‘Reputation’ Takes Back No. 1 on the Chart
Posted in: UncategorizedThis is the fourth time her album has returned to Billboard’s top spot. She was followed by Ed Sheeran at No. 2 and Huncho Jack at No. 3.
Jan
01
With Disney Deal Looming, Murdoch’s Empire Is Fractured
Posted in: UncategorizedRupert Murdoch’s decision to sell most of 21st Century Fox has many wondering what the future holds for him and the two sons who seemed on the cusp of taking over his vast empire.
Jan
01
Maura Jacobson, Creator of Witty Crosswords, Dies at 91
Posted in: UncategorizedA superstar to crossword fans, Ms. Jacobson made more than 1,400 puzzles for New York magazine, filling them with puns and sparkling thematic clues.
Jan
01
Porsche "retired racers" (2017) 1:45 (USA)
Posted in: Uncategorized
Patrick Dempsey & Mark Webber are retired race car drivers but you know, that’s all in the past and they aren’t really interested in it any any more except they really are.
Jan
01
Top 100 Computer Innovations in 2017 – From Triptych Laptop Screens to Credit Card-Sized PCs (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2017 computer trends range from credit card-sized PCs to triptych laptop screens. While examples like the Intel Compute Card offer up to 4GB of additional RAM while featuring WiFi and…
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