Nov
08
Apple Lands New Reese Witherspoon and Jennifer Aniston TV Show
Posted in: UncategorizedThe untitled drama centered on a morning TV show is the tech giant’s second play against traditional networks and Netflix.
Nov
08
Confirm or Deny: Jaron Lanier
Posted in: UncategorizedDid Al Gore invent the internet or not?
Nov
08
Droga5 Promotes Ancestry.com, Disney Pixar’s Coco
Posted in: UncategorizedThis summer, Droga5 crafted a Fourth of July campaign for Ancestry.com featuring a reenactment of the classic John Trumbull painting “Declaration of Independence” with descendants of the signers of the Declaration, its first work for the client after winning lead creative duties in early June.
With another American holiday staple, Thanksgiving, on the horizon, Droga5 launched a cross-promotional effort for Ancestry and Disney Pixar’s upcoming movie Coco, which makes its debut in theaters on Thanksgiving. The spot, which will run in 30 and 15-second iterations, utilizes a moment in the film when a character connects his love of music to his grandfather to highlight how Ancestry.com can help viewers learn more about their own ancestors.
While it’s hard to say for certain how convincing a connection to the themes of the film the cross-promotional approach is before its release, there does seem to be at least enough of a connection for it not to come across as completely far-fetched. The scene in question does seem to be an impetus for the character in the Day of the Dead related film to connect with his grandfather in a way that facilitates his own self-discovery. That’s not a bad connection to the perceived selling point behind Ancestry and its “Unlock Your Past. Inspire Your Future” tagline. So while even the best of cross-promotional efforts can’t help but feel at least a little forced, this one appears to at least have been thought through and arguably seems to makes enough sense to justify the approach.
Nov
08
MaraNatha: Too Good For Jelly: Heartbreak
Posted in: Uncategorized
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.
Nov
08
MaraNatha: Too Good For Jelly: Tears
Posted in: Uncategorized
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.
Nov
08
MaraNatha: Too Good For Jelly: Late Night Texts
Posted in: Uncategorized
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.
Nov
08
MaraNatha: Too Good For Jelly: In Pieces
Posted in: Uncategorized
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.
Nov
08
MaraNatha: Too Good For Jelly: Leave A Message
Posted in: Uncategorized
PB & Who? Best enjoyed by the spoonful, small batch MaraNatha peanut and almond butters are “Too Good For Jelly.” So in its first-ever ad campaign, MaraNatha puts a sudden end to the famous, yet unhealthy sandwich relationship. This puts jelly into an emotional tailspin, captured in five stop-motion films, one for each stage of grief. More at www.toogoodforjelly.com.
Nov
08
IKEA: LËGO Blueprints, Brain Building Through Design
Posted in: Uncategorized
IKEA and LEGO partnered to create a design / building game that cultivates problem-solving skills early in life –– helping to make them intuitive later on.
(Manuals + Box): This is the game packaging. In typical IKEA fashion, assembly guides are visual and user-friendly. Atypically, they’re also open-ended – encouraging builders to plan and execute their own designs.
(Print Ads): This is the competition. Using only LEGOs and their imaginations, kids are asked to design a unique chair for IKEA. The winning idea will be built to life, sold in IKEA stores, and named after its creator. These print ads were placed in IKEA’s catalog for parents.
(Vending Machine): These are located in the children’s IKEA department.
Nov
08
Bold Sherpa-Trimmed Bags – Fenty Puma's New 'Mini Sherpa Backpack' Features a 'Cobalt Blue' Colorway
Posted in: Uncategorized
(TrendHunter.com) In order to help fans of the Rihanna-fronted Fenty Puma brand carry their valuables in style, the new ‘Mini Sherpa Backpack’ was launched.
