Hasta La Creative!

To court the millennial market, Canadian automated-investment startup Wealthsimple has rounded up a few younger celebrities in a new series of spots debuting during the Golden Globes on Sunday.

Two 30-second commercials, one starring actress Aubrey Plaza and another with actor-director Mark Duplass, talking about their money experiences, will kick off the campaign, the second iteration of “Investing for Humans,” which Wealthsimple began in October. Other new spots, featuring Alex Karpovsky of HBO’s “Girls” and Brian Tyree Henry of “Atlanta,” round out the series, which will include more than a dozen TV spots and around 30 pieces of digital content. In addition to celebrities, the spots, all directed by Oscar-winner Errol Morris, will also show some interviews with non-celebrity clients.

“We wanted to show that there are a lot of people out there that feel confident about their financial futures and have started to make smart decisions while they’re young,” says Mike Giepert, executive creative director at Wealthsimple, a former Wieden & Kennedy creative director who joined the company three years ago.

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