Film
Advertising Agency:HUMANSEVEN, Puteaux, France
President:Elisabeth Billiemaz
Artistic Director:Lucie Beurq
Copywriter:Marine Surmont
Tv Producer:Ingrid Vasseur
Production:Wanda
Director “Miss Us”:Vincent Dixon
Postproduction:HRCLS
Outdoor, Print
Amnesty International
SWIIIISSH!
Swish 100 Swedish kronor to 90 007 20 så that we can continue to create headwind for the bullies of the world
Amnesty International Sweden wanted an ad campaign that communicated relevance and spoke to a young, global audience. They also wanted ads that urged people to donate money to their fight for human rights and against anti democracy, dictatorship and bullying. So we created the SWIIIISSH! campaign.
Swish is a Swedish mobile app that allows you to send money to friends, companies and organizations by using your mobile phone. Swish is also a onomatopoeic word that imitates the sound of the wind. By putting these two meanings together we came up with SWIIIISSH! – “Swish” money to Amnesty so they can keep create headwind for the world’s biggest bullies!
Advertising Agency:Reform Act, Stockholm, Sweden
Film
FIA Foundation
Advertising Agency:M&C Saatchi, London, United Kingdom
Creative Directors:Matt Collier, Wayne Robinson
Production Company:Mad Ruffian
Directors:Christopher Watson-Wood, Amanda Jones, Mad Ruffian
Postproduction:Ruffian Post
Head of VFX:Christopher Watson-Wood
Post Production Producer:Amanda Jones
Lead CG artist:Toby Williams-Ellis
DoP:James Medcraft
Cast:Darcey Brown, Rob Mitchell-James
Casting:Plaster Cast, London
Music Clearance:Gillian Miller, Music Business Affairs
Song:‘I’ll be Home for Christmas’
Artist:Bing Crosby
Publishing:Universal Music Enterprises
Film
Medicos Del Mundo
Médicos del Mundo announced the creation of an app with emotional intelligence called SIRIA, capturing the attention of general and specialized technology media alike. It chose a group or people interested in the app to be the first to test it out and they discovered how it was capable of moving people through conversation.
In reality, behind the voice of the virtual assistant were men and women in situations of social exclusion. Through voice recognition, the app transcribed and gave a robotic voice to what they were saying, giving the impression that the technology was real. When the conversation reached its climax, the truth was revealed and the people behind SIRIA were unveiled on screen. Finally, those testing the app were able to embrace their interlocutors in a very moving moment.
It was all part of a campaign designed by La Despensa for Médicos del Mundo with the aim of refocusing our society’s attention on a problem that continues to grow even though it no longer appears in the news.
Advertising Agency:La Despensa, Madrid, Spain
General Creative Directors:Miguel Olivares, Javier Carrasco
Director Of Client Services:Sergio Sancho
Creative Director:David Ricoy
Creative Team:Marcos García, Alejandro Maggi
Account:Alfredo González, Noelia Escandell
Production Team:Alfredo González, Noelia Escandell
Digital Production Director:Javier Jiménez
Digital Production Team:Juana Vallés, Manuel Alpuente
Ux:Carmen Navas
Ui:Carmen Navas
Social Media:Auxi Barea
Content Director:Auxi Barea
Production:Garage Films
Director:Alex Rodriguez
Executive Producer:Luciano Firmo
Producers:Marina Bre, Eduardo Uriarte
Direct Marketing
BMW
Every year, BMW wishes its customers a new year of exhilarating and safe driving pleasure. But this time it is not just a wish. With a special Christmas card, BMW and Air want to ensure there is extra safety on the road.
AIR developed the ‘Christmas Safety Card’ in collaboration with electronics company Selectron. It’s a Christmas card that shouldn’t be put on the mantelpiece but hung in the car. The micro sensor in the card measures driving behaviour and reacts with a spoken message (Ho! Ho! Hooo! just like Santa) when the car is driven unsafely. The sensor measures the G-forces and reacts when the car accelerates too much, or when it brakes or drives too quickly through bends.
This technical prowess took quite some time to organise, and required much testing and reprogramming. The limited edition Christmas card was sent to members of the BMW M LEAGUE who recently bought their car and participated in the BMW Track Days. Drivers who we know want to get the most out of their cars in a responsible manner. We hope our ‘Christmas Safety Card’ will help them drive safely through the winter and beyond.
Advertising Agency:Air, Brussels, Belgium
Executive Creative Director:Eric Hollander
Creative Directors:Steven Janssens, Joeri Van Den Broeck, Dieter De Ridder
Creatives:Ruben De Praetere, Yves Van Hacht
Account Director:Ophélie Van Hagendoren
Connection Planner:Max Van Santen
Production Air:Tuyen Pham
Digital Project Manager:Siebe Lefebure
Sound Production Company:Sonicville
Production Company:Eckelwood, Gunter Blokken
Electronics:Selectron, Stefaan Lybaert
Illustrator:Joost Jansen
Integrated
Red Cross
The Red Cross creates Christmas tree stands that supports families in need. 11.000 families in Denmark can’t afford Christmas. At first that may not seem like a lot. But Denmark is a small country, and over the last six years, that number has increased by 525%. To save their Christmas, the Danish Red Cross has created a unique Christmas tree stand in the shape and color of their own logo. A stunningly simple, visual idea in itself. But it gets even better. Whenever people buy a Christmas tree, they can choose to pay a little extra for the Red Cross stand. The profit goes entirely to families in need, so that everyone can have the Christmas they wish for. A small but big idea that makes a real difference for those who need it the most.