The bag is primarily made from a durable…
Nov
08
Two-in-One Engagement Rings – The House of Aziz & Walid Mouzannar Makes Rings with Removable Shells
Posted in: Uncategorized
(TrendHunter.com) The ‘Caché’ rings made by the jewelers at The House of Aziz & Walid Mouzannar have the potential to be worn in one of two ways, offering greater versatility to an accessory that is…
Nov
08
Why CNBC Had People Interview for Jobs in a Glass Box Outside Rockefeller Center
Posted in: UncategorizedInterviewing for a job is stressful enough when it’s just you and the interviewer. It gets a whole lot more awkward when dozens of random strangers are encouraged to stare at you while you’re trying to concentrate. A week ago, Droga5 organized a stunt for CNBC in which it installed a glass box outside Rockefeller…
Nov
08
Amazon’s Holiday Ad, Full of Singing Boxes, Is One of Its Cutest Spots Yet
Posted in: UncategorizedLast year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship–and the likeminded gift giving–of a vicar and an imam. That spot was always going to be hard to top. And while Amazon’s 2017 effort might not be quite as evocative, it’s certainly festive. While moving…
Nov
08
Trump Strategist Says Facebook Drove $280M in Donations
Posted in: Uncategorized
Brad Parscale emerged with a busted lip after an on-stage interview with Michael Isikoff, chief investigative correspondent at Yahoo, about his role in helping Donald Trump win the presidency.
To be clear, Isikoff and Parscale did not trade any physical blows Thursday at the Web Summit in Lisbon, but there were certainly some verbal jabs by Isikoff — some arguably unfair — that drew cheers from the 10,000-plus members in the audience. Instead, it seems that at some point during the interview Parscale, who serves as Trump’s digital media director, bit his bottom lip.
Parscale is widely credited for helping Trump win the November election by serving highly relevant ads with precision targeting to swing-state voters on platforms like Facebook.
Nov
08
Uber Set to Bring on 72andSunny as Global Creative Agency
Posted in: Uncategorized
Uber is set to hire MDC Partners’ 72andSunny as its global creative agency, according to people familiar with the matter. The appointment comes just four months after Bozoma Saint John took the marketing helm at the ridesharing company.
72andSunny declined to comment. Uber did not respond to requests.
The creative review was for Uber’s global work and is not expected to affect Deutsch’s North American account, according to people with knowledge of the matter. However, some people close to the issue say the scope of work has not yet been determined and could eventually include North America. Deutsch, which referred inquires to Uber, won the North American creative business last summer following a review.
Nov
08
Marketer's Brief: Millennials Restrained Sex Habits Hurting Condom Sales
Posted in: Uncategorized
Sleep on it
After helping to “disrupt” the mattress industry, startup Casper, which was one of the bed-in-a-box ecommerce pioneers when it debuted four years ago, is trying to turn heads again. The New York-based company is publishing a print magazine, called Woolly, that covers wellness and modern life, including sleep. (Casper had been publishing a digital magazine, Van Winkle’s, for the last two years but that product is now dissolved.) Costing $12 per issue, Woolly will be published “quarterly,” which really means whenever it wants, according to a company fact sheet. “This is Woolly. It’s a print magazine published by a mattress. Come on, you know it’s not the weirdest thing to happen in 2017,” read a letter accompanying the inaugural 96-page issue. Ain’t that the truth. (Come see Casper speak at Ad Age Next, our biggest event of the year, taking place Nov. 15 and 16 in New York. Check out the full Next agenda.)
Joy to Big Lots
Nov
08
Netflix lança seu primeiro quadrinho em parceria com a Millarword
Posted in: Uncategorized
Após aquisição da empresa de Mark Millar, empresa de streaming entra no mercado editorial
> LEIA MAIS: Netflix lança seu primeiro quadrinho em parceria com a Millarword
Nov
08
Empresa chinesa compra 12% do Snapchat e app anuncia reformulações
Posted in: Uncategorized
Empresa teve quedas de usuários ativos do último trimestre
> LEIA MAIS: Empresa chinesa compra 12% do Snapchat e app anuncia reformulações
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