Nov 09

Tulasi Organic Market: Strawberry

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Tulasi Organic Market Print Ad - Strawberry

In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign showing the public the evils that may be hidden in conventional food.

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Nov 09

Tulasi Organic Market: Meat

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Tulasi Organic Market Print Ad - Meat

In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign showing the public the evils that may be hidden in conventional food.

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Nov 09

Tulasi Organic Market: Lettuce

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Tulasi Organic Market Print Ad - Lettuce

In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign showing the public the evils that may be hidden in conventional food.

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Nov 09

Movielectric: Electric Bicycle

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Movielectric Print Ad - Electric Bicycle

Movielectric turns your bicycle into an electric one.

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Nov 09

DStv: Messi Heartbreak

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DStv Print Ad - Messi Heartbreak

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Nov 09

DStv: Ronaldo Suspense

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DStv Print Ad - Ronaldo Suspense

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Nov 09

Dockers: Pete Davidson Asks Guys to Ditch Their Pants for Dockers

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Pete Davidson Asks Guys to Ditch Their Pants for Dockers

Pete Davidson Asks Guys to Ditch Their Pants for Dockers

Video of Pete Davidson Asks Guys to Ditch Their Pants for Dockers

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Nov 09

KPN: Smart Farm

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KPN: Smart Farm

KPN: Smart Farm

Video of KPN: Smart Farm

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Nov 09

Wanderlust Earth-Infused Jewelry – The Legend Bracelet Reminds Us About Travel and Climate Change (GALLERY)

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(TrendHunter.com) The Legend bracelet has been designed to offer a way to carry a stylish physical reminder of ones travels, the environment and climate change. The bracelet features two capsules incorporated into…

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Nov 09

Hydrofoil Bike Concepts – The Hydrofoiler XE-1 From Manta5 Cuts Across Salt and Fresh Water (GALLERY)

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(TrendHunter.com) This hydrofoil bike enables you to plane across the surface of fresh and salt water. The Manta5 Hydrofoiler XE-1 is a pedal-electric bicycle described as “the new frontier of cycling.”…

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Nov 09

This Supermarket’s Christmas Ad Is Darker Than the Rest, and for Good Reason

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Not all Christmas commercials have to be sweetness and light. The holidays are, of course, a painful time for many people. We’ve seen ads over the years that acknowledge this melancholy, whether it was John Lewis’ “Man on the Moon,” Apple’s “Misunderstood” or Edeka’s famously dystopian “Homecoming.” After seeing a number of festive ads already…

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Nov 09

Trump Strategist Says Facebook Drove $280M in Donations

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Brad Parscale emerged with a busted lip after an on-stage interview with Michael Isikoff, chief investigative correspondent at Yahoo, about his role in helping Donald Trump win the presidency.

To be clear, Isikoff and Parscale did not trade any physical blows Wednesday at the Web Summit in Lisbon, but there were certainly some verbal jabs by Isikoff — some arguably unfair — that drew cheers from the 10,000-plus members in the audience. Instead, it seems that at some point during the interview Parscale, who serves as Trump’s digital media director, bit his bottom lip.

Parscale is widely credited for helping Trump win the November election by serving highly relevant ads with precision targeting to swing-state voters on platforms like Facebook.

Continue reading at AdAge.com

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Nov 09

Intuit Banks on TBWA for Global QuickBooks Campaign

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Intuit is working with TBWA/Chiat/Day Los Angeles on a global campaign designed to showcase the value of QuickBooks accounting software for people who work for themselves around the world.

TBWA/Chiat/Day L.A. was named global creative agency of record for QuickBooks this summer, following a competitive review. RPA previously handled creative for the brand, mainly for the U.S.

“We had a long and successful relationship with RPA, but it was one of those things where we were looking for an agency that had local presence in core markets around in the world,” says Guy Longworth, senior-VP of global marketing at QuickBooks. For QuickBooks, those include the U.S., Canada, the U.K. and Australia, with growing sales in Brazil, France and India and emerging business in Hong Kong, Singapore and South Africa.

Continue reading at AdAge.com

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Nov 09

SNL Director Briganti Joins Merman, Variable Signs Hoover

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Merman, the production company founded in 2014 by Sharon Horgan and Clelia Mountford, is adding L.A.-based director Paul Briganti to its directing roster. Briganti is a comedy television, film, and commercial director whose filmed pieces for Saturday Night Live include Melissa McCarthy’s musical transformation into Sean Spicer and Totino’s parody spot starring Kristen Stewart. He has also made films for Comedy Central, CollegeHumor, “The Late Late Show With James Corden,” Funny Or Die and The Onion. He has directed and produced several comedy TV pilots and his debut feature film, “Village People” will be released next year.