Advertising Agency:Hjaltelin Stahl, Denmark
Media
KLM
Airports are crowded with people from different backgrounds. This Christmas, we brought them together with Connecting Seats. Two seats that translate every language in real time, so people with different cultures, world views and languages can understand each other.
Advertising Agency:DDB & Tribal Amsterdam, Netherlands
Film
Samsung
Cyber bullying which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying.
Advertising Agency:Titrifikir, Turkey
Creative Director:Özgür Akp?nar
Copywriters:Omer Ceran, Mert Demirhan, Ça?r? Y?ld?r?m
Art Directors:O?uzhan Dilek, Öznur Yeniyol
Account Director:Dilek Sezen
Account Manager:Cansu Balc?
Strategic Planning Director:Kerem Sabuncu
Strategic Planner:Alper Çetik
Production Company:Filmpark
Director:Ariel Goldenberg
Film
Système U
On December 17th, the U stores take the floor again with a new TV spot that highlights one of the funding values of the company : proximity. At U, our merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both socially and economically. U is naturally close to its customers and is committed to taking care of them – and what better time than Christmas to reassert this link? Because we always take better care of our loved ones, U and TBWAParis imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.
Advertising Agency:TBWA, Paris, France
Account Management:Luc Bourgery, Philippe Senejoux, Delphine Abou, Eva Mellul
Executive Creative Diretors:Benjamin Marchal, Faustin Claverie
Head Of Tv:Maxime Boiron
Tv Producer:Amer Zoghbi
Production Company:Insurrection
Film Director:Vincent Lobelle
Sound Producing:TbwaElse
Music And Sound:Ferdinand Huet, Thomas Jacquet, Eliot Just Music
Film
Man
The film showcases the manoeuvrability of the new MAN TGS construction tipper trucks. Two trucks are put through their paces on a quarry and empty their loads with creative results.
Advertising Agency:Creative Forager, USA
Creative Director:Mark Sephton
Online
Audi
Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution. Instead of asking drivers to stop using their phones or block the use of them while in the car, they are asking the world’s website hosts to help out making the roads safer.
The project is called Safety Code which is a free code snippet that can be used by anyone who has a website. By applying the code to their website’s scripts, the site analyses the visitors’ GPS-position to determine if they are driving. If they are at a speed over 20 km/h, the site will be blocked until the visitor confirm that they aren’t the driver of a vehicle in order to continue to surf the site.
Safety Code is the first solution where website hosts can contribute to a safer road environment. Audi.se is already using the code and now Audi is releasing the code to the public at https://safetycode.se/eng with the hope that more sites will follow.
Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Magnus Jakobsson
Art Directors:Michal Sitkiewicz, Eva Wallmark, Jeremy Phang
Copywriters:Rickard Beskow, Kalle Åkestam
Account Director:Lina Engler
Account Manager:Jenny Strinnhed
Digital Producer:Johan Eklund
Planner:Simon Stefansson
Producer:Henrik Adenskog
Motion Designer:Eskil Lundberg
Photo:Nisse Axman
Pr Director:Ida Persson
Film
Coalition of Organisations of Persons with Disability
We are the strange ones,
the imperfect ones.
Those who live and work differently.
Yes, we are different.
Because our dream is of simple, ordinary things,
things others take for granted.
We are different.
Because, no matter the obstacles put in our way, we are capable of greatness.
Be proud of yourself too.
Advertising Agency:Sokolovic Creative / Knap studio, Sarajevo, Bosnia and Herzegovina
Film
Heineken
Christmas SpecSpot for Heineken.
Advertising Agency:HFF Munich, Glitzer Film, Germany
Creative Director:Benjamin Leichtenstern
Art Director:Benjamin Leichtenstern
Photographer:Karl Kürten
Producers:Laura Mihajlovic, Laura Roll
Film
Advertising Agency:Viral Seeding, London, United Kingdom
Composer:Tim Waters
Vocals:Daniel R Diaz
Filming:Juno the chug, Leanne Coombes, Mike Jeavons, Lee Kennedy-Washington
Editing:Mike Jeavons
Production:VIRAL SEEDING
Pr:VIRAL SEEDING
Seeding:VIRAL SEEDING
Film
CarsGuide
At CarsGuide, our reviews can go on for weeks and weeks. So we get to test cars for whatever life can throw at them. CarsGuide, we go beyond the test drive.
