Jan
06
World of Tanks "The car park" (2018) :30 (France)
Posted in: Uncategorized
The best world for tanks is World of Tanks. Nice touch with the gate. I was wondering where they were going with it. Very funny.
Jan
06
Lean & Caviar drop their new collection with attitude to spare
Posted in: Uncategorizedfield print:
Lean & Caviar is a Brazilian streetwear brand. This newest collection showcases the apparel with some appropriately in-your-face headlines that celebrate money for the most part.
Jan
06
Top 100 Food Ideas in 2017 – From Ancient Grain Snack Curls to Unicorn-Inspired Cannoli Desserts (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From ancient grain snack curls to unicorn-inspired cannoli desserts, the top 2017 food ideas reveal that consumers remain equally concerned with both the look, and the nutritional value, of the…
Jan
06
Top 90 Education Trends in 2017 – From Language-Teaching Robots to Augmented Reality Globes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These 2017 education trends range from comprehensive, language-teaching robots to augmented reality globes that help children learn geography in a more participatory and interactive way.
When it…
Jan
06
Top 100 Humor Trends in 2017 – From Avocado Bathing Suits to Meme Adoption Campaigns (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These top 100 humor trends range from tech-infused comedy platforms to hilarious data-driven billboards, reminding the consumer that laughter truly is the best medicine.
Brands like KFC…
Jan
06
Nike's 'Reverse Auction' Review Is a Bad Omen for Agencies
Posted in: Uncategorized
Nike is taking a fresh look at its digital agencies with a “reverse auction” style global review in which it is collecting rate information, signaling it could put more pressure on fees. The sportswear giant recently initiated the process via its global procurement department, according to a document obtained by Ad Age.
Roster agencies are being asked to provide new information on their rates and capabilities. Nike then plans to run a “reverse auction sourcing event” for agencies and update its agency contracts with new pricing. Reverse auctions are generally frowned upon in the agency industry as a signal that clients are seeking the lowest bidders. The fact that a high-profile, marketing-driven company such as Nike is using the process could be a bad omen for the agency world, which is struggling to adapt to rising pressure from clients seeking lower rates.
Reverse auctions “are typically reserved for commodity-based industries,” said one agency executive who has worked with Nike. The company’s move to deploy one with agencies is “a very dangerous and slippery slope.”
Jan
06
L'Oreal Paris Goes for a Winona Ryder-Style Comeback — with the Actor's Help
Posted in: Uncategorized
America loves a comebackor at least L’Oral Paris is betting it does in an ad from McCann breaking on Sunday’s Golden Globe Awards on NBC. Winona Ryder, the “Stranger Things” star who’s one of the biggest turnaround stories of recent Hollywood history, has been enlisted to pitch Elvive hair-care products, which are all about helping damaged hair, and a faltering brand, stage a comeback.
The ad breaks Sunday on the Golden Globe Awards on NBC, where Ryder was nominated last year for best actress in a TV series for her role in the Netflix series, 23 years after her last Golden Globe honor: best supporting actress in 1994 for “The Age of Innocence.” Between those points came career and life turbulence that included a 2003 shoplifting arrest at Saks Fifth Avenue in Beverly Hills.
Damaged goods no more, Ryder is shown in the ad with flowing locks preparing for a stage appearance. “Everyone loves a comeback,” the ad notes. “Damaged hair deserves one too.” The ad is directed by Roman Coppola, son of Francis Ford Coppola, whose “Godfather III” film Ryder famously bailed out of during filming in 1992.
Jan
06
Friday Odds and Ends
Posted in: Uncategorized-BSSP launched its first campaign for Italian frozen food brand Michael Angelo’s, focused on brand inspiration Nonna Foti (video above). “The ultimate high standard of goodness and taste is the way Grandma made it; by leaving all the compromises out,” explained BSSP creative director Paul Roberts. “For Michael Angelo’s Nonna Foti is an essential part of the brand story and we saw an opportunity to leverage that authentic voice in introducing the brand to a national audience.”
-Omnicom reached a settlement in a discrimination suit filed by a former DDB employee.
-iCrossing hired Jeff Ratner from Publicis’ Blue 449 as chief media officer.
-RSW/US’s New Year Outlook survey found that marketers are increasingly taking work in-house and seeking out specialty shops.
-Nike’s “reverse auction” review of its agency roster is not a good sign for agencies.
-M&C Saatchi hired Raquel Chicourel as chief strategy officer.
-RSA Films added Zach Merck to its directorial roster.
Jan
06
Self-Balancing Suitcases – The 90Fun Puppy 1 is Inspired by the Segway (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Navigating through the airport with a suitcase is a hassle to say the least, so the 90Fun Puppy 1 gets rid of that chore entirely. The tech-laden travel accessory uses a driving system inspired by…
Jan
06
A.I. Christmas Choir
Posted in: Uncategorized
2017 was the year the battle of A.I. voice assistants started, so for Christmas we made Google Home, Alexa, Cortana and Siri make peace in the worlds first A.I. Christmas Choir.
Jan
06
Wren Kitchens: Your Kitchen, Our Heart and Soul
Posted in: Uncategorized
Award winning digital agency, Tribal Worldwide London, has launched an integrated campaign for kitchen retail specialist, Wren Kitchens, following the success of its unique business model. The ad, entitled “your kitchen, our heart and soul” builds on Wren’s ongoing success and reflects its unique business model – owning the end-to-end process from design through to fitting.
Jan
06
The Gift
Posted in: Uncategorized
The significance of Christmas is actually in the gift of giving – The “gift” that was the birth of Baby Jesus, and in modern times, the exchange of gifts on boxing day. To join the celebrations, we’ve reimagined the actual story of the birth of Jesus (with a few tweaks) while keeping the traditional essence of the original Biblical story. The story arc resolves around the 3 wise men, that we represents as nomads in line with our philosophy, using modern tools of research, communicate and navigate their way on a journey to deliver their gifts to the baby. Enjoy!
Jan
06
Thalys: What if the Best Present Was You?
Posted in: Uncategorized
Jan
06
Flexon Eyewear: Flexon VR
Posted in: Uncategorized
Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. They saw Virtual Reality (VR) as an opportunity to equip their salespeople with marketing messaging and a wow factor beyond traditional sales tools. They approached the team at Nice Shoes Creative Studio, who worked with them to design and develop an interactive VR theater that stepped right into their brand.
Jan
06
New York Times Spotlights Sexual Harassment in Golden Globes 'Truth' Ad
Posted in: Uncategorized
The New York Times helped to topple the priapic pillars that have undermined women and others in tech, media and most prominently, entertainment with its groundbreaking reporting in 2017. Fueled by that momentum, the brand is making yet another appearance on a big Hollywood stage with a Golden Globes ad addressing how women’s voices are coming to the fore. It’s the latest iteration of the paper’s “The Truth Is Hard” campaign, created out of Droga5 New York, which broke during the Academy Awards last year.
Marking the brand’s first appearance on the Oscars, the campaign sought to capitalize on the flurry of conversation around truth and facts in the news to assert the quality of The New York Times’ original reporting. That reporting–including its high-profile coverage of Harvey Weinstein from Jodi Kantor and Megan Twohey–has gone on to set the stage for the latest ad, sure to resonate powerfully as it plays on the first big night of Hollywood’s awards season.
“We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now,” says Droga5 Associate Creative Director Julie Matheny.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.