Continue reading at AdAge.com

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Nov 09

Macy's Talks New Loyalty Program, Digital Gains and Weather Woes

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Just in time for the holidays, a recently-unveiled marketing strategy and revamped loyalty program are both working well at Macy’s, according to company executives discussing third-quarter earnings on Thursday.

CEO Jeff Gennette specifically called out marketing, where the company has refashioned its approach to be more targeted in messaging, as one of the “right steps” Macy’s is taking.

Overall, however, results for the quarter were mixed at best. Net sales fell 6 percent to $5.3 billion and comparable sales were down 4 percent but earnings, at 23 cents a share, at least exceeded analysts’ expectations. Macy’s reiterated its full-year guidance and still expects comparable sales to fall between 2.2 percent and 3.3 percent.

Continue reading at AdAge.com

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Nov 09

Intuit Banks on TBWA for Global QuickBooks Campaign

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Intuit is working with TBWA/Chiat/Day Los Angeles on a global campaign designed to showcase the value of QuickBooks accounting software for people who work for themselves around the world.

TBWA/Chiat/Day L.A. was named global creative agency of record for QuickBooks this summer, following a competitive review. RPA previously handled creative for the brand, mainly for the U.S.

“We had a long and successful relationship with RPA, but it was one of those things where we were looking for an agency that had local presence in core markets around in the world,” says Guy Longworth, senior-VP of global marketing at QuickBooks. For QuickBooks, those include the U.S., Canada, the U.K. and Australia, with growing sales in Brazil, France and India and emerging business in Hong Kong, Singapore and South Africa.

Continue reading at AdAge.com

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Nov 09

Twitter Halts User Verification, Saying It's 'Broken'

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Twitter is halting its system for verifying users’ identity, saying that the process has become “broken” and in need of repair.

A few years back, Twitter began placing a blue check-mark next to accounts whose users’ identities had been verified — a way to help distinguish legitimate accounts from bogus ones. The social-media company drew criticism for the process this week after it conferred a blue check mark on the account of Jason Kessler, who is credited with orchestrating the white supremacist rally in Charlottesville, Virginia, in August.

“Verification was meant to authenticate identity & voice but it is interpreted as an endorsement or an indicator of importance,” Twitter’s user support division wrote in a tweet. “We recognize that we have created this confusion and need to resolve it.”

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Nov 09

Amazon Dips Into U.K. Soccer Market With Manchester City Series

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Amazon is making its first entry into Britain’s hot soccer market in a deal with the current leader of the Premier League, Manchester City.

Amazon Prime Video will produce a behind-the-scenes series following the team and its prominent coach, Pep Guardiola, through the current season, the company said Thursday. The production will be available to members of its Prime digital-video service in 2018. Amazon is paying more than 10 million pounds ($13.1 million) for the exclusive access, according to a person familiar with the matter, who asked not to identified as the terms are private.

“This new Amazon Prime Original series will give Prime members extraordinary insight into Manchester City, the top English Premier League Football team and one of the most exciting and respected teams globally,” Heather Schuster, head of unscripted at Amazon Originals, said in a statement.

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Nov 09

Holiday Food, Beverage Blitz Includes (We're So Sorry) Pepsi Salted Caramel

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PepsiCo on Thursday announced a slew of holiday-themed food and beverages that will either satisfy consumers’ sweet tooth or leave them lurching for some Tums. Or maybe both at the same time.

The limited-time products include Pepsi Salted Caramel, which the brand describes as an indulgent drink that “blends the refreshing taste of cola with a delicious caramel finish.” Mtn Dew gets into the holiday act with a “Holiday Brew” variety that combines its flagship green Mtn Dew flavor with its Mtn Dew Code Red variety. But wait, there’s more, including Izze Cranberry Spice.

On the food side, PepsiCo is bringing back holiday offerings including Lay’s Wavy Potato Chips Dipped in Chocolate, Cap’n Crunch’s Christmas Crunchwith red and green crunch berriesand Cheetos Snowflakes, which are white-cheddar flavored and come shaped like, you guessed it, snowflakes.

Continue reading at AdAge.com

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Nov 09

Watch the Newest Ads on TV From AT&T, Target, Amazon and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Target promotes a special edition of Taylor Swift’s album “Reputation,” which comes packaged with print magazines she created as a Target exclusive. AT&Ts DirecTV Now also co-promotes with Swift, hyping the streaming series “The Making of a Song” on the Taylor Swift Now channel. And Amazon suggests that you apply for a seasonal job at Amazon to help it deal with the holiday rush.

Continue reading at AdAge.com

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