Featuring Vitas Varnas as the Car Salesman and Richard Berry as the test driver.
Advertising Agency:Pencil & Pixel, Sydney, Australia
Head Of Marketing:Glen Knowles
Content:Glen Knowles
Marketing Manager:Dan Pugh
Managing Partner:Andrew Williams
Creative Partner:Andrew Henderson
Strategy Partner:Jamie Clift
Production Company:Eden Creative
Director:Eden Diebel
Creative Director:Skip Waterhouse
Executive Producer:Christine Koole
Producer:John Kersey
DoP:Adam Eden
Production Manager:Erin Sheehan
1st assistant director:David Bedelis
1st Assistant Camera:John Gatliff
2nd Assistant Camera:Nathan Johnson
Production Assistant:Nathan Johnson
Key Grip:Lester Bishop
Gaffer:Lester Bishop
Grip Assistant:Terry Cook
Standby Props:David Bowring
Sound Recordist:Shaun Sprowles
Actors:Vitas Varnas, Richard Berry
Direct Marketing
DECATHLON
Advertising Agency:BBDO, Brussels, Belgium
Chief Creative Officer:Isabel Peeters
Creative Directors:Sebastien De Valck, Arnaud Pitz
Art Director:Gertjan De Smet
Copywriter:Frederik Clarysse
Production Lead:Patricia Van De Kerckhove
Production Director:Hans Bos
Account Director:Diane Vandebroek
War Team:Renée Vermeire, Klaartje Galle, Evelyn Savels, Jovi Verheyen, Axelle Cannaert, Lore Desmet, Pauline Verboomen, Emmy Haegeman, Karine Uytterhoeven
Strategic Planner:Michael D’hooge
Designers:Elena Haniotakis, Davy Dooms, Gertjan De Smet
Final Art:Lut Van Lombeek
Production Company:Decathlon Belgium
Textile Printing Company:Printcity Hasselt
Digital Printing Company:Chapo
Video Producer:Ilona Vanouplines
Video Editer:Valentin Taminiau
Print
Good Wine
There are many stereotypes and myths in the gastronomic sphere. The most common is red wine should be drunk only with meat, and white wine – only with seafood.
The popular supermarket Good Wine, which specializes in wines and knows everything about wines, destroys this myth and shows that, contrary to the established opinion, drinking red wine with fish is not absurd.
To drink red wine with fish is not absurd
Advertising Agency:ANGRY, Kiev, Ukraine
Creative Director:Serhiy Malyk
Copywriter:Serhiy Malyk
Illustrator:Maria Germasheva
Account Director:Inna Polshina
Film
PornHub
This year, “The Festival of Lights” is getting lit AF because Pornhub’s giving everyone a whole new reason to get excited about Hanukkah: Free Pornhub Premium for all eight crazy nights! Just go to https://www.pornhubpremium.com/hanukkah to sign up for your free 8 day trial and turn your “Happy Hanukkah” into a “Horny Hanukkah.”
Advertising Agency:Officer & Gentleman, Madrid, Spain
Executive Creative Directors:Javi Iñiguez de Onzoño, Alex Katz
Accounts Director:Alejandro Fata
Planner:Ainara Aizpuru
Art Directors:Alex Katz, Daniel Marco Muñoz, Luis Alvarez
Copywriters:Javi Iñiguez de Onzoño, Mónica Gramunt, Edu Lozano
Production Company:Modular
Director:David Triviño
Executive Producer:Lakshmi Aguirre
Producer:Leticia Melchor
Production Designer:Enrique Mellado
DoP:Sergio Monjas
Song:‘Heavy Nagila’, Nouvellemusic, ‘Hava Nagilazzz’, Calde Ramírez
MUA:Ariadna Martín
Stylist:Carmen Acosta
Animations:Daniel Marco Muñoz, Luis Alvarez
Post Production:Pedro Márquez, Modular
Sfx:Pedro Márquez, Modular
Film
Papyrus
Advertising Agency:TBWAManchester, United Kingdom
Production:The Mob
Executive Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Director:David Schofield
DoP:Bob Williams, Paul Mortlock
Producer:Ed Newell
Planner:Rebecca Brett
Account Manager:Julia Buck
Film
Nokia
This Christmas, Nokia Phones is telling consumers to put down their phones and enjoy real human connections with their loved ones.
An emotional spot, shot by esteemed Hollywood director Justin Chadwick, tells the heart-warming story of the close relationship of a grandmother and her grandson, who’s recently gone away to university.
Advertising Agency:Mother, London, United Kingdom
Executive Creative Directors:Hermeti Balarin, Ana Balarin
Creative Directors:Kyle Harman-Turner, Martin Rose
Creatives:Anthony Montagne, Oli Rimoldi
Account Director:Yuki Yamakado
Strategist:Joe Burns
Planner:Joe Burns
Production Company:Tomboy Films
Director:Justin Chadwick
Producer:Barnaby Spurrier
Editing:Final Cut
Editor:Rick Russell
Post:Mpc
Sound:750 Sound
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