Hasta La Creative!

We the ad industry need to move faster.

When Apple’s iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.

Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before.

Continue reading at AdAge.com

Audi is taking its escape room experience to Madrid where people have to solve a number of puzzles and test drives to make their way out of the room.

Country music has a perception problem. Conventional wisdom is that it’s an advertising backwater of low-income Luddites from C and D counties. Perhaps country crooner David Allan Coe put it best when he sang that the perfect country and western song has lyrics about “mama, trains, trucks, prison or getting drunk.”

Those are the stereotypes that the Country Music Association was out to quash last week with a cowboy boot camp for advertisers that drew marketers from companies you might expect would be drawn to the genreCabela’s, Mack Trucks, Anheuser-Busch’s Natural Light and Pilot Flying Jbut also some outliers like Aflac, Comcast, U.S. Bank, Unilever and the U.S. Olympic Committee.

“There will be a lot of surprises when you see the numbers,” Damon Whiteside, CMO at the CMA, told the 32 attendees.

Continue reading at AdAge.com

Credit: Illustration by Andy Martin; Animation by AdAge

Last year, a multinational transportation business slashed the fees and services of its global creative agency because the company faced financial pressures, according to a C-suite executive with knowledge of the matter. Fast-forward to this year: The multinational realized it was no longer receiving the proactive thinking it had grown accustomed to because the agency was so thin-staffed and underpaid. In the annual review, the client determined it had cut the fee too much and increased it to get more value and strengthen the relationship.

Money has always been a high source of tension for creative shops and clients: Marketers cut costs and agencies suffer for it by not being able to deliver strong work. But agencies can also be their own worst enemy. The more agencies say no and try to negotiate the fee, and then walk away if necessary, the better, says an independent agency leader who asked to remain anonymous. “Most just don’t have the guts to do it,” he says.

Continue reading at AdAge.com

Country music has a perception problem. Conventional wisdom is that it’s an advertising backwater of low-income Luddites from C and D counties. Perhaps country crooner David Allan Coe put it best when he sang that the perfect country and western song has lyrics about “mama, trains, trucks, prison or getting drunk.”

Those are the stereotypes that the Country Music Association was out to quash last week with a cowboy boot camp for advertisers that drew marketers from companies you might expect would be drawn to the genreCabela’s, Mack Trucks, Anheuser-Busch’s Natural Light and Pilot Flying Jbut also some outliers like Aflac, Comcast, U.S. Bank, Unilever and the U.S. Olympic Committee.

“There will be a lot of surprises when you see the numbers,” Damon Whiteside, CMO at the CMA, told the 32 attendees.

Continue reading at AdAge.com

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This is the first film of an European campaign Cayenne made for the Matebook X, a high performance latop from HUAWEI that offers modern solutions focused on mobility, innovation and ICT.

Campaign title : Freelancers
Client’s name and job title Huawei/Freelancer 01
Creative agency: Cayenne
Copywriter : Cayenne
Art director : Cayenne ?Planner: Cayenne
Production company: Filmmaster ?Director : Iacopo Carapelli

The post Matebook X ‘Freelancers’ by Cayenne, Milan appeared first on DesiCreative.

Chris Satterthwaite is to step down as chief executive of Chime after 15 years in charge.

The National Theatre is installing a rooftop entertainment space launching next summer.

Users can find a running list of events happening nearby, a map-based search engine and a calendar.

Mot Hennessy doesn’t want to use the web to merely offer its luxury champagne, wine and liquor online. It wants to provide the mixologist, bar and glasswareand maybe a trip to Scotland to boot.

The marketer of Dom Prignon, Veuve Clicquot and Belvedere vodka is trying to infuse its online sales with luxury experiences via a new site called Clos19, part of a broader effort among alcohol marketers to get more aggressive about e-commerce after years of trailing other categories. While 20 percent of U.S. shoppers bought groceries online last year, just 8 percent of buyers bought alcohol online, according to Nielsen data cited by e-commerce analytics firm Profitero.

Alcohol has lagged because of a complicated patchwork of post-Prohibition state laws that govern its sale and distribution. Generally, a so-called three-tier system requires most sales to flow from supplier to wholesaler to retailer. That means a beer brand, for instance, can’t take an online order and ship it directly from its warehouse to the consumer.

Continue reading at AdAge.com