Hasta La Creative!

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Marine Conservation Society

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

Don’t cause a stink, be nice to your sink.
Don’t block pipes. Bin or bottle your fats, oils and grease.
Know your poos & don’ts

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

Only paper, pee & poo belong down the loo
Don’t flush anything but the three Ps.
Know your poos & don’ts

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

There’s nothing fantastic about flung away plastic
Don’t let litter harm wildlife, recycle it.
Know your poos & don’ts.

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

Only rain belongs down the drain.
Don’t pour unwanted paint or car oil down the drain.
Know your poos & don’ts.

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

C’mon confess, who hangs dog mess?
Don’t put dog poop anywhere but the bin.
Know your poos & don’ts.

Advertising Agency:Daughter Studio, London, United Kingdom
Partners:Stuart Jackson, Gareth Hopkins, Richard Newell, Lee Jackson
Illustrator:John Larigakis

Film
Open Jugs

Marty Allen and Myriam Manzanera are two female students from Miami Ad School, New York. Both were frustrated that there are countless bottle opener accessories that are manufactured for male consumers, such as flip flops and belt buckles. But there’s much to be desired in the bottle opener market specifically made and marketed for women. Open Jugs is the very first bikini top with a built-in bottle opener. Because we don’t need no man to open our beers, this product was invented, designed, produced, and sold by us. Buy your own beerkini at www.openjugs.com.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Myriam Manzanera
Copywriter:Marty Allen

Outdoor
The Hague Museum

Our agency recently “painted” the whole city of The Hague in Piet Mondrian colors, demonstrating the creative and experiential power of OOH. To bring Mondrian to the hearts and minds of people, Gemeentemuseum, The Netherlands’ most renowned museum of modern arts, partnered with Kinetic and The Hague to transform the city into a living, urban Mondrian painting. The campaign was designed to promote the museum’s newest international exhibition, The Discovery of Mondrian. The primary purpose of the campaign was to boost familiarity with Piet Mondrian and draw a large audience to the museum itself and The Hague.

“Mondrian pushed boundaries, both in his life and in his work. So it only makes sense that we pushed creative boundaries for the Gemeentemuseum in return,” said Thomas Thiadens from Kinetic. “Mondrian started as a landscape painter and gradually developed into one of the founders of abstract art. He’s had an immense and immeasurable influence on art and design today, so we wanted to immerse people into his work,” he added.

The campaign proved to be a local and international success. On a local level, we successfully ignited a new sense of pride in the city of The Hague, and gave people from all walks of life the opportunity to learn and discover the true genius of Mondrian. The campaign was covered by several major local TV stations and publications, the film was viewed online over 700k times and The Hague Municipal Museum achieved a 25% increase in Facebook followers. On an international level, the campaign was picked up by 80 international journalists as well as garnering a special in-depth spotlight on CBS, that brought American TV watchers to the streets of The Hague. Our social media influencer amplification resulted in a total reach of 611k, with 16,199 total engagements.

Advertising Agency:Kinetic, BENELUX
Creative Director:Thomas Thiadens
Additional Credits:Benjamin Lord

Media
Volkswagen

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.

Advertising Agency:DDB, Brussels, Belgium
Creative Director:Peter Ampe
Creative:Fred Zouag – Nicolas Gaspart, Jonathan d’Oultremont
Strategic Planner:Philippe Gerin
Account team:Sylvie De Couvreur, Quentin Maryns, Anneleen Vande Voorde
Art Buyer & TV producer:Brigitte Verduyckt
Photographer:Frederik Buyckx & The new Polo
Production House:The Breakfast Club
Technical Production:Fish Eye
Dtp:Benjamin Hiffe

Film
Dockers

Advertising Agency:LaForce, New York, USA

Print
Movielectric

Movielectric turns your bicycle into an electric one.

Sometimes you feel like pedaling.
Sometimes you don’t.
Movielectric.cl
We turn your bicycle into an electric one.

Advertising Agency:Atalah & Viveros, Viña del Mar, Chile
Creative Director:José Atalah
Art Director:Gonzalo Sepúlveda
Copywriter:José Atalah
Illustrator:Masai Art Company

Print
BMW

Connecting Your Life, Your Way.
Your everyday just got simpler with BMW Connected, the intelligent assistant that knows your lifestyle, and you.

With BMW Connected, your commute is easier than ever. The state of the art app acts as your personal intelligent assistant by simplifying your journey and evolving your experience. It’s so easy, it’s as if every stop is right down the street.

Advertising School:Miami Ad School, San Francisco, USA
Art Directors:Oscar Gierup, Kristina Samsonova
Copywriter:Jacob Altman

Film
Christies

Christie’s partnered with Droga5 to create a special project that would bring the world’s attention to the significance of what was happening – the sale of the last Leonardo da Vinci. “The Last da Vinci” was brought back into the public eye by sharing the emotional story of how the world responded to seeing this very private painting on public view.

We did this by focusing on what it is that makes the masterpiece a masterpiece. And what makes artworks like this so special. Rather than celebrate the image itself, we turned the camera around and captured the emotion of those who came to see it – in the most real and human way. The painting was placed on display and as the world looked on, Leonardo looked back. We showed exactly how breathtaking this work was by simply not showing it at all.

The end result? A moving film crafted from hidden camera footage that documents real emotional reactions of visitors and showed the impact this piece of art history has on us as we look upon it.

Advertising Agency:Droga5, New York, USA
Creative Chairman:David Droga
Chief Creative Officer:Ted Royer
Creative Directors:Laurie Howell, Toby Treyer-Evans
Senior Copywriter:Tom McQueen
Chief Creation Officer:Sally-Ann Dale

Film
Cost Plus World Market

The three-minute digital short film, titled “The Performance”, tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience in his backyard: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance. The full film will live at www.worldmarket.com/llama and will run as a long-form ad unit on You Tube. Teaser trailers of various lengths (:06, :15, :30) will run on the following channels: Hulu, NBC Video On Demand, YouTube, Facebook, Instagram, Pinterest, and in rich media units across the Google Display Network.

Advertising Agency:barrettSF, San Francisco, USA
Executive Creative Director:Jamie Barrett
Creative Director:Todd Eisner
Copywriter:Phil Fattore
Art Director:Mike Muench
Executive Producer:Conor Duignan
Managing Director:Patrick Kelly
Director Of Brand Strategy:Jillian Davis
Brand Strategist:Kevin Albrecht
Account Director:Molly Warner
Account Supervisor:Lyndsey Sotwick

Print
Doctor Macel Macedo

One detail can save lives.

Among the cancers, the third one that most kills men is the prostate’s cancer. To warn about the importance of its prevention was created the campaign “One detail can save lifes”, which shows the touch as an allied hero in the fight against this evil.

Advertising Agency:Bravo, BBG Fortaleza Brazil
Creative Director:Tavinho Carvalho
Art Directors:Italo Medeiros, Tavinho Carvalho
Copywriter:Michel Barba
Illustrator:Kalil Macedo
Retoucher:Tavinho Carvalho